Supermetrics for Claude

Connect Yandex.Direct to Claude — AI-Powered Analytics

Yandex.Direct

via Supermetrics

Claude

Running search and display ads on Yandex for the Russian and CIS markets? Yandex.Direct in Claude lets you analyze campaign performance, keyword efficiency, and audience targeting across Russia's dominant search engine.

Connect Yandex.Direct to Claude

✓ No setup required ✓ Free trial on first use ✓ No credit card needed

Why Connect Yandex.Direct to Claude?

Ask Claude questions about your Yandex.Direct data and get instant answers.

Analyze Yandex.Direct performance

Ask Claude to break down your Yandex.Direct data by any dimension — find what works, what doesn't, and where to optimize.

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Claude analyzes your search and display campaigns on Russia's dominant search engine by campaign type, keyword, and regional targeting. It identifies which keywords and ad networks deliver the best click positions and conversion rates in the Russian and CIS markets.

Spot trends and anomalies

Have Claude monitor your Yandex.Direct metrics over time to catch performance shifts before they impact your results.

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Claude tracks CPC, impression position, and conversion rate trends over time, flagging when specific campaigns lose positioning, when bounce rates spike, or when keyword costs change significantly.

Cross-platform comparison

Compare Yandex.Direct performance against other platforms in the same conversation to optimize your marketing mix.

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Compare Yandex.Direct search ad performance against Google Ads, Microsoft Ads, or SA360 in a single conversation to optimize your paid search strategy across Russian and international markets.

Skip the dashboard

Get answers about your Yandex.Direct data in plain English instead of clicking through reports and exporting CSVs.

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Instead of navigating Yandex.Direct's campaign interface, ask Claude about any search or display metric and get instant answers with keyword performance, regional targeting data, and conversion analysis.

How to Connect Yandex.Direct to Claude

Three steps. Under two minutes. Zero code.

Three-step connection flow: connect, authorize, and start querying

1
Open Supermetrics in Claude

Visit the Supermetrics connector page in the Claude directory and click Connect. A free trial starts automatically — no account or credit card needed.
2
Authorize Yandex.Direct

Authorize Yandex.Direct when prompted — just a quick sign-in, then you're ready to go.
3
Start Asking Questions

Ask Claude anything about your Yandex.Direct data in plain English. No queries, no exports, no waiting. Powered by the Supermetrics MCP server.

Example Claude Prompts for Yandex.Direct

Copy these prompts or use them as inspiration. Claude understands natural language — just ask what you want to know.

Show me Impressions and Clicks by Campaign name for the last 30 days

Get a performance overview of your Yandex.Direct account.

What Claude returns

Claude returns a table with impressions, clicks, CTR, and cost for each campaign running on Yandex search and display networks.

Which Campaign name have the highest CTR? Rank the top 10

Identify your best-performing Yandex.Direct Campaign name.

What Claude returns

Claude ranks campaigns by click-through rate and includes impression position data, showing which campaigns achieve the best visibility and engagement on Yandex.

Compare Impressions and Cost month over month. Is performance improving?

Track your Yandex.Direct performance trends over time.

What Claude returns

Claude shows monthly trends with CPC calculations, revealing whether your Yandex advertising costs are stable or trending in a specific direction.

Break down CPC by Keyword match type. Where are the biggest gaps?

Find optimization opportunities in your Yandex.Direct data.

What Claude returns

Claude lists CPC by match type to show how broad, phrase, and exact match keywords compare in cost and where tighter matching might reduce waste.

What are my total Cost and Impressions this quarter compared to last quarter?

Quarter-over-quarter performance comparison for Yandex.Direct.

What Claude returns

Claude compares quarterly totals with percentage changes in spend and impression volume to show your Yandex advertising growth trajectory.

What Yandex.Direct Data Can You Analyze in Claude?

Supermetrics gives Claude access to your full Yandex.Direct reporting data — metrics and dimensions you already know from the Yandex.Direct interface.

Key Metrics

Impressions
Clicks
Cost
CTR
CPC
Avg. click position
Avg. impression position
Conversions
Conversion rate
Cost per conversion
Revenue
Bounce rate

Key Dimensions

Campaign name
Campaign type
Ad group name
Ad network type
Targeting criteria
Keyword match type
User device type
User region name
Gender
Age

Why Supermetrics for Claude?

The only native Claude connector with 170+ data sources, campaign management, and enterprise-grade security.

Native Claude Connector

One-click setup directly in Claude. No MCP configuration, no terminal commands, no technical skills required.

170+ Data Sources

Connect Yandex.Direct alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.

Campaign Management

The only Claude connector with write access. Create, pause, and modify campaigns directly from Claude across Facebook Ads, Google Ads, Microsoft Ads, TikTok Ads, and LinkedIn Ads. Analyze and act in the same conversation.

Enterprise Security

SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.

Real-Time Data

No stale exports. Supermetrics pulls fresh data from Yandex.Direct every time you ask Claude a question.

No Data Limits

Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions.

Frequently Asked Questions

How do I connect Yandex.Direct to Claude?

Visit the Supermetrics connector page in the Claude directory (claude.ai/directory/connectors/supermetrics), click Connect, then authorize Yandex.Direct as a data source. You can start querying your Yandex.Direct data in natural language immediately — no code, no exports, no spreadsheets.

Is my Yandex.Direct data secure when using Claude?

Yes. Supermetrics uses OAuth-based authentication with your Yandex.Direct credentials encrypted at rest and in transit. Data is only processed as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.

Can I combine Yandex.Direct data with other data sources in Claude?

Absolutely. Supermetrics connects 150+ data sources to Claude through a single integration. You can ask Claude to compare Yandex.Direct performance against data from other platforms in the same conversation — for example, cross-referencing ad spend with revenue or web analytics.

What Yandex.Direct metrics can I analyze in Claude?

You can access all standard Yandex.Direct reporting metrics through Supermetrics, including Impressions, Clicks, Cost, CTR, CPC, and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.

Do I need technical skills to connect Yandex.Direct to Claude?

No. The setup takes under two minutes with zero coding. The Supermetrics MCP server handles all the API connections, authentication, and data formatting behind the scenes. Just connect, authorize, and start asking questions in plain English.

What Yandex.Direct data can I analyze in Claude?

Supermetrics pulls all standard Yandex.Direct reporting metrics and dimensions through the API. This includes Impressions, Clicks, Cost, CTR, CPC, and more. You can break down data by Campaign name, Campaign type, Ad group name, and other dimensions available in Yandex.Direct.

How often is Yandex.Direct data refreshed in Claude?

Supermetrics queries your Yandex.Direct data in real-time when you ask Claude a question. There is no sync delay — you always get the latest data available through the Yandex.Direct API.