Supermetrics for Microsoft Copilot
Connect X (Twitter) Ads to Microsoft Copilot — X Campaign Analytics in Teams
Pull your X (Twitter) Ads data into Microsoft Teams. Ask Copilot about campaign engagement, conversion metrics, and audience performance — keep your social advertising analysis inside your Microsoft 365 workflow.
Why Connect X (Twitter) Ads to Microsoft Copilot?
Analyze your X Ads data in Microsoft Copilot with natural language — just ask what you want to know.
- X campaigns often react to trending topics and real-time events. Copilot lets you check campaign performance in Teams immediately — engagement rates, link clicks, and conversions — so you can make fast decisions about promoted content.
- X offers rich engagement data beyond just clicks. Copilot helps you distinguish between tweets that generate social proof (retweets, likes) and those that drive bottom-funnel outcomes (link clicks, conversions), so you can optimize for the right goal.
- Ask Copilot to benchmark your X Ads CPA, CPM, and engagement rates against other social ad channels to determine where your budget works hardest.
How to Connect X (Twitter) Ads to Microsoft Copilot
Three steps. Under two minutes. Zero code.
- 1
Deploy Supermetrics agent in Teams
Open Microsoft Copilot in Teams, search for the Supermetrics agent in the agent store, and add it to your workspace.
- 2
Authorize your data source
Authorize your account when prompted — a quick sign-in to connect your data source.
- 3
Ask questions in Teams chat
Start a conversation with the Supermetrics agent in Teams and ask anything about your marketing data in plain English.
Example Microsoft Copilot Prompts for X (Twitter) Ads
Copy these prompts or use them as inspiration. Microsoft Copilot understands natural language — just ask what you want to know.
What X (Twitter) Ads Data Can You Analyze in Microsoft Copilot?
Supermetrics gives Microsoft Copilot access to your full X Ads reporting data — metrics and dimensions you already know from the X Ads interface.
Key Metrics
- Impressions
- Engagements
- Spend
- Engagement rate
- Clicks
- CPC
- CPM
- Conversions
- CPA
- Link clicks
- Retweets
- Likes
- Replies
- Follows
- Video views
Key Dimensions
- Campaign name
- Ad group name
- Promoted tweet
- Campaign objective
- Placement
- Platform
- Age
- Gender
- Location
- Language
- Device
- Keyword
Resources & Guides
How to make marketing data AI-ready
PPC reporting: extract insights from paid campaigns
Why Supermetrics for Microsoft Copilot?
The only native Microsoft Copilot connector with 170+ data sources, campaign management, and enterprise-grade security.
Native Microsoft Copilot Connector
One-click setup directly in Microsoft Copilot. No plugins to install, no terminal commands, no technical skills required. The first marketing data platform with native AI integrations.
170+ Data Sources
Connect X (Twitter) Ads alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.
Cross-Channel Analysis
Query X (Twitter) Ads alongside every other marketing platform in a single conversation. No data exports, no tab switching.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Real-Time Data
No stale exports. Supermetrics pulls fresh data from X (Twitter) Ads every time you ask Microsoft Copilot a question. Always current, always accurate.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Deploy the Supermetrics agent from the Microsoft 365 Copilot agent store. Once added, authorize X (Twitter) Ads as a data source. You can then query your X (Twitter) Ads data in natural language directly inside Microsoft Teams chat — no exports, no dashboards, no context switching.
- Yes. Supermetrics uses OAuth-based authentication with your X (Twitter) Ads credentials encrypted at rest and in transit. Data is processed within the Microsoft 365 trust boundary and only fetched as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.
- Absolutely. Supermetrics connects 170+ data sources to Microsoft Copilot through a single agent. You can ask Copilot to compare X (Twitter) Ads performance against data from other platforms in the same Teams conversation — cross-referencing ad spend with revenue, web analytics, or CRM data.
- You can access all standard X (Twitter) Ads reporting metrics through Supermetrics, including Impressions, Engagements, Spend, Engagement rate, Clicks, and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.
- No. Setup takes under two minutes with zero coding. The Supermetrics agent handles all API connections, authentication, and data formatting behind the scenes. Just deploy the agent in Teams, authorize your data source, and start asking questions in plain English.
- Yes. The platform is listed as X (Twitter) Ads. All metrics and dimensions reflect the current X Ads API, including engagement and conversion tracking.
- Yes. Copilot can show impressions, engagements, likes, retweets, replies, and link clicks for each promoted tweet, so you can identify which creative messaging works best.
Also Connect to Microsoft Copilot
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