Supermetrics for Microsoft Copilot
Connect X (Twitter) Ads to Microsoft Copilot — X Campaign Analytics in Teams
Pull your X (Twitter) Ads data into Microsoft Teams. Ask Copilot about campaign engagement, conversion metrics, and audience performance — keep your social advertising analysis inside your Microsoft 365 workflow.
Why Connect X (Twitter) Ads to Microsoft Copilot?
Analyze your X Ads data in Microsoft Copilot with natural language — just ask what you want to know.
Real-time conversation ad metrics in Teams
X is a real-time platform — track how your promoted tweets perform and share results with your team in Teams just as quickly.
Learn more
Real-time conversation ad metrics in Teams
X is a real-time platform — track how your promoted tweets perform and share results with your team in Teams just as quickly.
Engagement vs conversion analysis
Ask Copilot which promoted tweets generate likes and retweets vs which actually drive conversions and link clicks.
Learn more
Engagement vs conversion analysis
Ask Copilot which promoted tweets generate likes and retweets vs which actually drive conversions and link clicks.
Compare X against other social ad platforms
Compare X Ads performance against LinkedIn, Facebook, and TikTok in the same Teams conversation.
Learn more
Compare X against other social ad platforms
Compare X Ads performance against LinkedIn, Facebook, and TikTok in the same Teams conversation.
How to Connect X (Twitter) Ads to Microsoft Copilot
Three steps. Under two minutes. Zero code.
- 1
Deploy Supermetrics agent in Teams
Open Microsoft Copilot in Teams, search for the Supermetrics agent in the agent store, and add it to your workspace.
- 2
Authorize your data source
Authorize your account when prompted — a quick sign-in to connect your data source.
- 3
Ask questions in Teams chat
Start a conversation with the Supermetrics agent in Teams and ask anything about your marketing data in plain English.
Example Microsoft Copilot Prompts for X (Twitter) Ads
Copy these prompts or use them as inspiration. Microsoft Copilot understands natural language — just ask what you want to know.
Which promoted tweets have the highest engagement rate this month? Include retweets, likes, and link clicks.
Find top-performing promoted content to discuss in Teams.
What is our CPA by campaign objective — awareness vs engagement vs conversions?
Evaluate which X campaign objectives deliver the best efficiency.
Compare our X Ads CPM and engagement rate against LinkedIn Ads and Facebook Ads this month.
Benchmark social ad channel performance in one Teams message.
What X (Twitter) Ads Data Can You Analyze in Microsoft Copilot?
Supermetrics gives Microsoft Copilot access to your full X Ads reporting data — metrics and dimensions you already know from the X Ads interface.
Key Metrics
- Impressions
- Engagements
- Spend
- Engagement rate
- Clicks
- CPC
- CPM
- Conversions
- CPA
- Link clicks
- Retweets
- Likes
- Replies
- Follows
- Video views
Key Dimensions
- Campaign name
- Ad group name
- Promoted tweet
- Campaign objective
- Placement
- Platform
- Age
- Gender
- Location
- Language
- Device
- Keyword
Resources & Guides
Why Supermetrics for Microsoft Copilot?
The only native Microsoft Copilot connector with 170+ data sources, campaign management, and enterprise-grade security.
Native Microsoft Copilot Connector
One-click setup directly in Microsoft Copilot. No plugins to install, no terminal commands, no technical skills required. The first marketing data platform with native AI integrations.
170+ Data Sources
Connect X (Twitter) Ads alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.
Cross-Channel Analysis
Query X (Twitter) Ads alongside every other marketing platform in a single conversation. No data exports, no tab switching.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Real-Time Data
No stale exports. Supermetrics pulls fresh data from X (Twitter) Ads every time you ask Microsoft Copilot a question. Always current, always accurate.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect X (Twitter) Ads to Microsoft Copilot?
Deploy the Supermetrics agent from the Microsoft 365 Copilot agent store. Once added, authorize X (Twitter) Ads as a data source. You can then query your X (Twitter) Ads data in natural language directly inside Microsoft Teams chat — no exports, no dashboards, no context switching.
Is my X (Twitter) Ads data secure when using Microsoft Copilot?
Yes. Supermetrics uses OAuth-based authentication with your X (Twitter) Ads credentials encrypted at rest and in transit. Data is processed within the Microsoft 365 trust boundary and only fetched as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.
Can I combine X (Twitter) Ads data with other data sources in Copilot?
Absolutely. Supermetrics connects 170+ data sources to Microsoft Copilot through a single agent. You can ask Copilot to compare X (Twitter) Ads performance against data from other platforms in the same Teams conversation — cross-referencing ad spend with revenue, web analytics, or CRM data.
What X (Twitter) Ads metrics can I analyze in Copilot?
You can access all standard X (Twitter) Ads reporting metrics through Supermetrics, including Impressions, Engagements, Spend, Engagement rate, Clicks, and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.
Do I need technical skills to connect X (Twitter) Ads to Microsoft Copilot?
No. Setup takes under two minutes with zero coding. The Supermetrics agent handles all API connections, authentication, and data formatting behind the scenes. Just deploy the agent in Teams, authorize your data source, and start asking questions in plain English.
Does the connector reflect the X (Twitter) rebrand?
Yes. The platform is listed as X (Twitter) Ads. All metrics and dimensions reflect the current X Ads API, including engagement and conversion tracking.
Can I see engagement breakdown by tweet?
Yes. Copilot can show impressions, engagements, likes, retweets, replies, and link clicks for each promoted tweet, so you can identify which creative messaging works best.
Also Connect to Microsoft Copilot
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