Supermetrics for Google Sheets
Connect Teads to Google Sheets — Premium Video Ad Reporting
Pull Teads campaign data into Google Sheets. Track video completion rates, viewability, and conversion performance across premium publisher placements — with automatic refreshes.
Why Connect Teads to Google Sheets?
Get your Teads data flowing into Google Sheets with automatic refreshes and zero manual work.
- Pull Teads viewable impression rates and video completion metrics into Google Sheets. Compare viewability across campaigns and placements without the Teads dashboard.
- Pull Teads data alongside DV360 and The Trade Desk in one workbook. Compare premium video performance against programmatic display and video.
- Pull creative-level performance data into a spreadsheet. Use Sheets formulas to rank creatives by completion rate, viewability, and conversions.
How to Connect Teads to Google Sheets
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-on
Get Supermetrics from the Google Workspace Marketplace and open it in any Google Sheet.
- 2
Select your data source
Open the Supermetrics sidebar, choose your data source, and authorize your account with a quick sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your cells.
Report Templates for Teads in Google Sheets
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Teads Video Campaign Report
Track video completion rates, viewability, and unique viewers across campaigns. Includes creative and device breakdowns.
Teads Conversion Analysis Report
Monitor post-click and post-view conversions by campaign and placement. Calculate true cost per conversion including view-through impact.
What Teads Data Can You Pull into Google Sheets?
Supermetrics gives Google Sheets access to your full Teads reporting data — metrics and dimensions you already know from the Teads interface.
Key Metrics
- Impressions
- Clicks
- CTR
- Budget spent
- Total ad cost
- Unique viewers
- Video starts
- Video completion rate
- Viewable impressions
- Viewable rate
- Post-click conversions
- Post-view conversions
Key Dimensions
- Advertiser name
- Campaign name
- Line item name
- Creative name
- Creative type
- Creative size
- Device
- Browser
- Country name
- Website domain
Resources & Guides
How to create a Google Sheets marketing dashboard
Data blending in Google Sheets
Set up auto updates and email notifications
PPC reporting: extract insights from paid campaigns
Browse all Google Sheets templates
Gravital: 100% reporting automation
Why Supermetrics for Google Sheets?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Sheets — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Teads alongside 170+ other platforms in the same Sheets workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Google Sheets report templates for Teads. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Teads reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Install the Supermetrics add-on from Google Workspace Marketplace, open it in any Google Sheet, select Teads as your data source, choose your metrics and dimensions, and click "Get data." Your data appears directly in the spreadsheet — no exports or CSV files needed.
- Yes. Supermetrics uses OAuth authentication for Teads — your credentials are never stored in the spreadsheet. Data transfers are encrypted, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Only users with access to the Google Sheet can see the data.
- Absolutely. Supermetrics connects 170+ data sources to Google Sheets. You can pull Teads data into one tab and Google Ads data into another, then use standard Sheets formulas to blend and compare across sources.
- You can access all standard Teads reporting metrics through Supermetrics, including Impressions, Clicks, CTR, Budget spent, Total ad cost, and more. Both metrics and dimensions are available for flexible report building.
- Yes. Supermetrics lets you schedule automatic refreshes — hourly, daily, weekly, or monthly. Your Teads data stays current without any manual work. You can also set up email delivery to automatically send refreshed reports to stakeholders.
- Yes. Use "Website domain" as a dimension to see which publisher sites drive the best viewability and completion rates for your campaigns.
- Yes. Both post-click and post-view conversions are available as separate metrics. Analyze the full conversion impact of your Teads video campaigns in Google Sheets.
Also Connect to Google Sheets
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