Supermetrics for BigQuery
Connect Google Search Ads 360 to BigQuery — Cross-Engine Search at Warehouse Scale
Unify cross-engine search data in BigQuery. Query campaign performance across Google, Microsoft, Yahoo Japan, and Baidu through SA360 for consolidated search analytics.
Why Connect Google Search Ads 360 to BigQuery?
Warehouse your SA360 data in BigQuery for unlimited historical analysis and cross-source SQL.
Unified cross-engine data
Query Google, Microsoft, Yahoo Japan, and Baidu search data in a single BigQuery dataset.
Floodlight conversion analysis
Track Floodlight activities and attribution across all engine accounts with SQL.
Engine performance comparison
Compare CPC, conversion rate, and ROAS across search engines for budget allocation decisions.
How to Connect Google Search Ads 360 to BigQuery
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select your data source and BigQuery as your destination.
- 2
Authorize and configure
Connect your data source account, choose your BigQuery project and dataset, and select the data you want to transfer.
- 3
Set schedule and start transfer
Choose your refresh frequency (hourly, daily, or weekly) and click Start. Your data begins flowing into BigQuery automatically.
Google Search Ads 360 Data Schema in BigQuery
Supermetrics creates and maintains clean, typed tables automatically. Here's what your SA360 data looks like in BigQuery.
Data Freshness & Scheduling
SA360 data typically available within 6-12 hours. Daily transfers recommended.
What Google Search Ads 360 Data Can You Pull into BigQuery?
Supermetrics gives BigQuery access to your full SA360 reporting data — metrics and dimensions you already know from the SA360 interface.
Key Metrics
- Impressions
- Clicks
- Cost
- CTR
- Average CPC
- Conversions
- Conversions value
- All conversions
- All conversions value
- Interaction rate
- Visits
- View-through conversions
Key Dimensions
- Campaign name
- Ad group name
- Keyword
- Engine account
- Account type
- Ad name
- Device
- Advertiser name
- Floodlight activity
- Match type
Resources & Guides
Why Supermetrics for BigQuery?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in BigQuery — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Managed Schema
Supermetrics creates and maintains your Google Search Ads 360 tables automatically. Schema changes from the source API are handled for you — no broken pipelines, no manual migrations.
Your Data, Your Infrastructure
Supermetrics moves data directly to your destination — nothing is stored on our servers. SOC 2 Type II certified, GDPR and CCPA compliant. Your data stays in infrastructure you control, simplifying privacy and compliance reviews.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much Google Search Ads 360 data as you need without worrying about cost spikes.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect Google Search Ads 360 to BigQuery with Supermetrics?
Log into the Supermetrics Hub, create a new data transfer, select Google Search Ads 360 as the source and BigQuery as the destination. Authorize your Google Search Ads 360 account, choose your BigQuery project and dataset, pick the fields you want, set a schedule, and start the transfer. No code or SQL knowledge required — Supermetrics creates and manages the tables automatically.
Is my Google Search Ads 360 data secure when transferring to BigQuery?
Supermetrics is SOC 2 Type II certified and fully GDPR compliant. All Google Search Ads 360 credentials are encrypted at rest and in transit. Data flows directly from the Google Search Ads 360 API to your own BigQuery project — Supermetrics does not store your marketing data on its servers. Your BigQuery IAM policies control who can access the tables.
Can I combine Google Search Ads 360 data with other sources in BigQuery?
That is one of the biggest advantages of warehousing your data. Once Google Search Ads 360 lands in BigQuery, you can JOIN it with any other table — GA4 sessions, CRM deals, revenue data, other ad platforms — using standard SQL. Supermetrics supports 170+ data sources, and they all land in the same BigQuery project for easy cross-source analysis.
What Google Search Ads 360 metrics and dimensions are available in BigQuery?
All standard Google Search Ads 360 reporting fields are available, including Impressions, Clicks, Cost, CTR, Average CPC, Conversions, and many more. You select exactly which metrics and dimensions to transfer during setup, and you can add or remove fields at any time without losing historical data.
How fresh is Google Search Ads 360 data in BigQuery?
Data freshness depends on your transfer schedule. You can run transfers hourly, daily, or weekly. Most users schedule daily transfers so yesterday's complete data is ready each morning. Supermetrics uses incremental loading — only new and updated records are transferred — so even large accounts refresh quickly.
Which engines are supported?
Google, Microsoft Advertising, Yahoo Japan, and Baidu through your SA360 account.
Does it include Floodlight data?
Yes. Floodlight activities are available as dimensions for cross-engine conversion attribution.
Also Connect to BigQuery
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