Supermetrics for Azure Synapse
Connect Outbrain Amplify to Azure Synapse — Native Ads Data on Azure
Load Outbrain native advertising data into Azure Synapse for content discovery and performance analytics.
Why Connect Outbrain Amplify to Azure Synapse?
Warehouse your Outbrain data in Azure Synapse for unlimited historical analysis and cross-source SQL.
Publisher-level analysis
Analyze which publishers and sections drive the best CPA and engagement for your native content campaigns.
Content performance tracking
Track promoted content performance across the Outbrain network with SQL in Azure Synapse.
Cross-channel content comparison
Compare Outbrain native ads with paid social and search campaigns in the same Synapse workspace.
How to Connect Outbrain Amplify to Azure Synapse
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select your data source and Azure Synapse Analytics as your destination.
- 2
Authorize and configure
Connect your data source account, enter your Synapse workspace endpoint and credentials, choose your dedicated SQL pool and schema, and select the data you want to transfer.
- 3
Set schedule and start transfer
Choose your refresh frequency (hourly, daily, or weekly) and click Start. Your data begins flowing into Azure Synapse automatically.
Outbrain Amplify Data Schema in Azure Synapse
Supermetrics creates and maintains clean, typed tables automatically. Here's what your Outbrain data looks like in Azure Synapse.
Data Freshness & Scheduling
Outbrain data is typically available in Azure Synapse within 3-6 hours of the reporting period end.
What Outbrain Amplify Data Can You Pull into Azure Synapse?
Supermetrics gives Azure Synapse access to your full Outbrain reporting data — metrics and dimensions you already know from the Outbrain interface.
Key Metrics
- Impressions
- Clicks
- Spend
- CTR
- CPM
- CPC
- Total conversions
- Click conversions
- View-through conversions
- Conversion rate
- Total CPA
- Total conversions amount
Key Dimensions
- Campaign name
- Promoted link text
- Publisher name
- Section name
- Platform type
- Country
- Region
- Budget name
- Marketer name
Resources & Guides
Why Supermetrics for Azure Synapse?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in Azure Synapse — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Managed Schema
Supermetrics creates and maintains your Outbrain Amplify tables automatically. Schema changes from the source API are handled for you — no broken pipelines, no manual migrations.
Your Data, Your Infrastructure
Supermetrics moves data directly to your destination — nothing is stored on our servers. SOC 2 Type II certified, GDPR and CCPA compliant. Your data stays in infrastructure you control, simplifying privacy and compliance reviews.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much Outbrain Amplify data as you need without worrying about cost spikes.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect Outbrain Amplify to Azure Synapse with Supermetrics?
Log into the Supermetrics Hub, create a new data transfer, select Outbrain Amplify as the source and Azure Synapse Analytics as the destination. Authorize your Outbrain Amplify account, enter your Synapse workspace endpoint and authentication details, choose your dedicated SQL pool and schema, select the fields you need, set a schedule, and start the transfer. No Azure Data Factory pipelines, custom SSIS packages, or PolyBase staging configurations required — Supermetrics handles the entire pipeline so your data lands in Synapse ready to query.
Is my Outbrain Amplify data secure when transferring to Azure Synapse?
Supermetrics is SOC 2 Type II certified and fully GDPR compliant. All Outbrain Amplify credentials are encrypted at rest and in transit using TLS 1.2+. Data flows directly from the Outbrain Amplify API into your Synapse workspace — Supermetrics never stores your marketing data on its own servers. Azure Synapse provides enterprise-grade security through Azure Active Directory single sign-on, workspace-level firewall rules, column-level and row-level security on tables, and Transparent Data Encryption (TDE) for data at rest. Managed private endpoints keep traffic off the public internet entirely.
Can I combine Outbrain Amplify data with other sources in Azure Synapse?
Absolutely — cross-source analysis is where Azure Synapse excels as a unified analytics platform. Once Outbrain Amplify data lands in your dedicated SQL pool, you can JOIN it with any other table in the pool. Need to pull in raw logs or archives? PolyBase and serverless SQL pools let you query Parquet, CSV, and JSON files directly in Azure Data Lake Storage without loading them into the warehouse. You can also connect Power BI natively to your Synapse workspace for live dashboards that blend Outbrain Amplify data with CRM, ERP, and product data — all within the Azure ecosystem. Supermetrics supports 170+ data sources that all load into the same Synapse workspace.
What Outbrain Amplify metrics and dimensions are available in Azure Synapse?
All standard Outbrain Amplify reporting fields are available, including Impressions, Clicks, Spend, CTR, CPM, CPC, and many more. You select exactly which metrics and dimensions to transfer during setup, and you can add or remove fields at any time without losing historical data already loaded into Synapse. Because Synapse dedicated SQL pools use MPP (massively parallel processing) architecture, analytical queries across wide tables with many metric columns execute fast — the engine distributes work across compute nodes automatically.
How fresh is Outbrain Amplify data in Azure Synapse?
Data freshness depends on your transfer schedule. Supermetrics supports hourly, daily, or weekly transfers into Azure Synapse. Most teams schedule daily transfers so yesterday's final numbers are available each morning. Incremental loading means only new and changed records are written, keeping DWU consumption and load times minimal. For ad-hoc exploration of the latest data, you can also use Synapse's serverless SQL pool to query staged files in Data Lake Storage on demand — no dedicated capacity required.
Can I analyze Outbrain performance by publisher?
Yes. Publisher name and section name are available as dimensions for publisher-level performance breakdowns.
Does the connector include view-through conversions?
Yes. Both click-through and view-through conversions are available as separate metrics.
Also Connect to Azure Synapse
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