Supermetrics for Azure SQL
Connect Outbrain Amplify to Azure SQL Database — Native Ads Data in Azure
Load Outbrain native advertising data into Azure SQL Database for content discovery and performance analytics.
Why Connect Outbrain Amplify to Azure SQL Database?
Warehouse your Outbrain data in Azure SQL Database for unlimited historical analysis and cross-source SQL.
Publisher-level analysis
Analyze which publishers and sections drive the best CPA and engagement for your native content campaigns.
Content performance tracking
Track promoted content performance across the Outbrain network with SQL in Azure SQL Database.
Cross-channel content comparison
Compare Outbrain native ads with paid social and search campaigns in the same Azure SQL database.
How to Connect Outbrain Amplify to Azure SQL Database
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select your data source and Azure SQL Database as your destination.
- 2
Authorize and configure
Connect your data source account, provide your Azure SQL connection details, and select the data you want to transfer.
- 3
Set schedule and start transfer
Choose your refresh frequency (hourly, daily, or weekly) and click Start. Your data begins flowing into Azure SQL automatically.
Outbrain Amplify Data Schema in Azure SQL Database
Supermetrics creates and maintains clean, typed tables automatically. Here's what your Outbrain data looks like in Azure SQL Database.
Data Freshness & Scheduling
Outbrain data is typically available in Azure SQL Database within 3-6 hours of the reporting period end.
What Outbrain Amplify Data Can You Pull into Azure SQL Database?
Supermetrics gives Azure SQL Database access to your full Outbrain reporting data — metrics and dimensions you already know from the Outbrain interface.
Key Metrics
- Impressions
- Clicks
- Spend
- CTR
- CPM
- CPC
- Total conversions
- Click conversions
- View-through conversions
- Conversion rate
- Total CPA
- Total conversions amount
Key Dimensions
- Campaign name
- Promoted link text
- Publisher name
- Section name
- Platform type
- Country
- Region
- Budget name
- Marketer name
Resources & Guides
Why Supermetrics for Azure SQL Database?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in Azure SQL Database — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Managed Schema
Supermetrics creates and maintains your Outbrain Amplify tables automatically. Schema changes from the source API are handled for you — no broken pipelines, no manual migrations.
Your Data, Your Infrastructure
Supermetrics moves data directly to your destination — nothing is stored on our servers. SOC 2 Type II certified, GDPR and CCPA compliant. Your data stays in infrastructure you control, simplifying privacy and compliance reviews.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much Outbrain Amplify data as you need without worrying about cost spikes.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect Outbrain Amplify to Azure SQL Database with Supermetrics?
Log into the Supermetrics Hub, create a new data transfer, select Outbrain Amplify as the source and Azure SQL Database as the destination. Authorize your Outbrain Amplify account, provide your Azure SQL connection string, choose the fields you want, set a schedule, and start the transfer. Supermetrics writes data using optimized T-SQL bulk operations, so no custom ETL code, stored procedures, or Azure Data Factory pipelines are required — tables are created and managed automatically with full SQL Server compatibility.
Is my Outbrain Amplify data secure when transferring to Azure SQL Database?
Supermetrics is SOC 2 Type II certified and fully GDPR compliant. All Outbrain Amplify credentials are encrypted at rest and in transit. Data flows directly from the Outbrain Amplify API to your own Azure SQL Database — Supermetrics does not store your marketing data on its servers. Azure SQL Database provides multiple security layers: Transparent Data Encryption (TDE) encrypts data at rest automatically, Azure AD authentication replaces passwords with enterprise identity, row-level security restricts which teams see which data, and Advanced Threat Protection monitors for anomalous access patterns. Your marketing data gets the same enterprise security as any mission-critical Azure workload.
Can I combine Outbrain Amplify data with other sources in Azure SQL Database?
That is one of the biggest advantages of storing marketing data in Azure SQL Database. Once Outbrain Amplify lands in your database, you can JOIN it with any other table — CRM records, ERP data, product catalogs, other ad platforms — using familiar T-SQL, the same query language your team already knows from SQL Server. Because Azure SQL Database is fully compatible with the SQL Server ecosystem, you can connect Power BI, SSRS, Excel, or any ODBC/JDBC tool directly. Supermetrics supports 170+ data sources that can all land in the same database for unified analysis.
What Outbrain Amplify metrics and dimensions are available in Azure SQL Database?
All standard Outbrain Amplify reporting fields are available, including Impressions, Clicks, Spend, CTR, CPM, CPC, and many more. You select exactly which metrics and dimensions to transfer during setup, and you can add or remove fields at any time without losing historical data. Azure SQL Database supports columnstore indexes for analytics workloads — if your Outbrain Amplify tables grow large, adding a clustered columnstore index can speed up aggregation queries by 10x or more, bringing warehouse-class performance to a managed relational database.
How fresh is Outbrain Amplify data in Azure SQL Database?
Data freshness depends on your transfer schedule. You can run transfers hourly, daily, or weekly. Most users schedule daily transfers so yesterday's complete data is ready each morning. Supermetrics uses incremental loading — only new and updated records are transferred — so even large accounts refresh quickly. Azure SQL Database scales compute independently of storage, so you can temporarily bump to a higher service tier during peak load windows and scale back down when transfers finish, keeping costs predictable.
Can I analyze Outbrain performance by publisher?
Yes. Publisher name and section name are available as dimensions for publisher-level performance breakdowns.
Does the connector include view-through conversions?
Yes. Both click-through and view-through conversions are available as separate metrics.
Also Connect to Azure SQL Database
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