Supermetrics for AlloyDB
Connect Outbrain Amplify to Google AlloyDB — Native Ads Data on Google Cloud
Load Outbrain native advertising data into AlloyDB for content discovery and performance analytics.
Why Connect Outbrain Amplify to Google AlloyDB?
Warehouse your Outbrain data in Google AlloyDB for unlimited historical analysis and cross-source SQL.
- Analyze which publishers and sections drive the best CPA and engagement for your native content campaigns.
- Track promoted content performance across the Outbrain network with SQL in AlloyDB.
- Compare Outbrain native ads with paid social and search campaigns in the same AlloyDB instance.
How to Connect Outbrain Amplify to Google AlloyDB
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select your data source and AlloyDB as your destination.
- 2
Authorize and configure
Connect your data source account, provide your AlloyDB connection details, and select the data you want to transfer.
- 3
Set schedule and start transfer
Choose your refresh frequency (hourly, daily, or weekly) and click Start. Your data begins flowing into AlloyDB automatically.
Outbrain Amplify Data Schema in Google AlloyDB
Supermetrics creates and maintains clean, typed tables automatically. Here's what your Outbrain data looks like in Google AlloyDB.
Data Freshness & Scheduling
Outbrain data is typically available in AlloyDB within 3-6 hours of the reporting period end.
What Outbrain Amplify Data Can You Pull into Google AlloyDB?
Supermetrics gives Google AlloyDB access to your full Outbrain reporting data — metrics and dimensions you already know from the Outbrain interface.
Key Metrics
- Impressions
- Clicks
- Spend
- CTR
- CPM
- CPC
- Total conversions
- Click conversions
- View-through conversions
- Conversion rate
- Total CPA
- Total conversions amount
Key Dimensions
- Campaign name
- Promoted link text
- Publisher name
- Section name
- Platform type
- Country
- Region
- Budget name
- Marketer name
Resources & Guides
Marketing data warehousing 101
Build vs. buy: data pipeline decisions
The marketing analytics roadmap
PPC reporting: extract insights from paid campaigns
Why Supermetrics for Google AlloyDB?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in Google AlloyDB — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Managed Schema
Supermetrics creates and maintains your Outbrain Amplify tables automatically. Schema changes from the source API are handled for you — no broken pipelines, no manual migrations.
Your Data, Your Infrastructure
Supermetrics moves data directly to your destination — nothing is stored on our servers. SOC 2 Type II certified, GDPR and CCPA compliant. Your data stays in infrastructure you control, simplifying privacy and compliance reviews.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much Outbrain Amplify data as you need without worrying about cost spikes.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Log into the Supermetrics Hub, create a new data transfer, select Outbrain Amplify as the source and AlloyDB as the destination. Authorize your Outbrain Amplify account, provide your AlloyDB connection details, choose the fields you want, set a schedule, and start the transfer. No custom ETL pipelines or Cloud Dataflow jobs required — Supermetrics creates and manages the tables automatically using standard PostgreSQL-compatible commands, so any tool or library that works with PostgreSQL works with your marketing data out of the box.
- Supermetrics is SOC 2 Type II certified and fully GDPR compliant. All Outbrain Amplify credentials are encrypted at rest and in transit. Data flows directly from the Outbrain Amplify API to your own AlloyDB instance — Supermetrics does not store your marketing data on its servers. AlloyDB runs inside your Google Cloud VPC, so traffic never traverses the public internet. Google Cloud IAM policies control who can access the instance, VPC Service Controls prevent data exfiltration, and automated encryption at rest with customer-managed encryption keys (CMEK) gives you full control over your data's cryptographic lifecycle.
- That is one of the biggest advantages of storing marketing data in AlloyDB. Once Outbrain Amplify lands in your instance, you can JOIN it with any other table — GA4 exports from BigQuery (via federated queries), CRM data, product catalogs, other ad platforms — using standard PostgreSQL syntax. Because AlloyDB is fully PostgreSQL-compatible, the entire ecosystem of PostgreSQL extensions, BI tools, and ORMs works out of the box. Supermetrics supports 170+ data sources that can all land in the same AlloyDB instance, and for advanced use cases you can tap into AlloyDB's built-in Vertex AI integration to run ML predictions directly inside SQL queries on your marketing data.
- All standard Outbrain Amplify reporting fields are available, including Impressions, Clicks, Spend, CTR, CPM, CPC, and many more. You select exactly which metrics and dimensions to transfer during setup, and you can add or remove fields at any time without losing historical data. AlloyDB's columnar engine automatically accelerates analytical queries on large tables — aggregations across millions of rows of Outbrain Amplify data can run up to 100x faster than standard row-based PostgreSQL, giving you warehouse-grade performance without leaving the PostgreSQL ecosystem.
- Data freshness depends on your transfer schedule. You can run transfers hourly, daily, or weekly. Most users schedule daily transfers so yesterday's complete data is ready each morning. Supermetrics uses incremental loading — only new and updated records are transferred — so even large accounts refresh quickly. AlloyDB's adaptive autoscaling handles traffic spikes during data loads without manual intervention, and its intelligent caching layer keeps frequently queried marketing dashboards responsive throughout the day.
- Yes. Publisher name and section name are available as dimensions for publisher-level performance breakdowns.
- Yes. Both click-through and view-through conversions are available as separate metrics.
Also Connect to Google AlloyDB
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