Supermetrics for BigQuery
Connect Omnisend to BigQuery — E-commerce Email Marketing at Warehouse Scale
Warehouse your Omnisend email campaign performance, automation, and subscriber data in BigQuery for e-commerce email optimization and lifecycle analysis.
Why Connect Omnisend to BigQuery?
Warehouse your Omnisend data in BigQuery for unlimited historical analysis and cross-source SQL.
E-commerce email attribution
JOIN Omnisend campaign data with Shopify or WooCommerce orders for email-driven revenue attribution.
Campaign performance trends
Track open rates, click rates, and deliverability over time to optimize sending strategy.
Cross-ESP benchmarking
Compare Omnisend performance with Klaviyo, Mailchimp, or Brevo in BigQuery for migration analysis.
How to Connect Omnisend to BigQuery
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select your data source and BigQuery as your destination.
- 2
Authorize and configure
Connect your data source account, choose your BigQuery project and dataset, and select the data you want to transfer.
- 3
Set schedule and start transfer
Choose your refresh frequency (hourly, daily, or weekly) and click Start. Your data begins flowing into BigQuery automatically.
Omnisend Data Schema in BigQuery
Supermetrics creates and maintains clean, typed tables automatically. Here's what your Omnisend data looks like in BigQuery.
Data Freshness & Scheduling
Omnisend data typically available within 4-6 hours. Daily transfers recommended.
What Omnisend Data Can You Pull into BigQuery?
Supermetrics gives BigQuery access to your full Omnisend reporting data — metrics and dimensions you already know from the Omnisend interface.
Key Metrics
- Sends
- Opens
- Open rate
- Clicks
- Click rate
- Bounces
- Bounce rate
- Complaints
- Complaint rate
- Unsubscribes
- Unsubscribe rate
- Number of campaigns
Key Dimensions
- Campaign name
- Subject
- Sender name
- Campaign type
- Status
- Segments
- Start date
- Creation date
Resources & Guides
Why Supermetrics for BigQuery?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in BigQuery — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Incremental Loading
Only new and updated Omnisend records are transferred on each run — efficient, cost-effective, and fast. Full historical backfill available on demand.
Your Data, Your Infrastructure
Supermetrics moves data directly to your destination — nothing is stored on our servers. SOC 2 Type II certified, GDPR and CCPA compliant. Your data stays in infrastructure you control, simplifying privacy and compliance reviews.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much Omnisend data as you need without worrying about cost spikes.
Complete Data Access
Pull every contact, deal, campaign, and custom property from Omnisend. No field restrictions, no record limits — your complete dataset, ready for analysis.
Frequently Asked Questions
How do I connect Omnisend to BigQuery with Supermetrics?
Log into the Supermetrics Hub, create a new data transfer, select Omnisend as the source and BigQuery as the destination. Authorize your Omnisend account, choose your BigQuery project and dataset, pick the fields you want, set a schedule, and start the transfer. No code or SQL knowledge required — Supermetrics creates and manages the tables automatically.
Is my Omnisend data secure when transferring to BigQuery?
Supermetrics is SOC 2 Type II certified and fully GDPR compliant. All Omnisend credentials are encrypted at rest and in transit. Data flows directly from the Omnisend API to your own BigQuery project — Supermetrics does not store your marketing data on its servers. Your BigQuery IAM policies control who can access the tables.
Can I combine Omnisend data with other sources in BigQuery?
That is one of the biggest advantages of warehousing your data. Once Omnisend lands in BigQuery, you can JOIN it with any other table — GA4 sessions, CRM deals, revenue data, other ad platforms — using standard SQL. Supermetrics supports 170+ data sources, and they all land in the same BigQuery project for easy cross-source analysis.
What Omnisend metrics and dimensions are available in BigQuery?
All standard Omnisend reporting fields are available, including Sends, Opens, Open rate, Clicks, Click rate, Bounces, and many more. You select exactly which metrics and dimensions to transfer during setup, and you can add or remove fields at any time without losing historical data.
How fresh is Omnisend data in BigQuery?
Data freshness depends on your transfer schedule. You can run transfers hourly, daily, or weekly. Most users schedule daily transfers so yesterday's complete data is ready each morning. Supermetrics uses incremental loading — only new and updated records are transferred — so even large accounts refresh quickly.
Does it include automation data?
Campaign type is available as a dimension to segment automated workflows from manual campaigns.
Can I track deliverability issues?
Yes. Bounces, bounce rate, complaints, and complaint rate are available for deliverability monitoring.
Also Connect to BigQuery
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