Supermetrics for Microsoft Fabric
Connect Klaviyo to Microsoft Fabric — Unified Microsoft Analytics
Export your Klaviyo flow and campaign data to Microsoft Fabric OneLake as Delta tables. Archive email and SMS performance for custom analytics.
Why Connect Klaviyo to Microsoft Fabric?
Store your raw Klaviyo data in Microsoft Fabric for custom pipelines and full data ownership.
Archive flow performance
Store flow-level revenue attribution data in Fabric for long-term optimization and benchmarking.
E-commerce data lake
Combine Klaviyo email and SMS data with Shopify orders in Fabric for unified e-commerce analytics.
Email vs SMS analysis
Query channel-level performance data via Fabric SQL endpoint to compare email and SMS effectiveness.
How to Connect Klaviyo to Microsoft Fabric
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select Klaviyo as your source and Microsoft Fabric as your destination.
- 2
Connect your Fabric workspace
Authenticate with your Microsoft account, choose your Fabric workspace and lakehouse, and select the metrics and dimensions you want to transfer.
- 3
Set schedule and start transfer
Choose your refresh frequency (hourly, daily, or weekly) and click Start. Your Klaviyo data begins flowing into your Fabric lakehouse as Delta tables.
Klaviyo Data Format in Microsoft Fabric
Supermetrics delivers your Klaviyo data in clean, structured files ready for downstream processing.
Delta Lake format — ACID transactions, time travel, and schema enforcement. Native to Fabric lakehouses.
Comma-separated values — for compatibility with tools that do not support Delta or Parquet.
What to Build with Klaviyo Data in Microsoft Fabric
Once your Klaviyo data lands in Microsoft Fabric, here's what becomes possible.
Flow revenue optimization
Query Klaviyo flow revenue data via Fabric SQL endpoint to identify the highest-performing email sequences.
Email + SMS channel mix
Analyze email vs SMS effectiveness by joining both channels in Fabric.
What Klaviyo Data Can You Pull into Microsoft Fabric?
Supermetrics gives Microsoft Fabric access to your full Klaviyo reporting data — metrics and dimensions you already know from the Klaviyo interface.
Key Metrics
- Emails sent
- Open rate
- Click rate
- Revenue per recipient
- Bounce rate
- Unsubscribe rate
- Received SMS
- Clicked SMS
- Unsubscribed from SMS
- Spam complaint rate
- Emails delivered
- Unique opens
- Unique clicks
Key Dimensions
- Campaign name
- Flow name
- Flow email/SMS step
- Subject line
- Segment
- List
- Tag
- Send date
- Channel (Email/SMS)
- Template
- Product name
- Customer segment
Why Supermetrics for Microsoft Fabric?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in Microsoft Fabric — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Full Data Ownership
Your Klaviyo data lands in storage you control. No vendor lock-in, no proprietary formats — standard files you can process with any tool.
Your Data, Your Infrastructure
Supermetrics moves data directly to your destination — nothing is stored on our servers. SOC 2 Type II certified, GDPR and CCPA compliant. Your data stays in infrastructure you control, simplifying privacy and compliance reviews.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much Klaviyo data as you need without worrying about cost spikes.
Complete Data Access
Pull every contact, deal, campaign, and custom property from Klaviyo. No field restrictions, no record limits — your complete dataset, ready for analysis.
Frequently Asked Questions
How do I connect Klaviyo to Microsoft Fabric with Supermetrics?
Log into the Supermetrics Hub, create a new data transfer, select Klaviyo as the source and Microsoft Fabric (OneLake) as the destination. Authenticate with your Microsoft account, choose your Fabric workspace and lakehouse, select your metrics and dimensions, set a schedule, and start the transfer. Supermetrics writes data directly to OneLake as Delta Lake tables — no Data Factory pipelines to build. Once the data lands, it's instantly available through the lakehouse SQL endpoint for T-SQL queries and through the Spark endpoint for notebook-based analysis, giving every team their preferred access method from day one.
Is my Klaviyo data secure in Microsoft Fabric?
Supermetrics is SOC 2 Type II certified and GDPR compliant. Data transfers are encrypted end-to-end. Once in Fabric, your data inherits Microsoft's full enterprise security stack: Entra ID authentication, workspace-level and item-level permissions, row-level security that flows all the way through to Power BI DirectLake reports, sensitivity labels from Microsoft Purview for data classification, and OneLake data access roles for fine-grained folder-level control within lakehouses. Supermetrics never stores your marketing data after delivery.
Can I combine Klaviyo data with other sources in Microsoft Fabric?
Yes — that is one of Fabric's core strengths. Once your Klaviyo data lands in a lakehouse as Delta Lake tables, you can join it with data from any other source using two complementary access paths: T-SQL via the lakehouse SQL endpoint (familiar to any SQL analyst) or Apache Spark notebooks for complex transformations and data science workflows. Because every Fabric lakehouse stores data in OneLake's open Delta Lake format, there is no data duplication — the same physical data is accessible across the SQL endpoint, Spark, Power BI DirectLake mode, KQL databases, and Data Activator alerts. Supermetrics supports 170+ marketing data sources, all deliverable to the same Fabric workspace.
What Klaviyo fields can I transfer to Microsoft Fabric?
All standard Klaviyo reporting fields are available, including Emails sent, Open rate, Click rate, Revenue per recipient, Bounce rate, Unsubscribe rate, and more. You select the exact metrics and dimensions during setup. Data arrives in your lakehouse as Delta Lake tables, which means you get ACID transactions, time travel (query historical snapshots), and schema evolution out of the box. The data is immediately queryable from any Fabric experience and can power Power BI DirectLake dashboards that read the Delta tables in-place — no import or scheduled refresh required — delivering near-real-time reporting with no data movement.
How often does Klaviyo data update in Microsoft Fabric?
Your transfer schedule controls data freshness. Supermetrics supports hourly, daily, weekly, or monthly transfers to Fabric. Most teams run daily refreshes to have yesterday's complete Klaviyo data ready each morning. Incremental loading writes only new and changed records, keeping transfer times fast and Fabric capacity usage low. Because the data lands as Delta Lake tables, Power BI reports using DirectLake mode reflect the latest data without a separate import refresh — the moment Supermetrics delivers new Klaviyo records, your dashboards are up to date.
Can I export Klaviyo flow data to Fabric?
Yes. Flow names, individual email/SMS steps, and revenue per recipient are all available in the export.
Is SMS data included?
Yes. SMS metrics including received, clicked, and unsubscribed counts are included alongside email data.
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