Supermetrics for SFTP
Connect Instagram to SFTP — Universal File Delivery
Export your Instagram organic data to any SFTP server as structured files. Archive post performance, engagement metrics, and audience data.
Why Connect Instagram to SFTP?
Store your raw Instagram data in SFTP for custom pipelines and full data ownership.
- Store every post's engagement data on your SFTP server for long-term content analysis and benchmarking.
- Combine Instagram with YouTube, TikTok, and Facebook data on your SFTP server.
- Build content performance models by querying Instagram engagement data on your SFTP server with your preferred tools or Spark.
How to Connect Instagram to SFTP
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select Instagram as your source and SFTP as your destination.
- 2
Configure your SFTP server
Enter your SFTP hostname, port, username, and password or SSH key. Choose the remote directory and file format for your data deliveries.
- 3
Set schedule and start transfer
Choose your delivery frequency (hourly, daily, or weekly) and click Start. Your Instagram data begins arriving as structured files on your SFTP server.
Instagram Data Format in SFTP
Supermetrics delivers your Instagram data in clean, structured files ready for downstream processing.
Comma-separated values — universally compatible and easy to inspect.
Structured key-value format — ideal for content data with captions and URLs.
What to Build with Instagram Data in SFTP
Once your Instagram data lands in SFTP, here's what becomes possible.
Content performance analysis
Query Instagram engagement data with your tools to identify top-performing content patterns.
Social media data lake
Combine Instagram, TikTok, and YouTube data on your SFTP server for unified social media reporting.
What Instagram Data Can You Pull into SFTP?
Supermetrics gives SFTP access to your full Instagram reporting data — metrics and dimensions you already know from the Instagram interface.
Key Metrics
- Views
- Reach
- Likes
- Comments
- Saves
- Shares
- Follower count
- Profile visits
- Story views
- Story replies
- Reel interactions
- Total interactions
Key Dimensions
- Media type
- Media product type
- Post caption
- Published date
- Day of week
- Post URL
- Media ID
- Account name
Resources & Guides
Social media report templates
Why Supermetrics for SFTP?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in SFTP — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Full Data Ownership
Your Instagram data lands in storage you control. No vendor lock-in, no proprietary formats — standard files you can process with any tool.
Your Data, Your Infrastructure
Supermetrics moves data directly to your destination — nothing is stored on our servers. SOC 2 Type II certified, GDPR and CCPA compliant. Your data stays in infrastructure you control, simplifying privacy and compliance reviews.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much Instagram data as you need without worrying about cost spikes.
Historical Depth
Access your full Instagram history — months or years of engagement data, follower growth, and content performance. No artificial date range restrictions.
Frequently Asked Questions
- Log into the Supermetrics Hub, create a new data transfer, select Instagram as the source and SFTP as the destination. Enter your SFTP host, port, username, and password (or SSH key). Choose the remote directory, file format, and naming convention. Select your metrics and dimensions, set a schedule, and start the transfer. Supermetrics uploads structured files directly to your SFTP server on each scheduled run. Because SFTP is a standard protocol supported on every operating system — Linux, Windows, macOS, and any cloud VM — you can receive data on any server you already manage, with no proprietary agent or vendor SDK to install.
- SFTP (SSH File Transfer Protocol) encrypts both the authentication handshake and the entire data payload over an SSH tunnel, meaning your Instagram data is never exposed in plain text during transit. Combined with Supermetrics' SOC 2 Type II certification and GDPR compliance, your data is protected end-to-end. For hardened security, use SSH key authentication instead of passwords, restrict the SFTP user to a chroot jail directory, disable password login entirely, and configure your firewall to allow connections only from Supermetrics' published IP ranges. Unlike cloud-proprietary transfer methods, SSH encryption is an open standard with decades of security auditing behind it.
- Yes. You can set up multiple Supermetrics transfers delivering Instagram, Google Ads, LinkedIn Ads, and any other source to the same SFTP directory or organized into separate subdirectories on the same server. Because SFTP delivers plain files, your downstream workflow is entirely up to you: cron-scheduled shell scripts, Python or R pipelines, database LOAD DATA commands, or enterprise ETL tools can all pick up the files for unified processing. This file-based approach means zero vendor lock-in — if you ever change analytics platforms, your data is already in an open format. Supermetrics supports 170+ data sources, all deliverable to SFTP.
- All standard Instagram reporting metrics and dimensions are available, including Views, Reach, Likes, Comments, Saves, Shares, and more. You select exactly which fields to include during setup. Data arrives as structured files (CSV or JSON) in the directory you specify, ready for processing by any tool that reads files — no API client libraries or cloud SDKs needed. This makes SFTP the most universal delivery method: whether your downstream system is a MySQL LOAD DATA INFILE, an on-premise SAS installation, a legacy ERP file import, or a custom Python script, the data just works.
- Transfers can run hourly, daily, weekly, or monthly. Daily delivery is the most common setup. Each run uploads fresh files to your SFTP server, and you can match the delivery cadence with a cron job on your side: for example, schedule Supermetrics to deliver at 6 AM and your import script to run at 6:30 AM, so fresh Instagram data is in your database before the team's morning standup. Because SFTP works with any server and any OS, you can run this workflow on a $5/month VPS or an enterprise data center — Supermetrics handles all the API complexity, and your server just receives clean, ready-to-process files.
- Yes. Reel plays, Story impressions, and all engagement metrics are included in the export.
- Yes. Follower count and profile visit metrics are available for tracking audience growth over time.
Also Connect to SFTP
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