Supermetrics for n8n
Connect HubSpot to n8n — Automated CRM Reporting Workflows
Automate HubSpot reporting in n8n. Build workflows that track deals, monitor lead flow, and deliver pipeline reports to Slack or email.
Why Connect HubSpot to n8n?
Automate your HubSpot monitoring and reporting with n8n workflows.
- Get notified when deal velocity slows or win rates drop below targets.
- Schedule MQL-to-SQL conversion reports to your sales and marketing teams.
- Track which sources produce the most qualified leads automatically.
How to Connect HubSpot to n8n
Three steps. Under two minutes. Zero code.
- 1
Add the Supermetrics node
Open your n8n instance and add the Supermetrics node to a workflow — it's a built-in verified node, no installation required.
- 2
Configure your API key
Add a Supermetrics credential in n8n with your API key. Select your data source and authorize your account.
- 3
Build your workflow
Add the Supermetrics node to a workflow, choose your metrics and dimensions, then wire the output to Slack, email, Google Sheets, or any other n8n node to automate your reporting.
Workflow Examples for HubSpot in n8n
Pre-built automation recipes you can import and customize. Each workflow handles a common HubSpot monitoring or reporting task.
Daily Deal Summary
Post new deals and pipeline value to Slack daily.
Weekly Funnel Report
Summarize MQL-to-SQL conversions and email performance weekly.
Automation Use Cases for HubSpot
Common scenarios where automating your HubSpot data workflows saves hours every week.
Lead scoring feed
Push lead data to a scoring model and route high-quality leads to sales.
Pipeline health monitoring
Track deal velocity and win rates to spot pipeline problems early.
What HubSpot Data Can You Pull into n8n?
Supermetrics gives n8n access to your full HubSpot reporting data — metrics and dimensions you already know from the HubSpot interface.
Key Metrics
- Contacts created
- Deals created
- Deal amount
- Deal close rate
- Closed won deals
- Amount won
- Email open rate
- Email click rate
- Email bounce rate
- Form submissions
- Page views
- Sessions
- MQLs
- SQLs
- Customer count
Key Dimensions
- Deal stage
- Deal pipeline
- Contact lifecycle stage
- Contact source
- Company name
- Company industry
- Owner
- Campaign
- Email name
- Form name
- Landing page
- Lead status
Resources & Guides
Supermetrics + HubSpot integration
Why Supermetrics for n8n?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for n8n
Purpose-built integration for n8n. Connect in minutes, not days — no custom connectors or engineering resources needed.
70+ Data Sources
Connect HubSpot alongside 70+ marketing platforms through the Supermetrics n8n node. Purpose-built for marketing data with the deepest field coverage in the industry.
Verified Integration
Supermetrics is a verified, built-in n8n node — no community packages to install or maintain. Enterprise-grade reliability for your production workflows.
Enterprise-Grade Security
SOC 2 Type II certified. GDPR and CCPA compliant. OAuth authentication with encrypted credentials. Regional data hosting available.
Always Current
Your HubSpot data refreshes automatically in n8n. No manual exports, no stale numbers — open your report and the data is current.
Complete Data Access
Pull every contact, deal, campaign, and custom property from HubSpot. No field restrictions, no record limits — your complete dataset, ready for analysis.
Frequently Asked Questions
- Open n8n, add the Supermetrics node to a workflow (it's a built-in verified node — no installation needed), enter your Supermetrics API key, and select HubSpot as your data source. Choose your metrics and dimensions, then wire the output to any downstream node — Slack, Google Sheets, email, a database, or any of n8n's 400+ integrations.
- Your data security depends on your n8n deployment. Self-hosted n8n keeps everything on your infrastructure — no data leaves your servers. n8n Cloud is SOC 2 compliant. On the Supermetrics side, all API calls are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Your HubSpot credentials are stored securely and never exposed in workflow definitions.
- That is where n8n shines. A single workflow can pull HubSpot data from Supermetrics, fetch CRM data from HubSpot, query your database, and merge everything before sending it to a dashboard or notification channel. n8n's Merge and IF nodes let you build complex logic without writing code.
- All standard HubSpot reporting metrics and dimensions are available, including Contacts created, Deals created, Deal amount, Deal close rate, Closed won deals, and more. You configure the exact fields in the Supermetrics node, and the data arrives as structured JSON objects that downstream nodes can process immediately.
- Yes. n8n supports cron-based triggers, so you can schedule your HubSpot data pulls to run at any interval — every hour, every morning at 8 AM, every Monday, or on the first of each month. You can also trigger workflows via webhooks, manual execution, or events from other systems.
- Yes. Deal stage, amount, close rate, and pipeline are all available for automated pipeline reporting.
- Yes. Contact lifecycle stage, lead status, and contact source are available as dimensions.
Also Connect to n8n
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