Supermetrics for Google Sheets
Connect Google Trends to Google Sheets — Search Trend Data in Sheets
Pull Google Trends data into Google Sheets. Track search interest scores, regional breakdowns, and related queries in auto-refreshing spreadsheets — perfect for market research and content planning.
Why Connect Google Trends to Google Sheets?
Get your Google Trends data flowing into Google Sheets with automatic refreshes and zero manual work.
Track search trends in a spreadsheet
Pull interest scores for any search term into Google Sheets. Build trend trackers that refresh automatically to monitor market interest over time.
Compare brand interest across regions
Use regional breakdowns to see where your brand or category has the most search interest. Map interest by country, region, or DMA in a spreadsheet.
Combine trends with performance data
Pull Google Trends interest scores into one tab and Google Ads or GA4 data into another. Correlate search interest with actual traffic and conversions.
How to Connect Google Trends to Google Sheets
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-on
Get Supermetrics from the Google Workspace Marketplace and open it in any Google Sheet.
- 2
Select your data source
Open the Supermetrics sidebar, choose your data source, and authorize your account with a quick sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your cells.
Report Templates for Google Trends in Google Sheets
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Google Trends Interest Tracker
Track search interest scores for key terms over time. Compare brand, category, and competitor interest with trend lines and regional breakdowns.
Seasonal Trend Analysis Report
Analyze seasonal search interest patterns for market planning. Identify peak interest periods and plan campaigns around trending search terms.
What Google Trends Data Can You Pull into Google Sheets?
Supermetrics gives Google Sheets access to your full Google Trends reporting data — metrics and dimensions you already know from the Google Trends interface.
Key Metrics
- Interest (0-100 score)
- Interest over time
- Interest by region
- Interest by city
- Interest by DMA
- Related query interest
- Topic interest
- Trending search interest
Key Dimensions
- Search term
- Country
- Region
- DMA
- City
- Related query
- Topic title
- Topic type
- Date
- Hour
Resources & Guides
Why Supermetrics for Google Sheets?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Sheets — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Google Trends alongside 170+ other platforms in the same Sheets workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Flexible Query Builder
The Supermetrics sidebar lets you build custom Google Trends queries without any coding. Pick metrics, dimensions, filters, and date ranges — get exactly the data you need.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Google Trends reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
Unsampled Data
Get your complete Google Trends dataset without sampling. Every session, every keyword, every page — full-fidelity data for accurate analysis.
Frequently Asked Questions
How do I connect Google Trends to Google Sheets?
Install the Supermetrics add-on from Google Workspace Marketplace, open it in any Google Sheet, select Google Trends as your data source, choose your metrics and dimensions, and click "Get data." Your data appears directly in the spreadsheet — no exports or CSV files needed.
Is my Google Trends data secure in Google Sheets?
Yes. Supermetrics uses OAuth authentication for Google Trends — your credentials are never stored in the spreadsheet. Data transfers are encrypted, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Only users with access to the Google Sheet can see the data.
Can I combine Google Trends data with other data sources in the same spreadsheet?
Absolutely. Supermetrics connects 170+ data sources to Google Sheets. You can pull Google Trends data into one tab and Google Ads data into another, then use standard Sheets formulas to blend and compare across sources.
What Google Trends metrics can I pull into Google Sheets?
You can access all standard Google Trends reporting metrics through Supermetrics, including Interest (0-100 score), Interest over time, Interest by region, Interest by city, Interest by DMA, and more. Both metrics and dimensions are available for flexible report building.
Can I schedule automatic data refreshes for Google Trends in Google Sheets?
Yes. Supermetrics lets you schedule automatic refreshes — hourly, daily, weekly, or monthly. Your Google Trends data stays current without any manual work. You can also set up email delivery to automatically send refreshed reports to stakeholders.
Can I compare multiple search terms in Google Sheets?
Yes. Pull interest scores for multiple search terms in the same query. Use "Search term" as a dimension to compare trend lines and relative interest levels side by side.
How granular is the Google Trends data in Google Sheets?
You can pull data at the hourly, daily, weekly, or monthly level depending on the date range. Regional data is available at country, region, city, and DMA levels.
Also Connect to Google Sheets
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