Supermetrics for Microsoft Fabric
Connect Google Analytics 4 to Microsoft Fabric — Unified Microsoft Analytics
Export your GA4 web analytics to Microsoft Fabric OneLake as Delta tables. Build a data lake with traffic, conversion, and engagement data for custom analysis.
Why Connect Google Analytics 4 to Microsoft Fabric?
Store your raw GA4 data in Microsoft Fabric for custom pipelines and full data ownership.
- GA4 retains data for limited periods. Fabric gives you permanent ownership of every session, pageview, and conversion.
- Run SQL against your GA4 data in Fabric using Fabric SQL — no BigQuery export needed, no Google Cloud dependency.
- Join GA4 web data with ad platform spend, CRM records, and product data in one Fabric-based data lake.
How to Connect Google Analytics 4 to Microsoft Fabric
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select Google Analytics 4 as your source and Microsoft Fabric as your destination.
- 2
Connect your Fabric workspace
Authenticate with your Microsoft account, choose your Fabric workspace and lakehouse, and select the metrics and dimensions you want to transfer.
- 3
Set schedule and start transfer
Choose your refresh frequency (hourly, daily, or weekly) and click Start. Your Google Analytics 4 data begins flowing into your Fabric lakehouse as Delta tables.
Google Analytics 4 Data Format in Microsoft Fabric
Supermetrics delivers your GA4 data in clean, structured files ready for downstream processing.
Delta Lake format — ACID transactions, time travel, and schema enforcement. Native to Fabric lakehouses.
Columnar binary format — the underlying storage for Delta tables, readable by any Parquet-compatible tool.
What to Build with Google Analytics 4 Data in Microsoft Fabric
Once your GA4 data lands in Microsoft Fabric, here's what becomes possible.
Fabric SQL analytics
Query GA4 session and conversion data directly in Fabric with Fabric T-SQL — no warehouse needed.
Attribution modeling
Combine GA4 traffic data with ad spend from Fabric to build custom attribution models in Spark or Fabric ML.
What Google Analytics 4 Data Can You Pull into Microsoft Fabric?
Supermetrics gives Microsoft Fabric access to your full GA4 reporting data — metrics and dimensions you already know from the GA4 interface.
Key Metrics
- Sessions
- Users
- New users
- Active users
- Views
- Engagement rate
- Average engagement time
- Bounce rate
- Conversions
- Conversion rate
- Revenue
- Event value
- Event count
- Transactions
- Ecommerce purchases
Key Dimensions
- Page path
- Source / Medium
- Campaign
- Channel group
- Device category
- Browser
- Country
- City
- Landing page
- Referrer
- Event name
Resources & Guides
Google Analytics 4 guide for marketers
Why Supermetrics for Microsoft Fabric?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in Microsoft Fabric — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Full Data Ownership
Your Google Analytics 4 data lands in storage you control. No vendor lock-in, no proprietary formats — standard files you can process with any tool.
Your Data, Your Infrastructure
Supermetrics moves data directly to your destination — nothing is stored on our servers. SOC 2 Type II certified, GDPR and CCPA compliant. Your data stays in infrastructure you control, simplifying privacy and compliance reviews.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much Google Analytics 4 data as you need without worrying about cost spikes.
Unsampled Data
Get your complete Google Analytics 4 dataset without sampling. Every session, every keyword, every page — full-fidelity data for accurate analysis.
Frequently Asked Questions
- Log into the Supermetrics Hub, create a new data transfer, select Google Analytics 4 as the source and Microsoft Fabric (OneLake) as the destination. Authenticate with your Microsoft account, choose your Fabric workspace and lakehouse, select your metrics and dimensions, set a schedule, and start the transfer. Supermetrics writes data directly to OneLake as Delta Lake tables — no Data Factory pipelines to build. Once the data lands, it's instantly available through the lakehouse SQL endpoint for T-SQL queries and through the Spark endpoint for notebook-based analysis, giving every team their preferred access method from day one.
- Supermetrics is SOC 2 Type II certified and GDPR compliant. Data transfers are encrypted end-to-end. Once in Fabric, your data inherits Microsoft's full enterprise security stack: Entra ID authentication, workspace-level and item-level permissions, row-level security that flows all the way through to Power BI DirectLake reports, sensitivity labels from Microsoft Purview for data classification, and OneLake data access roles for fine-grained folder-level control within lakehouses. Supermetrics never stores your marketing data after delivery.
- Yes — that is one of Fabric's core strengths. Once your Google Analytics 4 data lands in a lakehouse as Delta Lake tables, you can join it with data from any other source using two complementary access paths: T-SQL via the lakehouse SQL endpoint (familiar to any SQL analyst) or Apache Spark notebooks for complex transformations and data science workflows. Because every Fabric lakehouse stores data in OneLake's open Delta Lake format, there is no data duplication — the same physical data is accessible across the SQL endpoint, Spark, Power BI DirectLake mode, KQL databases, and Data Activator alerts. Supermetrics supports 170+ marketing data sources, all deliverable to the same Fabric workspace.
- All standard Google Analytics 4 reporting fields are available, including Sessions, Users, New users, Active users, Views, Engagement rate, and more. You select the exact metrics and dimensions during setup. Data arrives in your lakehouse as Delta Lake tables, which means you get ACID transactions, time travel (query historical snapshots), and schema evolution out of the box. The data is immediately queryable from any Fabric experience and can power Power BI DirectLake dashboards that read the Delta tables in-place — no import or scheduled refresh required — delivering near-real-time reporting with no data movement.
- Your transfer schedule controls data freshness. Supermetrics supports hourly, daily, weekly, or monthly transfers to Fabric. Most teams run daily refreshes to have yesterday's complete Google Analytics 4 data ready each morning. Incremental loading writes only new and changed records, keeping transfer times fast and Fabric capacity usage low. Because the data lands as Delta Lake tables, Power BI reports using DirectLake mode reflect the latest data without a separate import refresh — the moment Supermetrics delivers new Google Analytics 4 records, your dashboards are up to date.
- The GA4 BigQuery export provides raw event-level data. Supermetrics delivers aggregated reporting data to Fabric in the metrics and dimensions you choose — cleaner, smaller, and ready for analysis without transformation.
- Yes. Supermetrics pulls all standard and custom events from GA4. You select which events and dimensions to include during setup.
Also Connect to Microsoft Fabric
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