Supermetrics for BigQuery
Connect Apple Search Ads to BigQuery — App Store Advertising at Warehouse Scale
Move your Apple Search Ads data into BigQuery. Track keyword-level install costs, search match performance, and new vs returning user acquisition with SQL.
Why Connect Apple Search Ads to BigQuery?
Warehouse your Apple Search Ads data in BigQuery for unlimited historical analysis and cross-source SQL.
Keyword-level CPA tracking
Track cost per install at the keyword level across your entire campaign history.
New vs returning user analysis
Analyze new downloads vs redownloads to measure true new user acquisition efficiency.
Cross-platform app marketing
JOIN Apple Search Ads installs with Facebook and Google app campaign data for unified mobile attribution.
How to Connect Apple Search Ads to BigQuery
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select your data source and BigQuery as your destination.
- 2
Authorize and configure
Connect your data source account, choose your BigQuery project and dataset, and select the data you want to transfer.
- 3
Set schedule and start transfer
Choose your refresh frequency (hourly, daily, or weekly) and click Start. Your data begins flowing into BigQuery automatically.
Apple Search Ads Data Schema in BigQuery
Supermetrics creates and maintains clean, typed tables automatically. Here's what your Apple Search Ads data looks like in BigQuery.
Data Freshness & Scheduling
Apple Search Ads data typically available within 6-12 hours. Daily transfers recommended.
What Apple Search Ads Data Can You Pull into BigQuery?
Supermetrics gives BigQuery access to your full Apple Search Ads reporting data — metrics and dimensions you already know from the Apple Search Ads interface.
Key Metrics
- Impressions
- Taps
- Installs
- Spend
- CPA (cost per acquisition)
- CPT (cost per tap)
- TTR (tap-through rate)
- Conversion rate
- New downloads
- Redownloads
- LAT on installs
- LAT off installs
Key Dimensions
- Campaign name
- Ad group name
- Keyword
- Search term
- Match type
- Country/Region
- Device class
- Age range
- Gender
- Customer type (new/returning/all)
- Ad placement
- Campaign type
Resources & Guides
Why Supermetrics for BigQuery?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in BigQuery — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Managed Schema
Supermetrics creates and maintains your Apple Search Ads tables automatically. Schema changes from the source API are handled for you — no broken pipelines, no manual migrations.
Your Data, Your Infrastructure
Supermetrics moves data directly to your destination — nothing is stored on our servers. SOC 2 Type II certified, GDPR and CCPA compliant. Your data stays in infrastructure you control, simplifying privacy and compliance reviews.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much Apple Search Ads data as you need without worrying about cost spikes.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect Apple Search Ads to BigQuery with Supermetrics?
Log into the Supermetrics Hub, create a new data transfer, select Apple Search Ads as the source and BigQuery as the destination. Authorize your Apple Search Ads account, choose your BigQuery project and dataset, pick the fields you want, set a schedule, and start the transfer. No code or SQL knowledge required — Supermetrics creates and manages the tables automatically.
Is my Apple Search Ads data secure when transferring to BigQuery?
Supermetrics is SOC 2 Type II certified and fully GDPR compliant. All Apple Search Ads credentials are encrypted at rest and in transit. Data flows directly from the Apple Search Ads API to your own BigQuery project — Supermetrics does not store your marketing data on its servers. Your BigQuery IAM policies control who can access the tables.
Can I combine Apple Search Ads data with other sources in BigQuery?
That is one of the biggest advantages of warehousing your data. Once Apple Search Ads lands in BigQuery, you can JOIN it with any other table — GA4 sessions, CRM deals, revenue data, other ad platforms — using standard SQL. Supermetrics supports 170+ data sources, and they all land in the same BigQuery project for easy cross-source analysis.
What Apple Search Ads metrics and dimensions are available in BigQuery?
All standard Apple Search Ads reporting fields are available, including Impressions, Taps, Installs, Spend, CPA (cost per acquisition), CPT (cost per tap), and many more. You select exactly which metrics and dimensions to transfer during setup, and you can add or remove fields at any time without losing historical data.
How fresh is Apple Search Ads data in BigQuery?
Data freshness depends on your transfer schedule. You can run transfers hourly, daily, or weekly. Most users schedule daily transfers so yesterday's complete data is ready each morning. Supermetrics uses incremental loading — only new and updated records are transferred — so even large accounts refresh quickly.
Does it support Apple Search Ads Advanced?
Yes. Full campaign management and keyword-level reporting from Apple Search Ads Advanced.
Can I see post-install events?
Install and download metrics are available. For post-install events, integrate your MMP data alongside.
Also Connect to BigQuery
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