Supermetrics for Google Sheets
Connect Amazon Seller Central to Google Sheets — Seller Performance Reporting
Pull Amazon Seller Central data into Google Sheets. Track product sales, Buy Box percentage, sessions, and refund rates in auto-refreshing spreadsheets — no more downloading CSVs from Seller Central.
Why Connect Amazon Seller Central to Google Sheets?
Get your Amazon Seller data flowing into Google Sheets with automatic refreshes and zero manual work.
- Pull product sales, sessions, and Buy Box data directly into Google Sheets. Stop downloading CSVs from Seller Central and reformatting them for reports.
- Monitor your Buy Box win rate by ASIN in a spreadsheet that refreshes daily. Spot trends and react to competitors faster.
- Pull Amazon sales into one tab and Shopify sales into another. Add Amazon Ads data for a complete e-commerce performance view in one workbook.
How to Connect Amazon Seller Central to Google Sheets
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-on
Get Supermetrics from the Google Workspace Marketplace and open it in any Google Sheet.
- 2
Select your data source
Open the Supermetrics sidebar, choose your data source, and authorize your account with a quick sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your cells.
Report Templates for Amazon Seller Central in Google Sheets
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Amazon Seller Product Performance Report
Track ordered product sales, units, sessions, and Buy Box percentage by ASIN. Includes week-over-week sales trends and conversion analysis.
Amazon Seller Health Dashboard
Monitor account health metrics including refund rate, A-to-z claims, and negative feedback. Early warning system for account issues.
What Amazon Seller Central Data Can You Pull into Google Sheets?
Supermetrics gives Google Sheets access to your full Amazon Seller reporting data — metrics and dimensions you already know from the Amazon Seller interface.
Key Metrics
- Ordered product sales
- Units ordered
- Average selling price
- Featured offer (buy box) percentage
- Unit session percentage
- Page views - total
- Sessions - total
- Units refunded
- Refund rate
- A-to-z claims granted
- Feedback received
- Negative feedback received
Key Dimensions
- Product name
- ASIN
- SKU
- Brand
- Marketplace name
- Order status
- Fulfillment channel
- Sales channel
Resources & Guides
How to create a Google Sheets marketing dashboard
Data blending in Google Sheets
Set up auto updates and email notifications
7 Supermetrics use cases for ecommerce
Browse all Google Sheets templates
Gravital: 100% reporting automation
Why Supermetrics for Google Sheets?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Sheets — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Amazon Seller Central alongside 170+ other platforms in the same Sheets workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Google Sheets report templates for Amazon Seller Central. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Amazon Seller Central reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
Every Order, Every Product
Pull your complete Amazon Seller Central catalog — every order, product, variant, and customer segment. No row limits, no sampling, no date restrictions.
Frequently Asked Questions
- Install the Supermetrics add-on from Google Workspace Marketplace, open it in any Google Sheet, select Amazon Seller Central as your data source, choose your metrics and dimensions, and click "Get data." Your data appears directly in the spreadsheet — no exports or CSV files needed.
- Yes. Supermetrics uses OAuth authentication for Amazon Seller Central — your credentials are never stored in the spreadsheet. Data transfers are encrypted, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Only users with access to the Google Sheet can see the data.
- Absolutely. Supermetrics connects 170+ data sources to Google Sheets. You can pull Amazon Seller Central data into one tab and Google Ads data into another, then use standard Sheets formulas to blend and compare across sources.
- You can access all standard Amazon Seller Central reporting metrics through Supermetrics, including Ordered product sales, Units ordered, Average selling price, Featured offer (buy box) percentage, Unit session percentage, and more. Both metrics and dimensions are available for flexible report building.
- Yes. Supermetrics lets you schedule automatic refreshes — hourly, daily, weekly, or monthly. Your Amazon Seller Central data stays current without any manual work. You can also set up email delivery to automatically send refreshed reports to stakeholders.
- Yes. Use "Marketplace name" as a dimension to break down sales, sessions, and conversions by marketplace. Compare performance across US, UK, DE, and other Amazon marketplaces in one sheet.
- Yes. You can pull refund rates, A-to-z claims, and customer feedback metrics. Track product quality and customer satisfaction alongside sales data.
Also Connect to Google Sheets
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