Supermetrics for Azure Blob Storage
Connect Amazon Seller Central to Azure Blob Storage — Azure Cloud Data Foundation
Export your Amazon Seller Central data to Azure Storage as structured files. Archive sales, Buy Box performance, and inventory health data.
Why Connect Amazon Seller Central to Azure Blob Storage?
Store your raw Amazon Seller data in Azure Blob Storage for custom pipelines and full data ownership.
- Store Buy Box percentages, refund rates, and account health metrics in Azure storage for long-term tracking.
- Combine Seller Central with Amazon Ads and Shopify data in Azure storage for unified e-commerce analytics.
- Query marketplace data in Azure storage to track product performance without Seller Central dashboards.
How to Connect Amazon Seller Central to Azure Blob Storage
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select Amazon Seller Central as your source and Azure Blob Storage as your destination.
- 2
Configure your storage account
Enter your Azure storage account name, provide a SAS token or account key, choose your container and blob prefix, and select your preferred file format.
- 3
Set schedule and start transfer
Choose your refresh frequency (hourly, daily, or weekly) and click Start. Your Amazon Seller Central data begins flowing to Azure storage as structured files.
Amazon Seller Central Data Format in Azure Blob Storage
Supermetrics delivers your Amazon Seller data in clean, structured files ready for downstream processing.
Comma-separated values — universally compatible and easy to inspect.
Structured key-value format — ideal for marketplace data.
What to Build with Amazon Seller Central Data in Azure Blob Storage
Once your Amazon Seller data lands in Azure Blob Storage, here's what becomes possible.
Marketplace + ads analysis
Join Seller Central sales with Amazon Ads spend in Azure storage to calculate true TACoS by product.
Inventory health monitoring
Query Buy Box and refund data with Synapse to identify products needing attention.
What Amazon Seller Central Data Can You Pull into Azure Blob Storage?
Supermetrics gives Azure Blob Storage access to your full Amazon Seller reporting data — metrics and dimensions you already know from the Amazon Seller interface.
Key Metrics
- Ordered product sales
- Units ordered
- Average selling price
- Featured offer (buy box) percentage
- Unit session percentage
- Page views - total
- Sessions - total
- Units refunded
- Refund rate
- A-to-z claims granted
- Feedback received
- Negative feedback received
Key Dimensions
- Product name
- ASIN
- SKU
- Brand
- Marketplace name
- Order status
- Fulfillment channel
- Sales channel
Resources & Guides
7 Supermetrics use cases for ecommerce
Why Supermetrics for Azure Blob Storage?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in Azure Blob Storage — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Full Data Ownership
Your Amazon Seller Central data lands in storage you control. No vendor lock-in, no proprietary formats — standard files you can process with any tool.
Enterprise-Grade Security
SOC 2 Type II certified. GDPR and CCPA compliant. OAuth authentication with encrypted credentials. Regional data hosting available. Your data is protected end-to-end.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much Amazon Seller Central data as you need without worrying about cost spikes.
Every Order, Every Product
Pull your complete Amazon Seller Central catalog — every order, product, variant, and customer segment. No row limits, no sampling, no date restrictions.
Frequently Asked Questions
- Log into the Supermetrics Hub, create a new data transfer, select Amazon Seller Central as the source and Azure Blob Storage as the destination. Enter your storage account name and provide authentication via a shared access signature (SAS token) or storage account key. Choose your container, blob prefix, file format, metrics, and schedule, then start the transfer. Supermetrics writes structured files directly to your Azure storage — no Azure Data Factory pipelines to build. Once your data lands, you can mount the container as a Databricks external location or point Azure Synapse serverless SQL pools at it for instant, zero-copy querying.
- Supermetrics is SOC 2 Type II certified and GDPR compliant. All transfers are encrypted in transit via TLS. In Azure, your data benefits from multiple layers of protection: server-side encryption at rest (SSE with platform-managed or customer-managed keys in Azure Key Vault), Entra ID (Azure AD) role-based access control, shared access signatures scoped to specific containers or time windows, and private endpoints to keep traffic off the public internet. Azure also offers immutable blob storage for compliance-grade audit trails and Microsoft Defender for Storage to detect anomalous access patterns. Supermetrics does not store your data after delivery.
- Yes. Azure Blob Storage is the standard landing zone for the Microsoft analytics stack. Transfer Amazon Seller Central alongside Google Ads, GA4, CRM exports, and any other source into the same storage account. From there, Azure Synapse serverless SQL pools let you query across all sources with T-SQL — no data loading required. You can also trigger Azure Functions via Event Grid whenever Supermetrics delivers a new file, automating downstream enrichment or loading into a Databricks lakehouse. Supermetrics delivers 170+ marketing data sources to Azure, so your entire marketing data lake lives in one place.
- All standard Amazon Seller Central reporting metrics and dimensions are available, including Ordered product sales, Units ordered, Average selling price, Featured offer (buy box) percentage, Unit session percentage, Page views - total, and more. You select exactly which fields to include, and data arrives as structured files — CSV, JSON, or Parquet — ready for processing by any Azure analytics service. Parquet is recommended for Synapse and Databricks workloads because it enables predicate pushdown and column pruning, meaning queries read only the data they need and run significantly faster.
- Data freshness depends on your transfer schedule. Supermetrics supports hourly, daily, weekly, or monthly deliveries. Most teams schedule daily transfers so yesterday's Amazon Seller Central data is ready each morning. Incremental loading means only new and changed records are written, keeping transfers fast and storage costs low. To optimize costs further, use Azure's tiered storage: keep recent data in the Hot tier for fast access, automatically move older campaign history to Cool (30+ days) or Archive (180+ days) tiers using lifecycle management policies, and pay a fraction of the cost for long-term retention.
- Yes. Featured offer (Buy Box) percentage is available at the product level in the export.
- Yes. Units refunded, refund rate, and A-to-z claims are included for tracking account health.
Also Connect to Azure Blob Storage
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