Supermetrics for Google Sheets
Connect Amazon Ads to Google Sheets — Amazon Advertising Reports
Pull Amazon Ads campaign, keyword, and ASIN-level data into Google Sheets. Track ACoS, mine search term reports, and monitor TACoS trends with automated refreshes — your Amazon advertising in spreadsheet form.
Why Connect Amazon Ads to Google Sheets?
Get your Amazon Ads data flowing into Google Sheets with automatic refreshes and zero manual work.
- Pull ACoS at the product level into Sheets. Sort by spend and ACoS to find unprofitable ASINs that need bid adjustments or pausing.
- Pull search term reports into a spreadsheet. Filter for high-converting terms that should become exact match keywords and high-spend zero-conversion terms for negative keyword lists.
- Track Total ACoS (ad spend / total sales) over time in Sheets. Use charts to visualize whether your business is growing organically or becoming ad-dependent.
How to Connect Amazon Ads to Google Sheets
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-on
Get Supermetrics from the Google Workspace Marketplace and open it in any Google Sheet.
- 2
Select your data source
Open the Supermetrics sidebar, choose your data source, and authorize your account with a quick sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your cells.
Report Templates for Amazon Ads in Google Sheets
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Amazon Campaign Report
Track ACoS, ROAS, spend, and sales by campaign and ad format across SP, SB, and SD.
Product Performance Report
ASIN-level advertising performance with conversion rates and new-to-brand metrics.
What Amazon Ads Data Can You Pull into Google Sheets?
Supermetrics gives Google Sheets access to your full Amazon Ads reporting data — metrics and dimensions you already know from the Amazon Ads interface.
Key Metrics
- Impressions
- Clicks
- Spend
- Sales
- ACoS
- ROAS
- CPC
- CTR
- Orders
- Units sold
- Conversion rate
- TACoS
- New-to-brand orders
- New-to-brand sales
- DPV (detail page views)
Key Dimensions
- Campaign name
- Ad group name
- Keyword
- Search term
- Match type
- ASIN
- Product title
- Ad format (SP/SB/SD)
- Targeting type
- Placement
- Portfolio name
- Bidding strategy
Resources & Guides
How to create a Google Sheets marketing dashboard
Data blending in Google Sheets
Set up auto updates and email notifications
PPC reporting: extract insights from paid campaigns
Browse all Google Sheets templates
Gravital: 100% reporting automation
Why Supermetrics for Google Sheets?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Sheets — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Amazon Ads alongside 170+ other platforms in the same Sheets workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Google Sheets report templates for Amazon Ads. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Amazon Ads reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Install the Supermetrics add-on from Google Workspace Marketplace, open it in any Google Sheet, select Amazon Ads as your data source, choose your metrics and dimensions, and click "Get data." Your data appears directly in the spreadsheet — no exports or CSV files needed.
- Yes. Supermetrics uses OAuth authentication for Amazon Ads — your credentials are never stored in the spreadsheet. Data transfers are encrypted, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Only users with access to the Google Sheet can see the data.
- Absolutely. Supermetrics connects 170+ data sources to Google Sheets. You can pull Amazon Ads data into one tab and Google Ads data into another, then use standard Sheets formulas to blend and compare across sources.
- You can access all standard Amazon Ads reporting metrics through Supermetrics, including Impressions, Clicks, Spend, Sales, ACoS, and more. Both metrics and dimensions are available for flexible report building.
- Yes. Supermetrics lets you schedule automatic refreshes — hourly, daily, weekly, or monthly. Your Amazon Ads data stays current without any manual work. You can also set up email delivery to automatically send refreshed reports to stakeholders.
- Yes. Supermetrics supports Amazon Sponsored Products, Sponsored Brands, and Sponsored Display. You can analyze all ad formats in the same spreadsheet.
- Yes. New-to-brand orders and sales are available as metrics, so you can measure whether your ads are acquiring new customers or recapturing existing demand.
Also Connect to Google Sheets
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