Supermetrics for BigQuery
Connect AdRoll to BigQuery — Retargeting & Prospecting at Warehouse Scale
Warehouse your AdRoll retargeting and prospecting campaigns in BigQuery. Analyze cross-device performance, attribution windows, and creative ROI with SQL.
Why Connect AdRoll to BigQuery?
Warehouse your AdRoll data in BigQuery for unlimited historical analysis and cross-source SQL.
View-through vs click-through
Compare view-through and click-through conversions by campaign and audience to quantify display lift.
Cross-retargeter comparison
JOIN AdRoll with Criteo, RTB House, or Facebook retargeting for unified retargeting ROI analysis.
Audience ROI analysis
Analyze CPA and ROI by audience segment to optimize retargeting list allocation.
How to Connect AdRoll to BigQuery
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select your data source and BigQuery as your destination.
- 2
Authorize and configure
Connect your data source account, choose your BigQuery project and dataset, and select the data you want to transfer.
- 3
Set schedule and start transfer
Choose your refresh frequency (hourly, daily, or weekly) and click Start. Your data begins flowing into BigQuery automatically.
AdRoll Data Schema in BigQuery
Supermetrics creates and maintains clean, typed tables automatically. Here's what your AdRoll data looks like in BigQuery.
Data Freshness & Scheduling
AdRoll data typically available within 6-12 hours. Daily transfers recommended.
What AdRoll Data Can You Pull into BigQuery?
Supermetrics gives BigQuery access to your full AdRoll reporting data — metrics and dimensions you already know from the AdRoll interface.
Key Metrics
- Impressions
- Clicks
- Cost
- CTR
- CPC
- CPM
- Conversions
- Conversion rate
- Click-through conversions
- View-through conversions
- Revenue
- CPA
- ROI
Key Dimensions
- Advertiser
- Campaign
- Campaign type
- Adgroup
- Ad
- Ad type
- Device
- Country
- Placement
- Audience
Resources & Guides
Why Supermetrics for BigQuery?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in BigQuery — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Managed Schema
Supermetrics creates and maintains your AdRoll tables automatically. Schema changes from the source API are handled for you — no broken pipelines, no manual migrations.
Your Data, Your Infrastructure
Supermetrics moves data directly to your destination — nothing is stored on our servers. SOC 2 Type II certified, GDPR and CCPA compliant. Your data stays in infrastructure you control, simplifying privacy and compliance reviews.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much AdRoll data as you need without worrying about cost spikes.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect AdRoll to BigQuery with Supermetrics?
Log into the Supermetrics Hub, create a new data transfer, select AdRoll as the source and BigQuery as the destination. Authorize your AdRoll account, choose your BigQuery project and dataset, pick the fields you want, set a schedule, and start the transfer. No code or SQL knowledge required — Supermetrics creates and manages the tables automatically.
Is my AdRoll data secure when transferring to BigQuery?
Supermetrics is SOC 2 Type II certified and fully GDPR compliant. All AdRoll credentials are encrypted at rest and in transit. Data flows directly from the AdRoll API to your own BigQuery project — Supermetrics does not store your marketing data on its servers. Your BigQuery IAM policies control who can access the tables.
Can I combine AdRoll data with other sources in BigQuery?
That is one of the biggest advantages of warehousing your data. Once AdRoll lands in BigQuery, you can JOIN it with any other table — GA4 sessions, CRM deals, revenue data, other ad platforms — using standard SQL. Supermetrics supports 170+ data sources, and they all land in the same BigQuery project for easy cross-source analysis.
What AdRoll metrics and dimensions are available in BigQuery?
All standard AdRoll reporting fields are available, including Impressions, Clicks, Cost, CTR, CPC, CPM, and many more. You select exactly which metrics and dimensions to transfer during setup, and you can add or remove fields at any time without losing historical data.
How fresh is AdRoll data in BigQuery?
Data freshness depends on your transfer schedule. You can run transfers hourly, daily, or weekly. Most users schedule daily transfers so yesterday's complete data is ready each morning. Supermetrics uses incremental loading — only new and updated records are transferred — so even large accounts refresh quickly.
Does it separate view-through and click-through conversions?
Yes. Both conversion types are available as separate metrics for attribution analysis.
Can I analyze by audience segment?
Yes. Audience is available as a dimension for segment-level performance comparison.
Also Connect to BigQuery
Ready to Connect AdRoll to BigQuery?
Join 200,000+ companies that use Supermetrics to connect their marketing data. Set up in under two minutes.