Supermetrics for BigQuery
Connect Adobe Analytics to BigQuery — Enterprise Web Analytics at Warehouse Scale
Warehouse your Adobe Analytics data in BigQuery for cross-source analysis, custom attribution modeling, and SQL-powered reporting without Workspace limitations.
Why Connect Adobe Analytics to BigQuery?
Warehouse your Adobe Analytics data in BigQuery for unlimited historical analysis and cross-source SQL.
Break free from Workspace limits
Query unlimited date ranges and row counts with SQL instead of being constrained by Adobe Workspace.
Cross-analytics comparison
Compare Adobe Analytics data with GA4 in BigQuery for measurement validation and migration planning.
Custom attribution modeling
Build SQL-based attribution models using Adobe Analytics data combined with ad spend and CRM data.
How to Connect Adobe Analytics to BigQuery
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select your data source and BigQuery as your destination.
- 2
Authorize and configure
Connect your data source account, choose your BigQuery project and dataset, and select the data you want to transfer.
- 3
Set schedule and start transfer
Choose your refresh frequency (hourly, daily, or weekly) and click Start. Your data begins flowing into BigQuery automatically.
Adobe Analytics Data Schema in BigQuery
Supermetrics creates and maintains clean, typed tables automatically. Here's what your Adobe Analytics data looks like in BigQuery.
Data Freshness & Scheduling
Adobe Analytics data typically available within 12-24 hours. Daily transfers recommended.
What Adobe Analytics Data Can You Pull into BigQuery?
Supermetrics gives BigQuery access to your full Adobe Analytics reporting data — metrics and dimensions you already know from the Adobe Analytics interface.
Key Metrics
- Page views
- Visits
- Unique visitors
- Bounce rate
- Time spent per visit
- Revenue
- Orders
- Units
- Conversion rate
- Cart additions
- Entries
- Exits
Key Dimensions
- Page
- Site section
- Marketing channel
- Referrer type
- Browser
- Operating system
- Geo country
- Geo city
- Device type
- Entry page
Resources & Guides
Why Supermetrics for BigQuery?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in BigQuery — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Incremental Loading
Only new and updated Adobe Analytics records are transferred on each run — efficient, cost-effective, and fast. Full historical backfill available on demand.
Your Data, Your Infrastructure
Supermetrics moves data directly to your destination — nothing is stored on our servers. SOC 2 Type II certified, GDPR and CCPA compliant. Your data stays in infrastructure you control, simplifying privacy and compliance reviews.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much Adobe Analytics data as you need without worrying about cost spikes.
Unsampled Data
Get your complete Adobe Analytics dataset without sampling. Every session, every keyword, every page — full-fidelity data for accurate analysis.
Frequently Asked Questions
How do I connect Adobe Analytics to BigQuery with Supermetrics?
Log into the Supermetrics Hub, create a new data transfer, select Adobe Analytics as the source and BigQuery as the destination. Authorize your Adobe Analytics account, choose your BigQuery project and dataset, pick the fields you want, set a schedule, and start the transfer. No code or SQL knowledge required — Supermetrics creates and manages the tables automatically.
Is my Adobe Analytics data secure when transferring to BigQuery?
Supermetrics is SOC 2 Type II certified and fully GDPR compliant. All Adobe Analytics credentials are encrypted at rest and in transit. Data flows directly from the Adobe Analytics API to your own BigQuery project — Supermetrics does not store your marketing data on its servers. Your BigQuery IAM policies control who can access the tables.
Can I combine Adobe Analytics data with other sources in BigQuery?
That is one of the biggest advantages of warehousing your data. Once Adobe Analytics lands in BigQuery, you can JOIN it with any other table — GA4 sessions, CRM deals, revenue data, other ad platforms — using standard SQL. Supermetrics supports 170+ data sources, and they all land in the same BigQuery project for easy cross-source analysis.
What Adobe Analytics metrics and dimensions are available in BigQuery?
All standard Adobe Analytics reporting fields are available, including Page views, Visits, Unique visitors, Bounce rate, Time spent per visit, Revenue, and many more. You select exactly which metrics and dimensions to transfer during setup, and you can add or remove fields at any time without losing historical data.
How fresh is Adobe Analytics data in BigQuery?
Data freshness depends on your transfer schedule. You can run transfers hourly, daily, or weekly. Most users schedule daily transfers so yesterday's complete data is ready each morning. Supermetrics uses incremental loading — only new and updated records are transferred — so even large accounts refresh quickly.
Which Adobe Analytics report suites are supported?
All report suites accessible through the Adobe Analytics API are available for BigQuery warehousing.
Can I use eVars and custom events?
Yes. Custom eVars, props, and events from your Adobe Analytics implementation are available as fields.
Also Connect to BigQuery
Ready to Connect Adobe Analytics to BigQuery?
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