How To Avoid Google Analytics Sampling in Data Studio

GOOGLE ANALYTICS SAMPLING · 8-MINUTE READ · By Paul Koks on September 11 2017. In my experience, sampling is one of the top frustations many marketers and data analysts have to deal with. Google Analytics is a great tool, but unreliable data is something you want to...

Dynamic Search Ads: Improve Your AdWords Strategy

DYNAMIC SEARCH ADS · 8-MINUTE READ · By Tina Arnoldi on August 28 2017. Do you enjoy doing keyword research? Probably not. It is one of the more tedious steps with Google AdWords campaigns. Depending on how many people are involved, it can be a lengthy process if you...

Which PPC Metrics are the Most Important?

PPC ANALYTICS · 6-MINUTE READ · By Sherice Jacob on August 22 2017. Being able to understand and make informed decisions based on PPC analytics is vital to getting the highest return on investment from your ad spend. But are some analytics more important than others?...