Jan 25, 2019 | Blog, Marketing Tips
6-MINUTE READ · By Tina Arnoldi The holidays are over, but the data from your 2018 holiday campaigns are useful year round, especially when planning for the 2019 holiday season. And although Christmas is the big shopping season for retailers, there are other holidays...
Jan 18, 2019 | Blog, Marketing Tips
6-MINUTE READ · By Tina Arnoldi Before diving into this post on the last two letters for the AIDA model (Desire and Action), review the previous one that covered Awareness and Interest. Once people know who you are and are interested, it is time to move them further...
Jan 15, 2019 | Blog, Product Updates
9-MINUTE READ · By Supermetrics Today we are thrilled to announce our new product – Supermetrics for Excel. Following the success of our famous Google Sheets add-on, with 300 000+ users to date, we have developed a tool which helps marketers create insightful...
Jan 7, 2019 | Blog, Product Updates
7-MINUTE READ · By Supermetrics We are very excited to announce that Supermetrics and Quora have joined forces to launch a Quora Ads connector! With this new integration, you can easily pull your Quora Ads data into Google Sheets, Google Data Studio, Excel and various...
Dec 18, 2018 | Blog, Product Updates
10-MINUTE READ · By Supermetrics Instagram. The social network which has taken the internet by storm has recently surpassed the 1 billion users mark. This platform offers numerous opportunities not only for individual users but for businesses as well. To take...
Dec 11, 2018 | Blog, Marketing Tips
6-MINUTE READ · By Tina Arnoldi Elias St. Elmo Lewis, an advertising pioneer in the late 1800s, is known for the AIDA model, commonly used today in marketing to represent the stages of the consumer journey – awareness, interest, desire and action, each of which...
