Marketing Analytics
Why traditional B2B marketing attribution is broken and what you can do about it
Tell me B2B marketing attribution reporting is broken without actually telling me B2B marketing attribution reporting is broken… This is one of many quote requests where the message that came across Session Media didn’t align with the attribution source concluded by either Google Analytics or HubSpot. And it’s not just me—I’ve spoken to many marketers
- Marketing measurement
- Marketing Analytics
