Supermetrics Blog

10-MINUTE READ · By Simon Pilkington Instagram Stories are by far one of Instagram’s most popular features. And even with 500+ million views daily, Stories still has plenty of room to grow. In fact, 48% of marketers believe that Stories will become increasingly important for businesses in 2019 and beyond. The rapid growth of Stories signals ...

There is no reason why dashboard developers should not want to create a report that looks pleasing, and more importantly, is easy to use. A visual display of data is after all a complex item to digest by the reader. Creating a dashboard in Data Studio that considers user experience (UX) will make it easier ...

10-MINUTE READ · By Tina Arnoldi Digital marketers have toolkits to help with both the strategic and tactical parts of their roles. In an earlier post, I talked about marketing reporting best practices to show the progress of your campaigns to both managers and clients. This time I want to cover 17 marketing reporting tools ...

Are you looking to create engaging, effective, and insightful marketing reports in Excel? Well, look no more… Supermetrics for Excel is an intuitive, fast and convenient tool which brings your data from all the major marketing platforms, like Facebook, Google Ads, Google Analytics, Instagram and more, into Excel in just a few clicks. ...

Marketing reporting is a vehicle for improving marketing performance. By regularly reviewing progress marketers can identify what is working, what isn’t working, and what actions you can take to optimize and improve performance. Ultimately, this will enable you to prove the value of your work, which is exactly why we do marketing reporting. But developing ...

8-MINUTE READ · By Dino Mahi Spreadsheets have long been the staple for marketing data analysis. However, the ever-evolving needs of customer and marketing data analysis are compelling an increasing number of marketers to explore more specialized tools. Spreadsheets work great in that once-raw data has been captured, they can be used to quickly build ...

12-MINUTE READ · By Zhao Hanbo Today we’re very pleased to announce Supermetrics for BigQuery, the first ever native BigQuery Data Transfer Service app for non-Google marketing platforms such as Facebook, Instagram, Linkedin, Twitter, and Bing. After Google’s announcement at the Cloud Next conference, Supermetrics for BigQuery is now available. It’s by far the simplest ...

We’re big fans of marketing reporting templates here at Supermetrics: they’re easy to use, you immediately get insights into your data, and you can easily come up with ideas for improving your paid campaigns, organic search performance, and social marketing efforts. ...