This month’s biggest update is our upcoming Campaign Management launch. From November 10, you'll be able to manage your live campaigns from Claude, ChatGPT or your favorite AI tool. Investigate performance, add new variations, or reallocate budget, all from the AI chat.
Also this month: slide decks connected to fresh data, Black Friday benchmarks to help you plan your spend, and a chance to see what marketers are building in Supermetrics Studio.
Key takeaways
- Make campaign changes from your AI chat. Campaign Management launches November 10, with actions across seven ad platforms, account-level write access, configurable approvals, and a change log.
- Stop explaining your setup in every conversation. Save your targets and account rules with Business Context. Campaign Monitoring flags issues on supported platforms so you know what needs attention.
- Give monthly slide prep to SuperAI. Turn a Studio board into a slide deck with numbers drawn from live queries, or bring an existing Google Slides or PowerPoint deck.
- Plan for Black Friday’s higher ad costs. Our retail playbook breaks down Meta advertising costs by sector. CPMs rose 22–57% during Black Friday week 2025 compared with September.
- See Campaign Management in practice on November 19. Join Premier Cru Solutions to explore its Claude workflows. On November 20, watch the Super Mondays hackathon finalists demonstrate their Studio apps.
- Put the new workflow to work. Our free campaign management guide explains how to get started while keeping control. The performance marketer’s prompt playbook adds 55 prompts for tasks from daily checks to budget decisions.
- Verdict: November closes the gap between discussing a campaign change and making it. You decide what should happen, and Supermetrics lets you apply approved changes from the same conversation.
Product update: Campaign Management lands on November 10
Campaign Management, launching November 10, lets you change budgets, pause ads and act on alerts across seven ad platforms from your AI chat.
The most frustrating thing about being a performance marketer? All the tabs.
You open your AI chat, then all your ad platforms. Next comes the strategy doc. Oh, and hang on, you’ve got to find the creative to accompany this new ad variation.
Before you know it, you’re drowning in tabs, stuck in a merry-go-round as you shift from one, to the other — no, wait, where was it — ah, here we go.
This isn’t fun. It’s not a good use of your time. And it’s hard to think clearly when you can’t even find the right tab for the task.
That’s why on November 10, we’re launching Campaign Management.
You’ll soon be able to manage your campaigns from within the same AI chat you already use day in, day out:
- Make campaign changes from your AI chat. Adjust budgets or pause ads across seven ad platforms (Google, Meta, Microsoft, TikTok, LinkedIn, Snapchat and ChatGPT Ads) without opening each ad manager.
- Work with fresh data in your AI chat. Let your assistant pull the latest available figures from your connected ad accounts, without downloading and uploading another report.
- Explain your setup once with Business Context. Save your targets and account rules so you don’t have to repeat them in every conversation.
- Get a heads-up when something needs attention. Receive alerts about spend changes, broken landing pages, and other campaign issues.
- Keep control of what goes live. Choose which accounts allow changes, set approval requirements, and see a record of what changed.
Also new this month: you can now manage Instagram from your AI assistant, including replying to comments and scheduling posts. And in Supermetrics Studio, SuperAI can now pull in any free public data source that needs no login, like weather, public holidays or stock prices, and put it on a board next to your marketing data. Here’s how it works.
For everything else, head to our new Product Updates page. November’s roundup includes connector changes that may affect your reports, including Facebook Ads Reach estimate field removals and LY Ads Display Ads field changes.
Read the full November product updates →
AI shortcut of the month: Turn a Supermetrics Studio dashboard into a slide deck
Turn a dashboard into a slide deck. If your monthly reporting routine includes rebuilding last month’s slides from your trusted dashboard, it’s time to try SuperAI, the AI assistant built into Supermetrics Studio. Ask it to turn your dashboard into a slide deck, with numbers drawn from live queries and short summaries based on your data.
Got a deck you like? Paste a Google Slides link or upload a PowerPoint. Studio rebuilds it with your layout, fonts, images and speaker notes, then SuperAI connects the numbers to live data.
Try it: open Supermetrics Studio → copy a board you present regularly → ask SuperAI to “convert this to a slide deck.”
Webinars
How Premier Cru cut a 14-hour search campaign build to 2 hours with Claude
See how Matthew Thompson, Founder and Head of Growth at Premier Cru Solutions, rebuilt his agency’s performance marketing workflows in Claude. His team cut a 14-hour search campaign build to 2 hours and saved 30%+ of their time across keyword research, optimizations, and client reporting.
Then Aleksander Cardwell, Director of Product Marketing at Supermetrics, shows how to go a step further: find what’s wrong in your campaigns and propose the fix from the same AI chat, across your ad platforms, with you approving every change.
Date & Time: Thu Nov 19 · 4 PM CET | 3 PM GMT | 10 AM ET
Where: Online
Speakers: Aleksander Cardwell, Supermetrics, and Matthew Thompson, Founder and Head of Growth at Premier Cru Solutions, an agency for wine and DTC brands.
Super Mondays hackathon: watch the live final
36 teams from 22 countries are building the app they wish they had every Monday morning, with no code, in Supermetrics Studio. On November 20, the finalists present what they built, and the winning app becomes a Studio template, credited to the team that made it.
Registration is closed, but you can watch the final live and see what’s possible when you give marketers a blank board.
Date & Time: Fri, Nov 20 · [12.00pm] GMT
Where: Online
Events
Ask, Build, Act: Your AI First Marketing Analyst at The MarTech Summit London
Mitesh Lakhani, Strategic Solutions Engineer at Supermetrics, hosts a one-hour breakout roundtable for marketing leaders on how AI can work directly with campaign data, and where it should and should not take action. In a small group, you’ll see how teams are putting AI to work on real campaign data and build your own working dashboard.
Date & Time: Tue, Nov 10 · 9:20-10:20 AM GMT
Where: Commercial Room 4, Convene 155 Bishopsgate, London
MeasureCamp Zurich
We’re a Silver sponsor of MeasureCamp Zurich, the free, attendee-driven analytics unconference where the people in the room set the schedule. Tickets are sold out, but you can join the waiting list, and you can find the Supermetrics team there.
Date & Time: Sat, Nov 21 · from 9:00 AM
Where: Migros Genossenschafts-Bund, Limmatstrasse 152, Zürich
Free guides and playbooks
Know what Black Friday will cost before it costs you
Consumers pay cut prices on Black Friday. But if you’re a brand buying ad space, expect to pay top dollar.
Supermetrics analyzed $675 million in Meta ad spend from 5,000+ retailers to see what Black Friday 2025 really cost, and what 2026 is likely to cost.
The pattern is clear: CPMs rose 22-57% in Black Friday week compared with September, and the lowest-cost half of advertisers started on Oct 6, five weeks before the rest, paying a €0.09 median CPC against €0.52.
Inside the playbook you’ll find:
- The week-by-week cost curve for your sector
- Why you should reserve budget for Cyber Monday
- How to track your own numbers live in Claude or ChatGPT with Supermetrics
👉 Read the Black Friday playbook for retailers →
Agentic campaign management: How to give an agent enough freedom to be useful while keeping control of your campaigns
With Campaign Management going live on November 10, this is a good time to get up to speed. Our free guide shows you how to put AI agents to work while staying in control of your campaigns.
You’ll learn:
- What makes a campaign workflow agentic
- Why use agents to help manage your campaigns
- The 3 ways to access campaign management agents
- Your campaign agent readiness checklist
- How to test your first campaign agent
The comprehensive prompt playbook for performance marketers
Our free guide provides 55 expert-level prompts built for performance marketers, covering the full workflow, from daily checks and CPA diagnosis to budget decisions and stakeholder updates.
What you’ll learn:
- How to keep answers grounded in your own data
- Must-know checks to avoid costly misreads
- How to get clear outputs for your next decision
Works with Supermetrics for Claude and Supermetrics for ChatGPT.
Success story
How one agency rebuilt six Google Search campaigns in two hours, not 14
Premier Cru used to spend around 14 hours to rebuild six Google Search campaigns. With Supermetrics, they did this from a single chat in two hours.
"The big question with AI has always been whether it's really saving you time. This is really saving us time." – Matthew Thompson, Founder and Head of Growth, Premier Cru Solutions
They’re not alone. Since June 2026, more than 23,000 teams have made over 570,000 campaign changes with Supermetrics, and on November 10, AI Campaign Management brings it all together.
Top blog posts from November
What is AI ad management and how does it work? (2026)
Ahead of the upcoming AI Campaign Management launch, discover what AI ad management is, how it works, and why it’s the new workflow for top performance marketers. Read our guide to AI ad management.
How AI agents are changing marketing reporting and attribution (2026)
Managing campaigns is just the first step. Once you’ve got the results, you then need to report on them, and figure out which campaigns actually drove new leads. Read our blog exploring how AI agents are changing marketing reporting and attribution.
Will AI replace marketing data analysts: what changes in 2026
AI can pull figures and crunch numbers, but does that mean it will replace data analysts? Not exactly. This blog examines what AI can take over, which roles face the most pressure, and how analysts can stay valuable. Read the blog to learn more about whether AI will replace marketing data analysts.
