Product update
Supermetrics is kicking off summer with a packed set of June releases.
The ChatGPT Ads connector, now in Early Access, lets marketers measure performance on the newest major ad platform and manage campaigns directly from any AI assistant. Dashboards gain three new widget types (text, pie chart, and stacked area chart), HubSpot Content Analytics arrives in Early Access for web and content performance reporting, and Custom Fields and Data Blending are now fully available via the Public API for programmatic pipeline management.
Read the full June Product Blog update →
AI & Marketing
AI isn't just changing how we analyze data — it's reshaping the entire marketing workflow. This month, we published three practical guides to help you get more from the tools you're already using.
How to create a performance report in Claude
No more tab-switching and manual exports. With Supermetrics connected to Claude, you can pull live campaign data, surface insights, and generate a slide-ready report — all in a single conversation.
How to manage ChatGPT Ads in Supermetrics
OpenAI opened ChatGPT Ads to self-serve advertisers in June 2026 — and Supermetrics is among the first platforms to connect to it. Pull impressions, clicks, spend, CTR, CPC, and CPM data alongside your other channels, and manage campaigns directly from your AI chat of choice.
The 31 best AI tools for marketing to optimize your growth and prove ROI according to the Supermetrics 2026 Marketing Data Report, 80% of marketers feel pressure to adopt AI — but only 6% have actually embedded it into their daily workflows. If you're figuring out where to start (or what to add next), this guide breaks down the 31 best AI marketing tools across six categories: intelligence, content, email, media, paid media, and SEO. With pricing, key features, and a clear methodology for choosing what fits your stack.
How to analyze marketing data with Claude
A deep dive into how Supermetrics connects your Google Ads, Meta, LinkedIn, and GA4 data directly to Claude via MCP — so you're always working from live, accurate numbers. Learn how to write prompts that return useful outputs and when to use Claude versus a BI tool.
Watch on demand
How Layer cut a 10-hour reporting task to 20 minutes
Manual reporting is one of the biggest time drains in agency work. Layer, a Norwegian digital agency, fixed that by connecting Supermetrics to Claude — and the results speak for themselves.
In this fireside chat, Owen Badham, Product Marketing Manager sits down with Morten Kleven, AI & Automation Lead, Layer to walk through how they rebuilt their reporting workflow and use the same setup to optimize live campaigns. Both use cases are demo'd live, so you can see exactly how it works.
Events
Watch the replay: Data Science Connect Plug & Play - Live AI Workflows in Action
During this recent virtual demo experience, Supermetrics’ Founder, Board Chairman & Co-CEO Mikael Thuneberg and Evan Kaeding, Global Director of Solutions Engineering, showcased the latest and greatest Supermetrics has to offer when it comes to AI. See these game-changing offerings for yourself!
Supermetrics at NRF 2026: Retail's Big Show Asia Pacific
From 2 to 4 June, Supermetrics joined thousands of retail leaders at NRF 2026: Retail's Big Show Asia Pacific, held at Marina Bay Sands in Singapore. The event brought together over 11,000 professionals from 80 countries under the theme "The Next Now" — making it the region's premier gathering for retail innovation.
Supermetrics was present at Booth 1112 across all three days, where the team hosted live platform demos and one-on-one conversations with CMOs, ecommerce leaders, and CDOs navigating the challenge of turning fragmented marketing data into AI-ready business growth. The booth also featured an Expo Tour showcase on creating seamless customer journeys — demonstrating how connected data enables personalized experiences across every touchpoint.be
The highlight of the event was a fireside chat on Stage 3 on 2 June, featuring Alon Levin, VP of Product Innovation at Supermetrics, and Theerawat Saendawibadhana, EVP of Max Me. The session explored what AI-readiness truly looks like in practice for APAC retailers — the hurdles, the wins, and how unifying marketing and commerce data unlocks faster decisions and smarter budget planning. Max Me’s own journey was a standout example: by consolidating over 10 terabytes of daily raw data with Supermetrics, they achieved hyper-personalized customer journeys and a 25% campaign conversion rate within just three months. Read the full story →
NRF APAC 2026 was a strong signal that data unification is no longer a "nice to have" for retailers across the region — it's the foundation for everything AI promises to deliver.
Supermetrics at Google Cloud Summit Nordics 2026
We sent a team to Google's flagship Nordic event at Avicii Arena in Stockholm on June 3rd and the conversation on the ground was telling.
The headline from the keynote: the AI narrative has moved on. Individual agents are table stakes. The big theme at this year's summit was agent-to-agent collaboration, how multiple AI agents communicate, coordinate, and make decisions together at enterprise scale.
For businesses, that shifts the challenge from "can we use AI?" to something more fundamental: how do you govern a network of agents? How do they signal decisions to each other? How do you manage outcomes that are probabilistic rather than deterministic? Google's message was clear in that enterprises will need standards and infrastructure to orchestrate all of this, not just individual tools.
A standout demo brought this to life in retail: AI systems analyzing shifting conditions and reacting in real time, adjusting personalization, creative, and channel strategy on the fly, across markets.
For marketers, this is the direction of travel. The question is no longer whether AI will change how we work, it's whether the systems we build today are ready to coordinate at scale tomorrow.
Supermetrics at Google Cloud Summit, Sydney 25 June
Supermetrics is coming back to the Google Cloud Summit Sydney as a silver sponsor, we will have a booth to showcase how Supermetrics works with Gemini Enterprise to achieve the agentic AI promise for the marketing function. We will demonstrate our platform's agentic AI capabilities for real-time insights with natural querying, workspace integration, data connectivity and cross channel analysis. Google Cloud Summit Sydney - Watch now.
Success story
How a lean team turned 10TB+ of data into 25% conversion rates
Max Me is the digital unit of PTG Energy Group, one of Thailand's largest energy companies, operating a wide ecosystem of petrol stations, supermarkets, coffee shops, and restaurants. The group was sitting on 10+ terabytes of customer data per day — and none of it was being used. With three months to prove ROI to the board, a two-person team needed to go from raw data to personalized campaigns, fast.
They chose Supermetrics after stress-testing every platform with their full dataset. Only one handled the volume.
The result: a card-to-app campaign that converted 25% of cardholders — still running today. The team now runs nano-segmentation campaigns targeting as few as 20,000 customers out of a 25-million base, with behavior-based targeting across online and offline touchpoints.
eBook
If you're a marketer at a B2C brand, you know that securing a budget is harder than spending it. So when your CFO signs off, every dollar needs to work.
This eBook explains four common ways that marketers waste their ad budget and teaches you how to eliminate them, once and for all. Better yet, it describes how to do this by putting your existing customer data to work, without overhauling your entire tech stack or launching a lengthy implementation project.
