How to manage ChatGPT Ads in Supermetrics (2026 guide)

Now, you can connect your ChatGPT campaign data, analyze it, and report on it, all from within the Supermetrics interface.

OpenAI recently expanded access to its self-serve ChatGPT Ad platform, allowing organizations to place campaigns within high-intent AI conversation. As of June 2026, Supermetrics is among the first marketing intelligence platforms to integrate directly with ChatGPT Ads.

Supermetrics reports ChatGPT Ads alongside Google Ads, Meta and LinkedIn. Access real-time performance data to compare how your ChatGPT campaigns are performing versus your other channels. Learn and adjust on the fly, based on your latest results.

Having led the technical development of this integration, I’m really excited to officially roll it out to all of our customers. It’s a shame that conversion data isn’t yet available due to the limitations of the OpenAI API, but that’s hopefully something which they will launch soon. In the meantime, you can still dig into data like your impressions, clicks, spend, and everything else you need to know to optimize your campaigns.

We hope you find it useful!

Key takeaways

What ChatGPT ads data can you report on in Supermetrics?

In Supermetrics, you can report on ChatGPT Ads impressions, clicks, spend, CTR, CPC, and CPM across the full campaign hierarchy: ad account, campaign, ad group, and individual ad.

Metrics: Impressions, clicks, spend, CTR, CPC, and CPM.

Creative fields: Ad title, ad copy, destination URL, and review status.

Not available at launch: Conversion data, ROAS, audience and targeting fields, and daily budgets (only lifetime budgets are exposed). These are limits in the OpenAI API rather than Supermetrics, and will likely expand as the platform matures.

The data is near real-time, with hourly granularity. Recent activity refreshes every hour, and older data uses longer cache windows. You can monitor live campaigns through the day and still pull historical performance for reporting.

How to analyze ChatGPT Ads data in Supermetrics

To start analyzing ChatGPT Ads data in Supermetrics, you need to apply for ChatGPT Ads access, add the ChatGPT Ads connector in your Supermetrics account, and then begin using your ChatGPT Ads account.

Here’s how each of those steps work.

Step 1: Apply for ChatGPT Ads access

Apply for access directly from your OpenAI account.

Note: The approval process currently takes a few days.

Step 2: Add the ChatGPT Ads connector in your Supermetrics account

Add the ChatGPT Ads connector in your Supermetrics account and authenticate your OpenAI account. The full steps are in the connection guide.

Step 3: Begin using your ChatGPT Ads account

Your ChatGPT Ads data will start to flow into Supermetrics. Analyze it within the platform using Data Explorer, or export it to your other tools, such as Google Sheets, Snowflake, or n8n.

How to manage ChatGPT Ads from an AI chat

Connecting your ChatGPT ads data to Supermetrics lets you analyze it within the platform.

But what if we told you there was an even easier way to manage your marketing?

Thanks to our new AI Chats feature, you can now run your entire marketing workflow from within your favorite AI tool: Claude, Copilot, ChatGPT, or Gemini Enterprise.

Connect your data sources to create your very own marketing command center. For example, you can:

• Analyze performance data: “Which of my ad campaigns (across all channels) has the highest CTR?”
• Generate creatives: “Give me 10 potential headlines for a new campaign on ChatGPT, promoting X product.”
• Create dashboards: “Build me a dashboard comparing performance across all my advertising channels over the past month.”
• Manage campaigns: “Launch my new ChatGPT ad campaign that we just created, and pause my current campaign on Meta Ads.”

Now, you don’t even have to open up Supermetrics to benefit from its features. Just prompt your AI tool of choice and manage your entire marketing workflow within the chat interface.

How to set this up

You’ll find buttons to connect to all common AI chat tools in the Supermetrics Hub.

Alternatively, you can just search for Supermetrics in the Claude Connector store or ChatGPT App store — the connectors will walk you through the account setup process.

Why analyze ChatGPT Ads in Supermetrics?

With ChatGPT Ads, you can target your audience on one of the world’s most popular tools. And with Supermetrics, you can analyze how these ads perform in real time, helping you compare ChatGPT Ads against your other channels and master this new advertising channel.

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