Facebook Page reporting template for Looker Studio

Get an overview of your Facebook Page's overall performance and audience demographics by using this reporting template for Looker Studio (formerly Data Studio). Understand the engagement funnel, the actions your followers take broken down by geographical and demographical categories, as well as how they engage with your different content types.

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Note that this will start a 14-day free trial of Supermetrics for Looker Studio.

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Data sources:Facebook Insights
Use cases:
Social media

Holistic growth overview

Detailed analysis of content performance

Better audience insights

How to use the template

To get started, make sure that you've got access to your Facebook Page and that you're logged in to Looker Studio.

  1. Click ‘Get the template’.
  2. Authenticate your account by clicking ‘Authorize’.
  3. Select a team that has access to the account you want to connect.
  4. Select the Businesses and Pages you want to include in your reporting.
  5. The blue check mark next to 'allow "Select pages" to be modified in reports' and ‘Use report template for new reports’ must be selected. Other parameters are optional.
  6. Once you're happy, click ‘Connect’ in the top-right and then ‘Allow’.
  7. The next page will display all available dimensions and metrics.
  8. Click 'Create report'. After this, the template will fetch all your data in the report, ready for you to derive insights!
Get the template

Questions you can answer with this template

Page performance

  • How has your Facebook Page's number of followers grown compared to the same time last year?
  • How has your page's reach been developing over time?
  • What is your page's total number of impressions, likes, and clicks?
  • How are people engaging with your page?
  • Is the page getting positive reviews from the audience?
  • What is your page's unfollow rate?

Audience demographics

  • What is the most engaged age group your page has?
  • Where do your followers come from?
  • How do different genders react to your page?
  • In which regions is your page most popular?
  • Which are your strategic regions to target?

Post analytics

  • What content type should you prioritize in your strategy?
  • What are the most popular actions your audience takes on your posts?
  • Which types of reactions do your posts have?

Get started with the Facebook Page template

Try our free template to see your performance across channels with a 14-day free trial. No credit card required.

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