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How to use Supermetrics for performance marketing
Build cross-channel dashboards
Use Supermetrics to create interactive performance marketing dashboards in Google Data Studio. Simply connect all the data sources you want to track, including Facebook, Google, LinkedIn, Taboola, and many more. Once you're happy with the dashboard you've built, your cross-channel data will automatically flow into a single view.
Automate your budget pacing and ad spend tracking
Life's too short for manually keeping track of your ad spend. Use Supermetrics for Google Sheets or Excel to automate your budget pacing reports. Set up automatic refreshes and rule-based email alerts to get notified every time your campaigns are underspending or overspending.
Create a single source of truth in a data warehouse
If your spreadsheets are constantly running out of space or you want to build predictive models on top of historical data, it might be time to centralize your data in a warehouse like BigQuery or Snowflake. This allows you to quickly crunch cross-channel data and create complex multi-touch attribution models. And the best part? Your dashboards will load in seconds with data flowing in from your warehouse.
See what our customers say
"We chose Supermetrics for Google Sheets because it’s a great tool that’s easy for anyone to use. Whatever you want to do in a spreadsheet, you can do with Supermetrics. Just add any formulas and run any queries that you normally would, but without having to worry about getting the right data into the spreadsheet first."
Alexandre Piron, Digital Media Specialist, Accenture Interactive
"The team at Nestlé needed to make sure the solution provider was aware of all the complexities and could provide exactly what we were looking for. Supermetrics turned out to be perfect for this task as a friendly, adaptable, and flexible company."
Lyndsay Weir, Global Data and Analytics Manager, Nestlé
"We found that since using Supermetrics, we’ve saved around 53% of reporting hours."
Maricarmen Vargas, Digital Account Manager, Gravital
"Supermetrics has changed not only the process for one client, but also our entire business and the way we’re able to surface information."
Sam Caesar, Search Account Manager, Sleeping Giant Media
Move your performance marketing data to any destination
Supermetrics helps you move your cross-channel data to your favorite reporting, storage, and data visualization platforms. This means you can keep analyzing data and building reports using the tools and software you already know and love.
Get started with our report and dasboard templates
If you don't want to reinvent the wheel, why not give our ready-made reporting templates a go?
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