Stop buying ads with a blindfold on
Use Supermetrics to stay on top of your ad spend, conversions, and ROAS across all your online ad channels. Connect ad data with on-site behavior and CRM data and get a full-funnel view of your performance.
Fueling insights for 200K+ companies in 120 countries
Why performance marketers choose Supermetrics?
Get a better view of your performance
Use Supermetrics to see all your relevant KPIs in one view. Connect data from multiple sources from each step of the funnel and understand how your performance marketing is really performing. At Supermetrics, we focus on connector quality, so you might even find more metrics and dimensions than what’s available in the native ad platforms.
No more manual reporting
With Supermetrics, you can automatically bring in data from 100+ sources to a destination of your choice — a spreadsheet, BI tool, or a data warehouse. Reduce time spent on reporting and instead focus on what matters, driving results.
Find opportunities for growth
With more time on your hands, you can run experiments and find new growth opportunities. Supermetrics makes it easy to compare marketing tactics or messages at different funnel steps or test new marketing channels without overloading yourself with reporting.
+15% of global online ad spend is reported through Supermetrics
Here’s how performance marketers are using Supermetrics to grow
Build cross-channel dashboards
Use Supermetrics for Looker Studio to create your own cross-channel dashboards with relevant KPIs, or use one of our ready-made templates. Connect to popular data sources like Facebook Ads, Google Ads, and TikTok Ads, and get your cross-channel data automatically into a single view.
Track budget and ad spend
Life’s too short for manually keeping track of your ad spend. Use Supermetrics for Google Sheets or Excel to automate your budget pacing reports. Set up automatic refreshes and rule-based email alerts to get notified every time your campaigns underspend or overspend.
Get control of your data
If your spreadsheets are constantly running out of space or you want to build predictive models on top of historical data, it might be time to centralize your data in a warehouse. This lets you quickly crunch cross-channel data and create complex multi-touch attribution models. And the best part? Your dashboards will load in seconds, with data flowing from your warehouse.
“The marketing team has to figure out how much money to spend and justify the need to the budget holders. And digital marketing is expensive. So using a tool like Supermetrics allows them to see what the campaigns are doing and better justify the costs.”
Jen Whorton
Senior Manager, Database and Data Management
Get started with our free report templates
Thousands of marketers trust our templates for best-practice reporting. You can get started with just a few clicks. Find all our templates in the template gallery.
Which destination is right for you?
For performance marketers, a data warehouse solution like Google BigQuery or our API solution together with Looker Studio or Google Sheets is a popular combination. This lets you centralize and prepare data before building custom reports to track performance.
Create one source of truth
Supermetrics integrates your data from 150+ platforms and makes it analysis-ready in your go-to reporting and analytics tools.
Want to see what Supermetrics can do for you?
Get full access to Supermetrics with a 14-day free trial.
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