Supermetrics for SFTP
Connect WooCommerce to SFTP — Universal File Delivery
Export your WooCommerce store data to any SFTP server as structured files. Archive orders, product performance, and revenue data.
Why Connect WooCommerce to SFTP?
Store your raw WooCommerce data in SFTP for custom pipelines and full data ownership.
- Archive every order and product metric on your SFTP server for permanent retention independent of WordPress.
- Join WooCommerce revenue with ad spend and email data on your SFTP server.
- Query product and order data with your tools without WordPress admin panels.
How to Connect WooCommerce to SFTP
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select WooCommerce as your source and SFTP as your destination.
- 2
Configure your SFTP server
Enter your SFTP hostname, port, username, and password or SSH key. Choose the remote directory and file format for your data deliveries.
- 3
Set schedule and start transfer
Choose your delivery frequency (hourly, daily, or weekly) and click Start. Your WooCommerce data begins arriving as structured files on your SFTP server.
WooCommerce Data Format in SFTP
Supermetrics delivers your WooCommerce data in clean, structured files ready for downstream processing.
Comma-separated values — universally compatible and easy to inspect.
Structured key-value format — ideal for order and product data.
What to Build with WooCommerce Data in SFTP
Once your WooCommerce data lands in SFTP, here's what becomes possible.
E-commerce profitability
Join WooCommerce revenue with ad spend data on your SFTP server to calculate true product profitability.
Multi-store analytics
Combine WooCommerce and Shopify data on your SFTP server for unified multi-store reporting.
What WooCommerce Data Can You Pull into SFTP?
Supermetrics gives SFTP access to your full WooCommerce reporting data — metrics and dimensions you already know from the WooCommerce interface.
Key Metrics
- Gross sales
- Net sales
- Total sales
- Orders
- Average order value
- Items sold
- Average items per order
- Returns
- Coupons
- Shipping
- Taxes
Key Dimensions
- Product name
- Order status
- Payment method title
- Billing country code
- SKU
- Order currency
- Product parent name
- Customer ID
Resources & Guides
7 Supermetrics use cases for ecommerce
Why Supermetrics for SFTP?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in SFTP — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Full Data Ownership
Your WooCommerce data lands in storage you control. No vendor lock-in, no proprietary formats — standard files you can process with any tool.
Enterprise-Grade Security
SOC 2 Type II certified. GDPR and CCPA compliant. OAuth authentication with encrypted credentials. Regional data hosting available. Your data is protected end-to-end.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much WooCommerce data as you need without worrying about cost spikes.
Every Order, Every Product
Pull your complete WooCommerce catalog — every order, product, variant, and customer segment. No row limits, no sampling, no date restrictions.
Frequently Asked Questions
- Log into the Supermetrics Hub, create a new data transfer, select WooCommerce as the source and SFTP as the destination. Enter your SFTP host, port, username, and password (or SSH key). Choose the remote directory, file format, and naming convention. Select your metrics and dimensions, set a schedule, and start the transfer. Supermetrics uploads structured files directly to your SFTP server on each scheduled run. Because SFTP is a standard protocol supported on every operating system — Linux, Windows, macOS, and any cloud VM — you can receive data on any server you already manage, with no proprietary agent or vendor SDK to install.
- SFTP (SSH File Transfer Protocol) encrypts both the authentication handshake and the entire data payload over an SSH tunnel, meaning your WooCommerce data is never exposed in plain text during transit. Combined with Supermetrics' SOC 2 Type II certification and GDPR compliance, your data is protected end-to-end. For hardened security, use SSH key authentication instead of passwords, restrict the SFTP user to a chroot jail directory, disable password login entirely, and configure your firewall to allow connections only from Supermetrics' published IP ranges. Unlike cloud-proprietary transfer methods, SSH encryption is an open standard with decades of security auditing behind it.
- Yes. You can set up multiple Supermetrics transfers delivering WooCommerce, Google Ads, LinkedIn Ads, and any other source to the same SFTP directory or organized into separate subdirectories on the same server. Because SFTP delivers plain files, your downstream workflow is entirely up to you: cron-scheduled shell scripts, Python or R pipelines, database LOAD DATA commands, or enterprise ETL tools can all pick up the files for unified processing. This file-based approach means zero vendor lock-in — if you ever change analytics platforms, your data is already in an open format. Supermetrics supports 170+ data sources, all deliverable to SFTP.
- All standard WooCommerce reporting metrics and dimensions are available, including Gross sales, Net sales, Total sales, Orders, Average order value, Items sold, and more. You select exactly which fields to include during setup. Data arrives as structured files (CSV or JSON) in the directory you specify, ready for processing by any tool that reads files — no API client libraries or cloud SDKs needed. This makes SFTP the most universal delivery method: whether your downstream system is a MySQL LOAD DATA INFILE, an on-premise SAS installation, a legacy ERP file import, or a custom Python script, the data just works.
- Transfers can run hourly, daily, weekly, or monthly. Daily delivery is the most common setup. Each run uploads fresh files to your SFTP server, and you can match the delivery cadence with a cron job on your side: for example, schedule Supermetrics to deliver at 6 AM and your import script to run at 6:30 AM, so fresh WooCommerce data is in your database before the team's morning standup. Because SFTP works with any server and any OS, you can run this workflow on a $5/month VPS or an enterprise data center — Supermetrics handles all the API complexity, and your server just receives clean, ready-to-process files.
- Yes. Order status, payment methods, and product-level data are all included in the export.
- Yes. Land both platforms in the same SFTP directory for unified e-commerce analytics.
Also Connect to SFTP
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