Supermetrics for BigQuery
Connect X (Twitter) Ads to BigQuery — Social Advertising at Warehouse Scale
Warehouse your X (Twitter) Ads data in BigQuery. Analyze engagement metrics, link clicks, and conversions with SQL. Join with LinkedIn and Meta data for cross-platform social ad comparisons.
Why Connect X (Twitter) Ads to BigQuery?
Warehouse your X Ads data in BigQuery for unlimited historical analysis and cross-source SQL.
Engagement analysis at scale
Analyze retweets, replies, link clicks, and follower growth across your entire campaign history.
Audience targeting optimization
Break down performance by audience segments, keywords, and interests to refine targeting over time.
Cross-platform social benchmarks
JOIN X Ads data with LinkedIn and Facebook Ads for unified social advertising analysis.
How to Connect X (Twitter) Ads to BigQuery
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select your data source and BigQuery as your destination.
- 2
Authorize and configure
Connect your data source account, choose your BigQuery project and dataset, and select the data you want to transfer.
- 3
Set schedule and start transfer
Choose your refresh frequency (hourly, daily, or weekly) and click Start. Your data begins flowing into BigQuery automatically.
X (Twitter) Ads Data Schema in BigQuery
Supermetrics creates and maintains clean, typed tables automatically. Here's what your X Ads data looks like in BigQuery.
Data Freshness & Scheduling
X Ads data typically available within 6-12 hours. Daily transfers recommended.
What X (Twitter) Ads Data Can You Pull into BigQuery?
Supermetrics gives BigQuery access to your full X Ads reporting data — metrics and dimensions you already know from the X Ads interface.
Key Metrics
- Impressions
- Engagements
- Spend
- Engagement rate
- Clicks
- CPC
- CPM
- Conversions
- CPA
- Link clicks
- Retweets
- Likes
- Replies
- Follows
- Video views
Key Dimensions
- Campaign name
- Ad group name
- Promoted tweet
- Campaign objective
- Placement
- Platform
- Age
- Gender
- Location
- Language
- Device
- Keyword
Resources & Guides
Why Supermetrics for BigQuery?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in BigQuery — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Managed Schema
Supermetrics creates and maintains your X (Twitter) Ads tables automatically. Schema changes from the source API are handled for you — no broken pipelines, no manual migrations.
Your Data, Your Infrastructure
Supermetrics moves data directly to your destination — nothing is stored on our servers. SOC 2 Type II certified, GDPR and CCPA compliant. Your data stays in infrastructure you control, simplifying privacy and compliance reviews.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much X (Twitter) Ads data as you need without worrying about cost spikes.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect X (Twitter) Ads to BigQuery with Supermetrics?
Log into the Supermetrics Hub, create a new data transfer, select X (Twitter) Ads as the source and BigQuery as the destination. Authorize your X (Twitter) Ads account, choose your BigQuery project and dataset, pick the fields you want, set a schedule, and start the transfer. No code or SQL knowledge required — Supermetrics creates and manages the tables automatically.
Is my X (Twitter) Ads data secure when transferring to BigQuery?
Supermetrics is SOC 2 Type II certified and fully GDPR compliant. All X (Twitter) Ads credentials are encrypted at rest and in transit. Data flows directly from the X (Twitter) Ads API to your own BigQuery project — Supermetrics does not store your marketing data on its servers. Your BigQuery IAM policies control who can access the tables.
Can I combine X (Twitter) Ads data with other sources in BigQuery?
That is one of the biggest advantages of warehousing your data. Once X (Twitter) Ads lands in BigQuery, you can JOIN it with any other table — GA4 sessions, CRM deals, revenue data, other ad platforms — using standard SQL. Supermetrics supports 170+ data sources, and they all land in the same BigQuery project for easy cross-source analysis.
What X (Twitter) Ads metrics and dimensions are available in BigQuery?
All standard X (Twitter) Ads reporting fields are available, including Impressions, Engagements, Spend, Engagement rate, Clicks, CPC, and many more. You select exactly which metrics and dimensions to transfer during setup, and you can add or remove fields at any time without losing historical data.
How fresh is X (Twitter) Ads data in BigQuery?
Data freshness depends on your transfer schedule. You can run transfers hourly, daily, or weekly. Most users schedule daily transfers so yesterday's complete data is ready each morning. Supermetrics uses incremental loading — only new and updated records are transferred — so even large accounts refresh quickly.
Does it use the current X API?
Yes. Supermetrics stays up to date with the X Ads API (formerly Twitter Ads API).
Can I track website conversions?
Yes. Conversion data from the X Pixel (formerly Twitter Website Tag) is available.
Also Connect to BigQuery
Ready to Connect X (Twitter) Ads to BigQuery?
Join 200,000+ companies that use Supermetrics to connect their marketing data. Set up in under two minutes.