Supermetrics for Databricks
Connect Outbrain Amplify to Databricks — Native Ads Data on the Lakehouse
Load Outbrain native advertising data into Databricks for content discovery and performance analytics.
Why Connect Outbrain Amplify to Databricks?
Warehouse your Outbrain data in Databricks for unlimited historical analysis and cross-source SQL.
Publisher-level analysis
Analyze which publishers and sections drive the best CPA and engagement for your native content campaigns.
Content performance tracking
Track promoted content performance across the Outbrain network with SQL in Databricks.
Cross-channel content comparison
Compare Outbrain native ads with paid social and search campaigns in the same Databricks catalog.
How to Connect Outbrain Amplify to Databricks
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select your data source and Databricks as your destination.
- 2
Authorize and configure
Connect your data source account, provide your Databricks workspace URL and access token, choose your catalog and schema, and select the data you want to transfer.
- 3
Set schedule and start transfer
Choose your refresh frequency (hourly, daily, or weekly) and click Start. Your data begins flowing into Databricks Delta tables automatically.
Outbrain Amplify Data Schema in Databricks
Supermetrics creates and maintains clean, typed tables automatically. Here's what your Outbrain data looks like in Databricks.
Data Freshness & Scheduling
Outbrain data is typically available in Databricks within 3-6 hours of the reporting period end.
What Outbrain Amplify Data Can You Pull into Databricks?
Supermetrics gives Databricks access to your full Outbrain reporting data — metrics and dimensions you already know from the Outbrain interface.
Key Metrics
- Impressions
- Clicks
- Spend
- CTR
- CPM
- CPC
- Total conversions
- Click conversions
- View-through conversions
- Conversion rate
- Total CPA
- Total conversions amount
Key Dimensions
- Campaign name
- Promoted link text
- Publisher name
- Section name
- Platform type
- Country
- Region
- Budget name
- Marketer name
Resources & Guides
Why Supermetrics for Databricks?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in Databricks — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Managed Schema
Supermetrics creates and maintains your Outbrain Amplify tables automatically. Schema changes from the source API are handled for you — no broken pipelines, no manual migrations.
Your Data, Your Infrastructure
Supermetrics moves data directly to your destination — nothing is stored on our servers. SOC 2 Type II certified, GDPR and CCPA compliant. Your data stays in infrastructure you control, simplifying privacy and compliance reviews.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much Outbrain Amplify data as you need without worrying about cost spikes.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect Outbrain Amplify to Databricks with Supermetrics?
Log into the Supermetrics Hub, create a new data transfer, select Outbrain Amplify as the source and Databricks as the destination. Authorize your Outbrain Amplify account, provide your Databricks workspace URL and access token, choose your catalog, schema, and Unity Catalog settings, select the fields you need, set a schedule, and start the transfer. No custom notebooks, Spark jobs, or Delta Lake plumbing required — Supermetrics writes directly to Delta tables and registers them in Unity Catalog so your data is governed, versioned, and queryable with both SQL and PySpark from the moment it lands.
Is my Outbrain Amplify data secure when transferring to Databricks?
Supermetrics is SOC 2 Type II certified and fully GDPR compliant. All Outbrain Amplify credentials are encrypted at rest and in transit. Data flows directly from the Outbrain Amplify API into your Databricks workspace — Supermetrics never stores your marketing data on its own servers. Unity Catalog provides centralized governance: fine-grained row-level and column-level security, attribute-based access control, and a full audit log of who queried what. Delta Lake's transaction log makes every write atomic and traceable, so you always have a verifiable lineage of your Outbrain Amplify data from ingestion to insight.
Can I combine Outbrain Amplify data with other sources in Databricks?
That is one of the defining advantages of the Databricks lakehouse architecture. Once Outbrain Amplify data lands as a Delta table, you can JOIN it with any other table in your lakehouse — raw event streams, CRM exports, product analytics, even ML Feature Store tables used for model training. Query in SQL from Databricks SQL warehouses or switch to PySpark and pandas for data science workflows — same data, no copying. Supermetrics supports 170+ connectors that all land in the same Unity Catalog namespace, and the Photon engine accelerates analytical queries on those Delta tables automatically.
What Outbrain Amplify metrics and dimensions are available in Databricks?
All standard Outbrain Amplify reporting fields are available, including Impressions, Clicks, Spend, CTR, CPM, CPC, and many more. You select exactly which metrics and dimensions to transfer during setup, and you can add or remove fields at any time without losing historical data already stored in your Delta tables. Delta Lake's time travel lets you query any previous version of your Outbrain Amplify data — useful for auditing retroactive metric recalculations or reproducing a dashboard state from last quarter. Schema evolution is handled automatically, so new fields appear as columns without breaking existing queries.
How fresh is Outbrain Amplify data in Databricks?
Data freshness depends on your transfer schedule. Supermetrics supports hourly, daily, or weekly transfers into Databricks. Most teams schedule daily transfers so yesterday's complete data is available each morning. Delta Lake's MERGE capability ensures only new and changed records are upserted, keeping cluster utilization and storage costs low. For teams that need near-real-time visibility, the Photon engine accelerates incremental queries so dashboards refresh in seconds, and you can set up Databricks SQL alerts to trigger notifications when key Outbrain Amplify metrics cross your thresholds.
Can I analyze Outbrain performance by publisher?
Yes. Publisher name and section name are available as dimensions for publisher-level performance breakdowns.
Does the connector include view-through conversions?
Yes. Both click-through and view-through conversions are available as separate metrics.
Also Connect to Databricks
Ready to Connect Outbrain Amplify to Databricks?
Join 200,000+ companies that use Supermetrics to connect their marketing data. Set up in under two minutes.