Supermetrics for Amazon Redshift
Connect Outbrain Amplify to Amazon Redshift — Native Advertising Intelligence
Load Outbrain native advertising data into Amazon Redshift for content discovery and performance analytics.
Why Connect Outbrain Amplify to Amazon Redshift?
Warehouse your Outbrain data in Amazon Redshift for unlimited historical analysis and cross-source SQL.
Publisher-level analysis
Analyze which publishers and sections drive the best CPA and engagement for your native content campaigns.
Content performance tracking
Track promoted content performance across the Outbrain network with SQL in Redshift.
Cross-channel content comparison
Compare Outbrain native ads with paid social and search campaigns in the same Redshift schema.
How to Connect Outbrain Amplify to Amazon Redshift
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select your data source and Amazon Redshift as your destination.
- 2
Authorize and configure
Connect your data source account, provide your Redshift cluster endpoint and credentials, choose your schema, and select the data you want to transfer.
- 3
Set schedule and start transfer
Choose your refresh frequency (hourly, daily, or weekly) and click Start. Your data begins flowing into Redshift via S3 COPY automatically.
Outbrain Amplify Data Schema in Amazon Redshift
Supermetrics creates and maintains clean, typed tables automatically. Here's what your Outbrain data looks like in Amazon Redshift.
Data Freshness & Scheduling
Outbrain data is typically available in Redshift within 3-6 hours of the reporting period end.
What Outbrain Amplify Data Can You Pull into Amazon Redshift?
Supermetrics gives Amazon Redshift access to your full Outbrain reporting data — metrics and dimensions you already know from the Outbrain interface.
Key Metrics
- Impressions
- Clicks
- Spend
- CTR
- CPM
- CPC
- Total conversions
- Click conversions
- View-through conversions
- Conversion rate
- Total CPA
- Total conversions amount
Key Dimensions
- Campaign name
- Promoted link text
- Publisher name
- Section name
- Platform type
- Country
- Region
- Budget name
- Marketer name
Resources & Guides
Why Supermetrics for Amazon Redshift?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in Amazon Redshift — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Managed Schema
Supermetrics creates and maintains your Outbrain Amplify tables automatically. Schema changes from the source API are handled for you — no broken pipelines, no manual migrations.
Your Data, Your Infrastructure
Supermetrics moves data directly to your destination — nothing is stored on our servers. SOC 2 Type II certified, GDPR and CCPA compliant. Your data stays in infrastructure you control, simplifying privacy and compliance reviews.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much Outbrain Amplify data as you need without worrying about cost spikes.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect Outbrain Amplify to Amazon Redshift with Supermetrics?
Log into the Supermetrics Hub, create a new data transfer, select Outbrain Amplify as your source and Amazon Redshift as the destination. Authorize your Outbrain Amplify account, provide your Redshift cluster endpoint and credentials, choose your target schema and table naming conventions, select the fields you need, set a schedule, and start the transfer. Supermetrics loads data using optimized S3 COPY commands — the same high-throughput path AWS recommends for bulk ingestion — so no custom ETL pipelines, AWS Glue jobs, or staging buckets are required.
Is my Outbrain Amplify data secure when transferring to Amazon Redshift?
Supermetrics is SOC 2 Type II certified and GDPR compliant. All Outbrain Amplify credentials are encrypted at rest and in transit using TLS 1.2+. Data flows directly from the Outbrain Amplify API to your Redshift cluster — Supermetrics never stores your marketing data on its own servers. On the AWS side, your VPC isolation keeps the cluster off the public internet, IAM policies restrict which roles can access the data, and S3 server-side encryption protects any intermediate staging objects. You retain full control of your security perimeter.
Can I combine Outbrain Amplify data with other sources in Amazon Redshift?
Absolutely — cross-source analysis is where Redshift shines in the AWS ecosystem. Once Outbrain Amplify data lands in your cluster, you can JOIN it with any other table in the same schema. Need to enrich it with raw event logs or clickstream data sitting in S3? Redshift Spectrum lets you query those external files directly without loading them, so your cluster stays lean while your analysis spans petabytes. Supermetrics supports 170+ data sources that all land in the same Redshift schema, and you can optimize JOIN performance further with DISTKEY and SORTKEY settings on frequently queried columns.
What Outbrain Amplify metrics and dimensions are available in Amazon Redshift?
All standard Outbrain Amplify reporting fields are available, including Impressions, Clicks, Spend, CTR, CPM, CPC, and many more. You select exactly which metrics and dimensions to transfer during setup, and you can add or remove fields at any time without losing historical data already loaded into Redshift. Because Redshift uses columnar storage, queries that scan only a few selected metrics out of a wide table are extremely fast — the engine skips unneeded columns at the disk level, reducing I/O and keeping your analytics snappy.
How fresh is Outbrain Amplify data in Amazon Redshift?
Data freshness depends on your transfer schedule. Supermetrics supports hourly, daily, or weekly transfers into Redshift. Most teams schedule daily transfers so yesterday's final numbers are ready each morning. Incremental loading means only new and changed records are written via optimized S3 COPY commands, keeping cluster load minimal. If you define a SORTKEY on your date column, Redshift can skip entire disk blocks during time-range queries, making your morning dashboards in QuickSight or Tableau load in seconds.
Can I analyze Outbrain performance by publisher?
Yes. Publisher name and section name are available as dimensions for publisher-level performance breakdowns.
Does the connector include view-through conversions?
Yes. Both click-through and view-through conversions are available as separate metrics.
Also Connect to Amazon Redshift
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