Supermetrics for SFTP
Connect Microsoft Ads to SFTP — Universal File Delivery
Deliver your Microsoft Ads data to any SFTP server as structured files. Archive Bing search campaigns and query with your preferred tools or load into your database.
Why Connect Microsoft Ads to SFTP?
Store your raw Microsoft Ads data in SFTP for custom pipelines and full data ownership.
- Store Microsoft Ads search term data on your SFTP server for long-term keyword research and competitive analysis.
- Combine Microsoft Ads with Google Ads data on your SFTP server for unified search advertising analytics.
- Run SQL queries on Bing Ads data directly on your SFTP server using SQL — no warehouse needed.
How to Connect Microsoft Ads to SFTP
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select Microsoft Ads as your source and SFTP as your destination.
- 2
Configure your SFTP server
Enter your SFTP hostname, port, username, and password or SSH key. Choose the remote directory and file format for your data deliveries.
- 3
Set schedule and start transfer
Choose your delivery frequency (hourly, daily, or weekly) and click Start. Your Microsoft Ads data begins arriving as structured files on your SFTP server.
Microsoft Ads Data Format in SFTP
Supermetrics delivers your Microsoft Ads data in clean, structured files ready for downstream processing.
Comma-separated values — universally compatible and easy to inspect.
Structured key-value format — ideal for programmatic consumption and API integration.
What to Build with Microsoft Ads Data in SFTP
Once your Microsoft Ads data lands in SFTP, here's what becomes possible.
Cross-engine keyword analysis
Compare Google and Microsoft Ads keyword performance side by side with your tools.
ML tools bid optimization
Feed historical Microsoft Ads data into ML tools to build bid optimization models.
What Microsoft Ads Data Can You Pull into SFTP?
Supermetrics gives SFTP access to your full Microsoft Ads reporting data — metrics and dimensions you already know from the Microsoft Ads interface.
Key Metrics
- Impressions
- Clicks
- Spend
- Conversions
- Revenue
- CPA
- ROAS
- CTR
- CPC
- Quality Score
- Impression share
- Average position
- Cost per conversion
- Conversion rate
- Assisted conversions
Key Dimensions
- Campaign name
- Ad group name
- Keyword
- Search term
- Match type
- Device type
- Network
- Location
- Age
- Gender
- Ad distribution
- Bid strategy type
Resources & Guides
PPC reporting: extract insights from paid campaigns
Why Supermetrics for SFTP?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in SFTP — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Flexible File Formats
Export your Microsoft Ads data as CSV, JSON, or Parquet. Choose the format that fits your downstream tools — whether that's a query engine, ML pipeline, or custom ETL.
Your Data, Your Infrastructure
Supermetrics moves data directly to your destination — nothing is stored on our servers. SOC 2 Type II certified, GDPR and CCPA compliant. Your data stays in infrastructure you control, simplifying privacy and compliance reviews.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much Microsoft Ads data as you need without worrying about cost spikes.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Log into the Supermetrics Hub, create a new data transfer, select Microsoft Ads as the source and SFTP as the destination. Enter your SFTP host, port, username, and password (or SSH key). Choose the remote directory, file format, and naming convention. Select your metrics and dimensions, set a schedule, and start the transfer. Supermetrics uploads structured files directly to your SFTP server on each scheduled run. Because SFTP is a standard protocol supported on every operating system — Linux, Windows, macOS, and any cloud VM — you can receive data on any server you already manage, with no proprietary agent or vendor SDK to install.
- SFTP (SSH File Transfer Protocol) encrypts both the authentication handshake and the entire data payload over an SSH tunnel, meaning your Microsoft Ads data is never exposed in plain text during transit. Combined with Supermetrics' SOC 2 Type II certification and GDPR compliance, your data is protected end-to-end. For hardened security, use SSH key authentication instead of passwords, restrict the SFTP user to a chroot jail directory, disable password login entirely, and configure your firewall to allow connections only from Supermetrics' published IP ranges. Unlike cloud-proprietary transfer methods, SSH encryption is an open standard with decades of security auditing behind it.
- Yes. You can set up multiple Supermetrics transfers delivering Microsoft Ads, Google Ads, LinkedIn Ads, and any other source to the same SFTP directory or organized into separate subdirectories on the same server. Because SFTP delivers plain files, your downstream workflow is entirely up to you: cron-scheduled shell scripts, Python or R pipelines, database LOAD DATA commands, or enterprise ETL tools can all pick up the files for unified processing. This file-based approach means zero vendor lock-in — if you ever change analytics platforms, your data is already in an open format. Supermetrics supports 170+ data sources, all deliverable to SFTP.
- All standard Microsoft Ads reporting metrics and dimensions are available, including Impressions, Clicks, Spend, Conversions, Revenue, CPA, and more. You select exactly which fields to include during setup. Data arrives as structured files (CSV or JSON) in the directory you specify, ready for processing by any tool that reads files — no API client libraries or cloud SDKs needed. This makes SFTP the most universal delivery method: whether your downstream system is a MySQL LOAD DATA INFILE, an on-premise SAS installation, a legacy ERP file import, or a custom Python script, the data just works.
- Transfers can run hourly, daily, weekly, or monthly. Daily delivery is the most common setup. Each run uploads fresh files to your SFTP server, and you can match the delivery cadence with a cron job on your side: for example, schedule Supermetrics to deliver at 6 AM and your import script to run at 6:30 AM, so fresh Microsoft Ads data is in your database before the team's morning standup. Because SFTP works with any server and any OS, you can run this workflow on a $5/month VPS or an enterprise data center — Supermetrics handles all the API complexity, and your server just receives clean, ready-to-process files.
- Yes. Land both data sources in the same SFTP directory and query across them with your preferred tools for unified search advertising analysis.
- Yes. Quality Score and all keyword-level metrics are available in the exported files.
Also Connect to SFTP
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