Supermetrics for Google Gemini
Connect Microsoft Ads to Google Gemini Enterprise — AI Bing Search Analysis
Analyze your Microsoft Ads campaigns through Gemini's conversational AI — then take action. Create campaigns, pause underperformers, and adjust bids directly from the conversation. Compare Bing vs Google search performance and act on the insights.
Why Connect Microsoft Ads to Google Gemini Enterprise?
Analyze your Microsoft Ads data in Google Gemini Enterprise with natural language — just ask what you want to know.
- Gemini analyzes keyword-level performance on Bing and compares it against Google Ads data. Ask which keywords convert better on Bing, where CPCs are lower, and whether the Audience Network adds value vs pure search — Gemini provides the reasoning.
- Gemini examines your keyword Quality Scores alongside CTR, landing page experience, and ad relevance to explain why certain keywords score low and what specific actions could improve them.
- Gemini compares your Google Ads and Microsoft Ads performance side by side and recommends optimal budget allocation. It accounts for audience differences, CPC gaps, and conversion quality to suggest where incremental spend works hardest.
- Supermetrics gives Gemini write access to your Microsoft Ads account. After comparing Bing vs Google performance, tell Gemini to pause underperforming Bing campaigns or reallocate budget. Every change is previewed before applying.
How to Connect Microsoft Ads to Google Gemini Enterprise
Three steps. Under two minutes. Zero code.
- 1
Add Supermetrics extension in Gemini
Open Google Gemini Enterprise and add the Supermetrics extension from the agent directory.
- 2
Authorize your data source
Authorize your account when prompted — a quick sign-in to connect your data source.
- 3
Start analyzing in Gemini
Ask Gemini anything about your marketing data in plain language. Get insights, comparisons, and recommendations powered by live data.
Example Google Gemini Enterprise Prompts for Microsoft Ads
Copy these prompts or use them as inspiration. Google Gemini Enterprise understands natural language — just ask what you want to know.
What Microsoft Ads Data Can You Analyze in Google Gemini Enterprise?
Supermetrics gives Google Gemini Enterprise access to your full Microsoft Ads reporting data — metrics and dimensions you already know from the Microsoft Ads interface.
Key Metrics
- Impressions
- Clicks
- Spend
- Conversions
- Revenue
- CPA
- ROAS
- CTR
- CPC
- Quality Score
- Impression share
- Average position
- Cost per conversion
- Conversion rate
- Assisted conversions
Key Dimensions
- Campaign name
- Ad group name
- Keyword
- Search term
- Match type
- Device type
- Network
- Location
- Age
- Gender
- Ad distribution
- Bid strategy type
Resources & Guides
How to make marketing data AI-ready
PPC reporting: extract insights from paid campaigns
Why Supermetrics for Google Gemini Enterprise?
The only native Google Gemini Enterprise connector with 170+ data sources, campaign management, and enterprise-grade security.
Native Google Gemini Enterprise Connector
One-click setup directly in Google Gemini Enterprise. No plugins to install, no terminal commands, no technical skills required. The first marketing data platform with native AI integrations.
170+ Data Sources
Connect Microsoft Ads alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.
Cross-Channel Analysis
Query Microsoft Ads alongside every other marketing platform in a single conversation. No data exports, no tab switching.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Real-Time Data
No stale exports. Supermetrics pulls fresh data from Microsoft Ads every time you ask Google Gemini Enterprise a question. Always current, always accurate.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Add the Supermetrics extension from the Google Gemini agent directory. Once enabled, authorize Microsoft Ads as a data source. You can then ask Gemini about your Microsoft Ads data in natural language — no API calls, no data exports, no SQL required.
- Yes. Supermetrics uses OAuth-based authentication with your Microsoft Ads credentials encrypted at rest and in transit. Data flows through Google Cloud infrastructure with enterprise-grade security. Supermetrics is SOC 2 Type II certified and GDPR compliant.
- Absolutely. Supermetrics connects 170+ data sources to Gemini through a single extension. You can ask Gemini to compare Microsoft Ads performance against Google Ads, Analytics, CRM, and e-commerce data in the same conversation — true cross-platform intelligence.
- You can access all standard Microsoft Ads reporting metrics through Supermetrics, including Impressions, Clicks, Spend, Conversions, Revenue, and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.
- No. The setup takes under two minutes with zero coding. The Supermetrics extension handles all API connections, authentication, and data formatting. Just add the extension, authorize your data source, and start asking questions in plain English.
- Yes. Supermetrics provides write access to Microsoft Ads through Gemini. Create, pause, update, and adjust budgets for campaigns directly in the conversation. All changes are previewed before applying.
- Yes. Search, shopping, and Audience Network campaign data are all included. Gemini can analyze whether the Audience Network adds incremental value to your search strategy.
Also Connect to Google Gemini Enterprise
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