Supermetrics for Google Sheets
Connect Matomo to Google Sheets — Privacy-First Analytics Reports
Pull Matomo self-hosted analytics data into Google Sheets. Track visits, pageviews, and conversions with zero sampling and full GDPR compliance — your privacy-first web analytics in spreadsheet form.
Why Connect Matomo to Google Sheets?
Get your Matomo data flowing into Google Sheets with automatic refreshes and zero manual work.
- Pull Matomo data into Sheets with zero sampling. Get exact visitor counts and conversion numbers, not statistical estimates.
- Track bounce rate, engagement, and load times by page in a spreadsheet. Conditional formatting highlights pages with poor performance.
- Pull data from multiple Matomo sites into the same workbook. Compare traffic and conversion metrics across your web properties.
How to Connect Matomo to Google Sheets
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-on
Get Supermetrics from the Google Workspace Marketplace and open it in any Google Sheet.
- 2
Select your data source
Open the Supermetrics sidebar, choose your data source, and authorize your account with a quick sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your cells.
Report Templates for Matomo in Google Sheets
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Web Analytics Report
Track visits, pageviews, bounce rates, and conversions with month-over-month comparisons.
What Matomo Data Can You Pull into Google Sheets?
Supermetrics gives Google Sheets access to your full Matomo reporting data — metrics and dimensions you already know from the Matomo interface.
Key Metrics
- Visits
- Unique visitors
- Pageviews
- Bounce rate
- Actions per visit
- Avg. visit duration (sec)
- Conversions
- Revenue
- Avg. page load time (sec)
- Exit rate
Key Dimensions
- Page URL
- Country
- City
- Device type
- Web-browser language
- Website name
- Region
Resources & Guides
How to create a Google Sheets marketing dashboard
Data blending in Google Sheets
Set up auto updates and email notifications
Browse all Google Sheets templates
Gravital: 100% reporting automation
Why Supermetrics for Google Sheets?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Sheets — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Matomo alongside 170+ other platforms in the same Sheets workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Flexible Query Builder
The Supermetrics sidebar lets you build custom Matomo queries without any coding. Pick metrics, dimensions, filters, and date ranges — get exactly the data you need.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Matomo reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
Unsampled Data
Get your complete Matomo dataset without sampling. Every session, every keyword, every page — full-fidelity data for accurate analysis.
Frequently Asked Questions
- Install the Supermetrics add-on from Google Workspace Marketplace, open it in any Google Sheet, select Matomo as your data source, choose your metrics and dimensions, and click "Get data." Your data appears directly in the spreadsheet — no exports or CSV files needed.
- Yes. Supermetrics uses OAuth authentication for Matomo — your credentials are never stored in the spreadsheet. Data transfers are encrypted, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Only users with access to the Google Sheet can see the data.
- Absolutely. Supermetrics connects 170+ data sources to Google Sheets. You can pull Matomo data into one tab and Google Ads data into another, then use standard Sheets formulas to blend and compare across sources.
- You can access all standard Matomo reporting metrics through Supermetrics, including Visits, Unique visitors, Pageviews, Bounce rate, Actions per visit, and more. Both metrics and dimensions are available for flexible report building.
- Yes. Supermetrics lets you schedule automatic refreshes — hourly, daily, weekly, or monthly. Your Matomo data stays current without any manual work. You can also set up email delivery to automatically send refreshed reports to stakeholders.
- Supermetrics pulls all standard Matomo reporting metrics including visits, unique visitors, pageviews, bounce rate, conversions, and page load times.
- Yes. Supermetrics connects to both self-hosted Matomo instances and Matomo Cloud, giving you the same data access regardless of hosting.
Also Connect to Google Sheets
Ready to Connect Matomo to Google Sheets?
Join 200,000+ companies that use Supermetrics to connect their marketing data. Set up in under two minutes.