Supermetrics for Azure Blob Storage
Connect Klaviyo to Azure Blob Storage — Azure Cloud Data Foundation
Export your Klaviyo flow and campaign data to Azure Blob Storage as structured files. Archive email and SMS performance for custom analytics.
Why Connect Klaviyo to Azure Blob Storage?
Store your raw Klaviyo data in Azure Blob Storage for custom pipelines and full data ownership.
- Store flow-level revenue attribution data in Azure storage for long-term optimization and benchmarking.
- Combine Klaviyo email and SMS data with Shopify orders in Azure storage for unified e-commerce analytics.
- Query channel-level performance data with Synapse to compare email and SMS effectiveness.
How to Connect Klaviyo to Azure Blob Storage
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select Klaviyo as your source and Azure Blob Storage as your destination.
- 2
Configure your storage account
Enter your Azure storage account name, provide a SAS token or account key, choose your container and blob prefix, and select your preferred file format.
- 3
Set schedule and start transfer
Choose your refresh frequency (hourly, daily, or weekly) and click Start. Your Klaviyo data begins flowing to Azure storage as structured files.
Klaviyo Data Format in Azure Blob Storage
Supermetrics delivers your Klaviyo data in clean, structured files ready for downstream processing.
Comma-separated values — universally compatible and easy to inspect.
Structured key-value format — ideal for flow step data.
What to Build with Klaviyo Data in Azure Blob Storage
Once your Klaviyo data lands in Azure Blob Storage, here's what becomes possible.
Flow revenue optimization
Query Klaviyo flow revenue data with Synapse to identify the highest-performing email sequences.
Email + SMS channel mix
Analyze email vs SMS effectiveness by joining both channels in Azure storage.
What Klaviyo Data Can You Pull into Azure Blob Storage?
Supermetrics gives Azure Blob Storage access to your full Klaviyo reporting data — metrics and dimensions you already know from the Klaviyo interface.
Key Metrics
- Emails sent
- Open rate
- Click rate
- Revenue per recipient
- Bounce rate
- Unsubscribe rate
- Received SMS
- Clicked SMS
- Unsubscribed from SMS
- Spam complaint rate
- Emails delivered
- Unique opens
- Unique clicks
Key Dimensions
- Campaign name
- Flow name
- Flow email/SMS step
- Subject line
- Segment
- List
- Tag
- Send date
- Channel (Email/SMS)
- Template
- Product name
- Customer segment
Why Supermetrics for Azure Blob Storage?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in Azure Blob Storage — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Full Data Ownership
Your Klaviyo data lands in storage you control. No vendor lock-in, no proprietary formats — standard files you can process with any tool.
Your Data, Your Infrastructure
Supermetrics moves data directly to your destination — nothing is stored on our servers. SOC 2 Type II certified, GDPR and CCPA compliant. Your data stays in infrastructure you control, simplifying privacy and compliance reviews.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much Klaviyo data as you need without worrying about cost spikes.
Complete Data Access
Pull every contact, deal, campaign, and custom property from Klaviyo. No field restrictions, no record limits — your complete dataset, ready for analysis.
Frequently Asked Questions
- Log into the Supermetrics Hub, create a new data transfer, select Klaviyo as the source and Azure Blob Storage as the destination. Enter your storage account name and provide authentication via a shared access signature (SAS token) or storage account key. Choose your container, blob prefix, file format, metrics, and schedule, then start the transfer. Supermetrics writes structured files directly to your Azure storage — no Azure Data Factory pipelines to build. Once your data lands, you can mount the container as a Databricks external location or point Azure Synapse serverless SQL pools at it for instant, zero-copy querying.
- Supermetrics is SOC 2 Type II certified and GDPR compliant. All transfers are encrypted in transit via TLS. In Azure, your data benefits from multiple layers of protection: server-side encryption at rest (SSE with platform-managed or customer-managed keys in Azure Key Vault), Entra ID (Azure AD) role-based access control, shared access signatures scoped to specific containers or time windows, and private endpoints to keep traffic off the public internet. Azure also offers immutable blob storage for compliance-grade audit trails and Microsoft Defender for Storage to detect anomalous access patterns. Supermetrics does not store your data after delivery.
- Yes. Azure Blob Storage is the standard landing zone for the Microsoft analytics stack. Transfer Klaviyo alongside Google Ads, GA4, CRM exports, and any other source into the same storage account. From there, Azure Synapse serverless SQL pools let you query across all sources with T-SQL — no data loading required. You can also trigger Azure Functions via Event Grid whenever Supermetrics delivers a new file, automating downstream enrichment or loading into a Databricks lakehouse. Supermetrics delivers 170+ marketing data sources to Azure, so your entire marketing data lake lives in one place.
- All standard Klaviyo reporting metrics and dimensions are available, including Emails sent, Open rate, Click rate, Revenue per recipient, Bounce rate, Unsubscribe rate, and more. You select exactly which fields to include, and data arrives as structured files — CSV, JSON, or Parquet — ready for processing by any Azure analytics service. Parquet is recommended for Synapse and Databricks workloads because it enables predicate pushdown and column pruning, meaning queries read only the data they need and run significantly faster.
- Data freshness depends on your transfer schedule. Supermetrics supports hourly, daily, weekly, or monthly deliveries. Most teams schedule daily transfers so yesterday's Klaviyo data is ready each morning. Incremental loading means only new and changed records are written, keeping transfers fast and storage costs low. To optimize costs further, use Azure's tiered storage: keep recent data in the Hot tier for fast access, automatically move older campaign history to Cool (30+ days) or Archive (180+ days) tiers using lifecycle management policies, and pay a fraction of the cost for long-term retention.
- Yes. Flow names, individual email/SMS steps, and revenue per recipient are all available in the export.
- Yes. SMS metrics including received, clicked, and unsubscribed counts are included alongside email data.
Also Connect to Azure Blob Storage
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