Supermetrics for Microsoft Fabric
Connect Instagram to Microsoft Fabric — Unified Microsoft Analytics
Export your Instagram organic data to Microsoft Fabric OneLake as Delta tables. Archive post performance, engagement metrics, and audience data.
Why Connect Instagram to Microsoft Fabric?
Store your raw Instagram data in Microsoft Fabric for custom pipelines and full data ownership.
Archive content performance
Store every post's engagement data in Fabric for long-term content analysis and benchmarking.
Cross-platform social analytics
Combine Instagram with YouTube, TikTok, and Facebook data in one Fabric workspace.
Custom content analytics
Build content performance models by querying Instagram engagement data in Fabric via SQL endpoint or Spark.
How to Connect Instagram to Microsoft Fabric
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select Instagram as your source and Microsoft Fabric as your destination.
- 2
Connect your Fabric workspace
Authenticate with your Microsoft account, choose your Fabric workspace and lakehouse, and select the metrics and dimensions you want to transfer.
- 3
Set schedule and start transfer
Choose your refresh frequency (hourly, daily, or weekly) and click Start. Your Instagram data begins flowing into your Fabric lakehouse as Delta tables.
Instagram Data Format in Microsoft Fabric
Supermetrics delivers your Instagram data in clean, structured files ready for downstream processing.
Delta Lake format — ACID transactions, time travel, and schema enforcement. Native to Fabric lakehouses.
Comma-separated values — for compatibility with tools that do not support Delta or Parquet.
What to Build with Instagram Data in Microsoft Fabric
Once your Instagram data lands in Microsoft Fabric, here's what becomes possible.
Content performance analysis
Query Instagram engagement data via Fabric SQL endpoint to identify top-performing content patterns.
Social media data lake
Combine Instagram, TikTok, and YouTube data in Fabric for unified social media reporting.
What Instagram Data Can You Pull into Microsoft Fabric?
Supermetrics gives Microsoft Fabric access to your full Instagram reporting data — metrics and dimensions you already know from the Instagram interface.
Key Metrics
- Views
- Reach
- Likes
- Comments
- Saves
- Shares
- Follower count
- Profile visits
- Story views
- Story replies
- Reel interactions
- Total interactions
Key Dimensions
- Media type
- Media product type
- Post caption
- Published date
- Day of week
- Post URL
- Media ID
- Account name
Resources & Guides
Social media report templates
Why Supermetrics for Microsoft Fabric?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in Microsoft Fabric — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Full Data Ownership
Your Instagram data lands in storage you control. No vendor lock-in, no proprietary formats — standard files you can process with any tool.
Your Data, Your Infrastructure
Supermetrics moves data directly to your destination — nothing is stored on our servers. SOC 2 Type II certified, GDPR and CCPA compliant. Your data stays in infrastructure you control, simplifying privacy and compliance reviews.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much Instagram data as you need without worrying about cost spikes.
Historical Depth
Access your full Instagram history — months or years of engagement data, follower growth, and content performance. No artificial date range restrictions.
Frequently Asked Questions
How do I connect Instagram to Microsoft Fabric with Supermetrics?
Log into the Supermetrics Hub, create a new data transfer, select Instagram as the source and Microsoft Fabric (OneLake) as the destination. Authenticate with your Microsoft account, choose your Fabric workspace and lakehouse, select your metrics and dimensions, set a schedule, and start the transfer. Supermetrics writes data directly to OneLake as Delta Lake tables — no Data Factory pipelines to build. Once the data lands, it's instantly available through the lakehouse SQL endpoint for T-SQL queries and through the Spark endpoint for notebook-based analysis, giving every team their preferred access method from day one.
Is my Instagram data secure in Microsoft Fabric?
Supermetrics is SOC 2 Type II certified and GDPR compliant. Data transfers are encrypted end-to-end. Once in Fabric, your data inherits Microsoft's full enterprise security stack: Entra ID authentication, workspace-level and item-level permissions, row-level security that flows all the way through to Power BI DirectLake reports, sensitivity labels from Microsoft Purview for data classification, and OneLake data access roles for fine-grained folder-level control within lakehouses. Supermetrics never stores your marketing data after delivery.
Can I combine Instagram data with other sources in Microsoft Fabric?
Yes — that is one of Fabric's core strengths. Once your Instagram data lands in a lakehouse as Delta Lake tables, you can join it with data from any other source using two complementary access paths: T-SQL via the lakehouse SQL endpoint (familiar to any SQL analyst) or Apache Spark notebooks for complex transformations and data science workflows. Because every Fabric lakehouse stores data in OneLake's open Delta Lake format, there is no data duplication — the same physical data is accessible across the SQL endpoint, Spark, Power BI DirectLake mode, KQL databases, and Data Activator alerts. Supermetrics supports 170+ marketing data sources, all deliverable to the same Fabric workspace.
What Instagram fields can I transfer to Microsoft Fabric?
All standard Instagram reporting fields are available, including Views, Reach, Likes, Comments, Saves, Shares, and more. You select the exact metrics and dimensions during setup. Data arrives in your lakehouse as Delta Lake tables, which means you get ACID transactions, time travel (query historical snapshots), and schema evolution out of the box. The data is immediately queryable from any Fabric experience and can power Power BI DirectLake dashboards that read the Delta tables in-place — no import or scheduled refresh required — delivering near-real-time reporting with no data movement.
How often does Instagram data update in Microsoft Fabric?
Your transfer schedule controls data freshness. Supermetrics supports hourly, daily, weekly, or monthly transfers to Fabric. Most teams run daily refreshes to have yesterday's complete Instagram data ready each morning. Incremental loading writes only new and changed records, keeping transfer times fast and Fabric capacity usage low. Because the data lands as Delta Lake tables, Power BI reports using DirectLake mode reflect the latest data without a separate import refresh — the moment Supermetrics delivers new Instagram records, your dashboards are up to date.
Can I export Instagram Reels and Stories data to Fabric?
Yes. Reel plays, Story impressions, and all engagement metrics are included in the export.
Is follower growth data available?
Yes. Follower count and profile visit metrics are available for tracking audience growth over time.
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