Supermetrics for n8n
Connect Google Analytics 4 to n8n — Automated Web Analytics Workflows
Automate GA4 reporting in n8n. Build workflows that monitor traffic, track conversions, and alert on engagement changes — all on autopilot.
Why Connect Google Analytics 4 to n8n?
Automate your GA4 monitoring and reporting with n8n workflows.
Traffic anomaly alerts
Get notified when sessions or conversions drop unexpectedly so you can investigate immediately.
Scheduled analytics reports
Deliver daily or weekly GA4 summaries to Slack, email, or a Google Sheet automatically.
Cross-platform data merge
Combine GA4 data with ad platform metrics in one workflow for a complete marketing picture.
How to Connect Google Analytics 4 to n8n
Three steps. Under two minutes. Zero code.
- 1
Add the Supermetrics node
Open your n8n instance and add the Supermetrics node to a workflow — it's a built-in verified node, no installation required.
- 2
Configure your API key
Add a Supermetrics credential in n8n with your API key. Select your data source and authorize your account.
- 3
Build your workflow
Add the Supermetrics node to a workflow, choose your metrics and dimensions, then wire the output to Slack, email, Google Sheets, or any other n8n node to automate your reporting.
Workflow Examples for Google Analytics 4 in n8n
Pre-built automation recipes you can import and customize. Each workflow handles a common GA4 monitoring or reporting task.
Daily Traffic Summary
Pull yesterday's sessions, users, and conversions and post to Slack.
Weekly Landing Page Report
Rank top landing pages by conversions and email to the content team.
Automation Use Cases for Google Analytics 4
Common scenarios where automating your GA4 data workflows saves hours every week.
Conversion drop alerts
Monitor conversion rates hourly and alert when they fall below baseline.
Content performance feed
Push page-level analytics to a database or sheet for editorial dashboards.
What Google Analytics 4 Data Can You Pull into n8n?
Supermetrics gives n8n access to your full GA4 reporting data — metrics and dimensions you already know from the GA4 interface.
Key Metrics
- Sessions
- Users
- New users
- Active users
- Views
- Engagement rate
- Average engagement time
- Bounce rate
- Conversions
- Conversion rate
- Revenue
- Event value
- Event count
- Transactions
- Ecommerce purchases
Key Dimensions
- Page path
- Source / Medium
- Campaign
- Channel group
- Device category
- Browser
- Country
- City
- Landing page
- Referrer
- Event name
Resources & Guides
Why Supermetrics for n8n?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for n8n
Purpose-built integration for n8n. Connect in minutes, not days — no custom connectors or engineering resources needed.
70+ Data Sources
Connect Google Analytics 4 alongside 70+ marketing platforms through the Supermetrics n8n node. Purpose-built for marketing data with the deepest field coverage in the industry.
Verified Integration
Supermetrics is a verified, built-in n8n node — no community packages to install or maintain. Enterprise-grade reliability for your production workflows.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your Google Analytics 4 data refreshes automatically in n8n. No manual exports, no stale numbers — open your report and the data is current.
Unsampled Data
Get your complete Google Analytics 4 dataset without sampling. Every session, every keyword, every page — full-fidelity data for accurate analysis.
Frequently Asked Questions
How do I connect Google Analytics 4 to n8n with Supermetrics?
Open n8n, add the Supermetrics node to a workflow (it's a built-in verified node — no installation needed), enter your Supermetrics API key, and select Google Analytics 4 as your data source. Choose your metrics and dimensions, then wire the output to any downstream node — Slack, Google Sheets, email, a database, or any of n8n's 400+ integrations.
Is my Google Analytics 4 data secure when flowing through n8n?
Your data security depends on your n8n deployment. Self-hosted n8n keeps everything on your infrastructure — no data leaves your servers. n8n Cloud is SOC 2 compliant. On the Supermetrics side, all API calls are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Your Google Analytics 4 credentials are stored securely and never exposed in workflow definitions.
Can I combine Google Analytics 4 data with other sources in n8n?
That is where n8n shines. A single workflow can pull Google Analytics 4 data from Supermetrics, fetch CRM data from HubSpot, query your database, and merge everything before sending it to a dashboard or notification channel. n8n's Merge and IF nodes let you build complex logic without writing code.
What Google Analytics 4 metrics are available through the Supermetrics n8n node?
All standard Google Analytics 4 reporting metrics and dimensions are available, including Sessions, Users, New users, Active users, Views, and more. You configure the exact fields in the Supermetrics node, and the data arrives as structured JSON objects that downstream nodes can process immediately.
Can I schedule automated Google Analytics 4 workflows in n8n?
Yes. n8n supports cron-based triggers, so you can schedule your Google Analytics 4 data pulls to run at any interval — every hour, every morning at 8 AM, every Monday, or on the first of each month. You can also trigger workflows via webhooks, manual execution, or events from other systems.
Can I pull GA4 event data into n8n?
Yes. All standard GA4 events, custom events, and ecommerce data are available through the Supermetrics node.
Does it support multiple GA4 properties?
Yes. Add separate Supermetrics nodes for each property or use property name as a dimension.
Also Connect to n8n
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