Supermetrics for ChatGPT
Connect Criteo to ChatGPT — Commerce Ads, Clearer ROI


Criteo is the retargeting powerhouse that turns window shoppers into buyers. Connect Criteo to ChatGPT to analyze product-level ad performance, conversion attribution, and commerce media spend — ask questions about your retargeting campaigns in plain English instead of navigating Criteo's management console.

Why Connect Criteo to ChatGPT?
Analyze your Criteo data in ChatGPT with natural language — just ask what you want to know.
- Ask ChatGPT which campaigns and ad sets deliver the highest ROAS and lowest cost of sale — pinpoint where your retargeting budget works hardest.
- Analyze revenue, average cart value, and conversion rates by product category to understand which products benefit most from retargeting.
- Break down performance by device and operating system to identify where your retargeting ads convert best and where they waste budget.
- Compare Criteo retargeting data against your prospecting channels — Google Ads, Facebook Ads, StackAdapt — to understand where retargeting adds incremental value.
How to Connect Criteo to ChatGPT
Three steps. Under two minutes. Zero code.

- 1
Open Supermetrics in ChatGPT
Visit the Supermetrics app in the ChatGPT app store and start a conversation to link your Supermetrics account.
- 2
Authorize Criteo
In Supermetrics, authorize your Criteo account. Your credentials are encrypted and never stored by ChatGPT.
- 3
Start Asking Questions
Ask ChatGPT anything about your Criteo data in plain English. No queries, no exports, no waiting.
Example ChatGPT Prompts for Criteo
Copy these prompts or use them as inspiration. ChatGPT understands natural language — just ask what you want to know.
What Criteo Data Can You Analyze in ChatGPT?
Supermetrics gives ChatGPT access to your full Criteo reporting data — metrics and dimensions you already know from the Criteo interface.
Key Metrics
- Impressions
- Clicks
- CTR
- Cost
- Revenue
- ROAS
- Sales
- Cost of sale
- CPC (revenue)
- Conversion rate
- Average cart
- eCPM
Key Dimensions
- Campaign name
- Ad set name
- Ad set status
- Ad set bid strategy
- Advertiser name
- Devices
- Operating system
- Targeting countries
- Category name
- Budget strategy
Resources & Guides
How to make marketing data AI-ready
PPC reporting: extract insights from paid campaigns
Why Supermetrics for ChatGPT?
The only native ChatGPT connector with 170+ data sources, campaign management, and enterprise-grade security.
Native ChatGPT Connector
One-click setup directly in ChatGPT. No plugins to install, no terminal commands, no technical skills required. The first marketing data platform with native AI integrations.
170+ Data Sources
Connect Criteo alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.
Campaign Management
The only ChatGPT integration with write access. Create, pause, and modify campaigns across Facebook Ads, Google Ads, Microsoft Ads, TikTok Ads, and LinkedIn Ads.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Real-Time Data
No stale exports. Supermetrics pulls fresh data from Criteo every time you ask ChatGPT a question. Always current, always accurate.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Open the GPT app store inside ChatGPT and search for "Supermetrics." Select it, then follow the one-click authorization flow to link your Criteo account. After that, any new ChatGPT conversation with the Supermetrics GPT can pull your Criteo data on demand — just type a question and the data appears.
- Supermetrics encrypts all Criteo credentials at rest and in transit, and only fetches the specific data points required by each question. The platform is SOC 2 Type II certified and fully GDPR compliant, so your data stays protected throughout the process.
- Yes. The Supermetrics GPT connects to over 150 platforms, so you can mix Criteo data with ad platforms, analytics tools, CRMs, and e-commerce systems in a single conversation. Ask a question that spans two or more sources and ChatGPT handles the cross-referencing for you.
- All standard Criteo reporting fields are available, including Impressions, Clicks, CTR, Cost, Revenue, and more. You can also break results down by campaign, date range, audience, geography, and other dimensions to slice the data any way you need.
- None. The Supermetrics MCP server handles API connections, authentication, and data formatting behind the scenes. You just authorize your Criteo account once, and from that point on you ask questions in plain language. Most people are up and running in under two minutes.
- Yes. Supermetrics pulls category-level data from Criteo including category names, product counts, and associated performance metrics like revenue, sales, and average cart value. You can analyze which product categories drive the most retargeting revenue.
- Criteo data can be broken down by campaign and ad set, which typically separate retargeting and prospecting strategies. You can also compare Criteo data against prospecting platforms like Google Ads or Facebook Ads in the same ChatGPT conversation.
Also Connect to ChatGPT
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