Supermetrics for BigQuery

Connect Bing Webmaster Tools to BigQuery — Bing Search Performance at Warehouse Scale

Bing Webmaster Tools logo
Bing Webmaster
via Supermetrics
BigQuery logo
BigQuery

Warehouse your Bing Webmaster Tools search performance and crawl data in BigQuery for Bing SEO optimization and cross-engine analysis.

✓ No setup required ✓ Free 14-day trial ✓ No credit card needed

Why Connect Bing Webmaster Tools to BigQuery?

Warehouse your Bing Webmaster data in BigQuery for unlimited historical analysis and cross-source SQL.

Bing SEO optimization

Track Bing search impressions, clicks, and positions by query and page to optimize for Bing traffic.

Cross-search engine comparison

JOIN Bing data with Google Search Console for unified search visibility across both engines.

Crawl health monitoring

Track crawl errors, index coverage, and HTTP status codes to maintain Bing site health.

How to Connect Bing Webmaster Tools to BigQuery

Three steps. Under two minutes. Zero code.

  1. 1

    Create a data transfer

    Log into Supermetrics, select your data source and BigQuery as your destination.

  2. 2

    Authorize and configure

    Connect your data source account, choose your BigQuery project and dataset, and select the data you want to transfer.

  3. 3

    Set schedule and start transfer

    Choose your refresh frequency (hourly, daily, or weekly) and click Start. Your data begins flowing into BigQuery automatically.

Bing Webmaster Tools Data Schema in BigQuery

Supermetrics creates and maintains clean, typed tables automatically. Here's what your Bing Webmaster data looks like in BigQuery.

Column Type Description
date DATE Reporting date
query_string STRING Search query
impressions INT64 Search impressions
clicks INT64 Search clicks
avg_impression_position FLOAT64 Average impression position

Data Freshness & Scheduling

Bing Webmaster Tools data typically available within 24-48 hours. Daily transfers recommended.

What Bing Webmaster Tools Data Can You Pull into BigQuery?

Supermetrics gives BigQuery access to your full Bing Webmaster reporting data — metrics and dimensions you already know from the Bing Webmaster interface.

Key Metrics

  • Impressions
  • Clicks
  • Average impression position
  • Average click position
  • Pages in index
  • Crawled pages
  • Crawl errors
  • Inbound links
  • Code 2xx
  • Code 4xx
  • Code 5xx

Key Dimensions

  • Query string
  • Page URL
  • Date
  • Feed URL
  • Feed type
  • Feed status
  • Issue URL
  • Issue type
  • Blocked URL

Why Supermetrics for BigQuery?

Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.

No Vendor Lock-In

Your data lands in BigQuery — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.

170+ Marketing Data Sources

Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.

Incremental Loading

Only new and updated Bing Webmaster Tools records are transferred on each run — efficient, cost-effective, and fast. Full historical backfill available on demand.

Your Data, Your Infrastructure

Supermetrics moves data directly to your destination — nothing is stored on our servers. SOC 2 Type II certified, GDPR and CCPA compliant. Your data stays in infrastructure you control, simplifying privacy and compliance reviews.

Flat-Rate, Predictable Pricing

Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much Bing Webmaster Tools data as you need without worrying about cost spikes.

Unsampled Data

Get your complete Bing Webmaster Tools dataset without sampling. Every session, every keyword, every page — full-fidelity data for accurate analysis.

Frequently Asked Questions

How do I connect Bing Webmaster Tools to BigQuery with Supermetrics?

Log into the Supermetrics Hub, create a new data transfer, select Bing Webmaster Tools as the source and BigQuery as the destination. Authorize your Bing Webmaster Tools account, choose your BigQuery project and dataset, pick the fields you want, set a schedule, and start the transfer. No code or SQL knowledge required — Supermetrics creates and manages the tables automatically.

Is my Bing Webmaster Tools data secure when transferring to BigQuery?

Supermetrics is SOC 2 Type II certified and fully GDPR compliant. All Bing Webmaster Tools credentials are encrypted at rest and in transit. Data flows directly from the Bing Webmaster Tools API to your own BigQuery project — Supermetrics does not store your marketing data on its servers. Your BigQuery IAM policies control who can access the tables.

Can I combine Bing Webmaster Tools data with other sources in BigQuery?

That is one of the biggest advantages of warehousing your data. Once Bing Webmaster Tools lands in BigQuery, you can JOIN it with any other table — GA4 sessions, CRM deals, revenue data, other ad platforms — using standard SQL. Supermetrics supports 170+ data sources, and they all land in the same BigQuery project for easy cross-source analysis.

What Bing Webmaster Tools metrics and dimensions are available in BigQuery?

All standard Bing Webmaster Tools reporting fields are available, including Impressions, Clicks, Average impression position, Average click position, Pages in index, Crawled pages, and many more. You select exactly which metrics and dimensions to transfer during setup, and you can add or remove fields at any time without losing historical data.

How fresh is Bing Webmaster Tools data in BigQuery?

Data freshness depends on your transfer schedule. You can run transfers hourly, daily, or weekly. Most users schedule daily transfers so yesterday's complete data is ready each morning. Supermetrics uses incremental loading — only new and updated records are transferred — so even large accounts refresh quickly.

Does it include crawl data?

Yes. Crawled pages, crawl errors, and HTTP status code breakdowns are available for technical SEO.

Can I compare with Google Search Console?

Yes. Warehouse both in BigQuery and JOIN on query or page URL for cross-engine analysis.

Ready to Connect Bing Webmaster Tools to BigQuery?

Join 200,000+ companies that use Supermetrics to connect their marketing data. Set up in under two minutes.

✓ SOC 2 Type II certified ✓ GDPR compliant Trust Center