Supermetrics for BigQuery
Connect AppsFlyer to BigQuery — Mobile Attribution at Warehouse Scale
Move your AppsFlyer mobile attribution data into BigQuery. Analyze install sources, in-app events, deep link performance, and ROAS across every media partner.
Why Connect AppsFlyer to BigQuery?
Warehouse your AppsFlyer data in BigQuery for unlimited historical analysis and cross-source SQL.
Install quality analysis
Correlate installs with session depth, revenue, and loyal user rates by media source with SQL.
Uninstall tracking
Monitor uninstall rates by media source and campaign to identify low-quality traffic sources.
Cross-MMP validation
JOIN AppsFlyer data with Adjust or ad platform self-reported numbers to reconcile attribution.
How to Connect AppsFlyer to BigQuery
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select your data source and BigQuery as your destination.
- 2
Authorize and configure
Connect your data source account, choose your BigQuery project and dataset, and select the data you want to transfer.
- 3
Set schedule and start transfer
Choose your refresh frequency (hourly, daily, or weekly) and click Start. Your data begins flowing into BigQuery automatically.
AppsFlyer Data Schema in BigQuery
Supermetrics creates and maintains clean, typed tables automatically. Here's what your AppsFlyer data looks like in BigQuery.
Data Freshness & Scheduling
AppsFlyer data typically available within 4-8 hours. Daily transfers recommended.
What AppsFlyer Data Can You Pull into BigQuery?
Supermetrics gives BigQuery access to your full AppsFlyer reporting data — metrics and dimensions you already know from the AppsFlyer interface.
Key Metrics
- Impressions
- Clicks
- Installs
- Conversion rate
- Sessions
- Total revenue
- Total cost
- Average eCPI
- ROI
- ARPU
- Loyal Users
- Uninstalls
Key Dimensions
- App name
- Campaign name
- Media Source
- Agency / PDM
- Ad set
- Ad name
- Channel
- Country code
- Keywords
- Touch type
Resources & Guides
Why Supermetrics for BigQuery?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in BigQuery — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Incremental Loading
Only new and updated AppsFlyer records are transferred on each run — efficient, cost-effective, and fast. Full historical backfill available on demand.
Your Data, Your Infrastructure
Supermetrics moves data directly to your destination — nothing is stored on our servers. SOC 2 Type II certified, GDPR and CCPA compliant. Your data stays in infrastructure you control, simplifying privacy and compliance reviews.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much AppsFlyer data as you need without worrying about cost spikes.
Unsampled Data
Get your complete AppsFlyer dataset without sampling. Every session, every keyword, every page — full-fidelity data for accurate analysis.
Frequently Asked Questions
How do I connect AppsFlyer to BigQuery with Supermetrics?
Log into the Supermetrics Hub, create a new data transfer, select AppsFlyer as the source and BigQuery as the destination. Authorize your AppsFlyer account, choose your BigQuery project and dataset, pick the fields you want, set a schedule, and start the transfer. No code or SQL knowledge required — Supermetrics creates and manages the tables automatically.
Is my AppsFlyer data secure when transferring to BigQuery?
Supermetrics is SOC 2 Type II certified and fully GDPR compliant. All AppsFlyer credentials are encrypted at rest and in transit. Data flows directly from the AppsFlyer API to your own BigQuery project — Supermetrics does not store your marketing data on its servers. Your BigQuery IAM policies control who can access the tables.
Can I combine AppsFlyer data with other sources in BigQuery?
That is one of the biggest advantages of warehousing your data. Once AppsFlyer lands in BigQuery, you can JOIN it with any other table — GA4 sessions, CRM deals, revenue data, other ad platforms — using standard SQL. Supermetrics supports 170+ data sources, and they all land in the same BigQuery project for easy cross-source analysis.
What AppsFlyer metrics and dimensions are available in BigQuery?
All standard AppsFlyer reporting fields are available, including Impressions, Clicks, Installs, Conversion rate, Sessions, Total revenue, and many more. You select exactly which metrics and dimensions to transfer during setup, and you can add or remove fields at any time without losing historical data.
How fresh is AppsFlyer data in BigQuery?
Data freshness depends on your transfer schedule. You can run transfers hourly, daily, or weekly. Most users schedule daily transfers so yesterday's complete data is ready each morning. Supermetrics uses incremental loading — only new and updated records are transferred — so even large accounts refresh quickly.
Does it include uninstall data?
Yes. Uninstall metrics are available for retention analysis by media source and campaign.
Can I track loyal users?
Yes. Loyal user counts are available for quality analysis by acquisition source.
Also Connect to BigQuery
Ready to Connect AppsFlyer to BigQuery?
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