Dec 11, 2018 | Blog, Marketing Tips
6-MINUTE READ · By Tina Arnoldi Elias St. Elmo Lewis, an advertising pioneer in the late 1800s, is known for the AIDA model, commonly used today in marketing to represent the stages of the consumer journey – awareness, interest, desire and action, each of which...
Dec 4, 2018 | Blog, Marketing Tips
7-MINUTE READ · By Tina Arnoldi There is still time! Although it’s December already, it is early in the month and some people have not even started their Christmas shopping. With the options available online and retailers offering overnight shipping, there is...
Nov 27, 2018 | Blog, Marketing Tips
14-MINUTE READ · By Joseph Jones Over the years, there’s been a lot of debate and speculation on the subject of utilizing SEO vs Google Ads. Generally speaking, both are great strategies for businesses, but not everyone agrees to the usage of one over the other...
Nov 19, 2018 | Blog, Marketing Tips
12-MINUTE READ · By Danielle Canstello It’s important to measure success, make improvements and measure again if you want to be successful as an app developer. Like any other business venture, you don’t just launch an app and move on to the next one. You...
Nov 14, 2018 | Blog, Marketing Tips
11-MINUTE READ · By Misty Faucheux Google Analytics has always been an effective tool for determining what your audience is interested in – and what they’re not. As the years have gone by, however, Google Analytics hasn’t changed all that much. Sure,...
Nov 8, 2018 | Blog, Marketing Tips
8-MINUTE READ · By Brooklin Nash You already know that search engine optimization SEO is necessary for your business. 61% of marketers say that growing organic presence and improving SEO is their top inbound marketing priority. To do that, they are pouring their...
