Supermetrics Blog

Learn (almost) everything you need to know about marketing reporting and analytics.

Redshift vs. Snowflake vs. BigQuery: a comparison of the most popular marketing data warehouses

Because of the increasingly fragmented marketing data landscape, data-driven marketers now need specialized tools to reduce the time it takes for data to be processed into information. While marketing data warehouses are not a new concept, the legacy model to implement them has serious drawbacks. ...

8-MINUTE READ | By Dino Mahi

Dashboards, Google Sheets, Looker Studio (Google Data Studio), Social media

How to conduct the ultimate social media audit [template included]

As a social media marketer or agency, your job depends on your ability to tie social activity back to business results. You need to be able to analyze which organic posts do well, which to promote, and how to balance your time and investment in each channel. After all, you want to spend your resources ...

10-MINUTE READ | By Justin Thomas

Performance Marketing Analytics, Tools and Platforms

Measure the performance of your native ad campaigns with our new Taboola connector

Our new connector will help you make the most of your native ad campaigns. Taboola is one of the biggest discovery platforms, counting 1.4 billion unique monthly visitors. With Supermetrics, marketers can now export data from Taboola to spreadsheets, Google Data Studio, BI tools, and data warehouses to build automated reports. What can you do ...

3-MINUTE READ | By Anna Shutko

Data Ethics

Data ethics in marketing: we asked Stéphane Hamel how responsible companies should use marketing data

Marketers who take user privacy and data ethics seriously are faced with a paradox. On one hand, we all understand the benefits we can gain by tracking user behavior on and off our websites. On the other hand, we’re growing increasingly conscious of the questionable tracking and targeting practices that are plaguing the marketing industry. ...

10-MINUTE READ | By Pinja Virtanen

Social media, Tools and Platforms, X (Twitter)

Announcing the Supermetrics Twitter Premium connector: measure the organic performance of your tweets

Twitter Premium has officially joined the Supermetrics connector squad! With this new integration, you can analyze your organic activities on Twitter or compare them with other social networks’ performance stats. Continue reading to learn more about this connector and don’t forget to try out our free, plug-and-play reporting template for Google Data Studio. Why should ...

By Supermetrics

Data Management, Data Storage

Data warehouse vs. marketing database: what’s the difference and why does it matter?

In the marketing context, the words ‘database’ and ‘data warehouse’ are often used interchangeably. However, as you’ll soon learn, the two concepts have a few fundamental differences. But before we jump in, let’s quickly define both terms. What is a marketing data warehouse? A marketing data warehouse is a cloud-based solution for storing and analyzing ...

6-MINUTE READ | By Pinja Virtanen

Supermetrics News

From €10M to €20M ARR in 12 months: 10 growth lessons from Supermetrics

12-MINUTE-READ · By Edward Ford In February 2019, Supermetrics passed €10M in ARR (≈$11M). It was a pretty big milestone for us and signified our transition from startup to scaleup. Now, exactly one year later in February 2020, Supermetrics just passed €20M in ARR (≈$22M). So how did we double our ARR from €10M to €20M in ...

10-MINUTE READ | By Edward Ford

HubSpot, Marketing Analytics

HubSpot marketing analytics: 6 agency marketers share their reporting secrets

HubSpot is the go-to marketing, sales, and service platform of thousands of businesses worldwide. And for good reason. But because HubSpot helps you generate so much data from email open rates to SQLs and from social media engagement to revenue, getting started with reporting can feel pretty overwhelming. ...

15-MINUTE READ | By Pinja Virtanen

Dashboards, Looker Studio (Google Data Studio)

How to improve the performance of your AdRoll campaigns using Supermetrics – including a free reporting template

It’s no secret that AdRoll is one of the best tools for reaching potential customers with the right message at the right time. This marketing platform combines multiple ad formats and sizes under its belt and its features enable marketers to approach the customers throughout the entire customer journey. ...

By Supermetrics

BigQuery

The first 4 queries every marketer using BigQuery needs to know

Google BigQuery presents a new way to store and analyze data extracted from different data sources. Utilizing the power of the Google Cloud Platform, larger data volumes and complex queries can get processed in minutes. ...

By Supermetrics

...

Stay in the loop with our newsletter

Be the first to hear about product updates and marketing data tips