What’s new at Supermetrics in October 2025

October’s update includes a dashboard management update, the release of a brand new feature, Data Explorer, new events, and content.

Product update

Dashboard management

You can now search, sort, and organize all your dashboards in one place — making it easier to keep everything up to date.

What’s new:

• See who last edited a dashboard
• Search, filter, and rename dashboards
• Edit descriptions and data sources
• Duplicate or delete dashboards

These updates make dashboards easier to manage and reuse. We’d love to hear your feedback on dashboards! If you can spare 3-4minutes, answer this short survey. It’ll help us develop dashboards further! Next, we’re working on custom dashboard creation and sharing.

Introducing Data Explorer

Data Explorer is a simpler, easier way to look at your data. Build queries without errors, rearrange tables on the fly, and share insights safely with your team.

What’s new:

• Smarter queries: incompatible fields are automatically disabled, helping you build valid queries
• Instant trend insights: compare performance across any time period
• Flexible views: rearrange tables to analyze metrics side by side
• Secure collaboration: control who can view, edit, or share data

These improvements make exploring performance trends and insights more efficient and intuitive.

Retail Media data source connectors

The new Retail Media data source category is now available, simplifying your advertising analysis. This category brings together all your retail data sources, including Amazon Ads, Amazon DSP, Criteo Retail Media, Lazada Ads, and Shopee Ads. Our newest additions are Walmart Connect (Display) and Walmart Connect (Search). Now you have a single, central place to view ad performance and sales. You can easily combine this retail data with information from other marketing platforms, such as Google or Meta, providing a single, clear view of the customer journey and helping you make more informed investment decisions.

Find all our Retail Media data sources from our data source connectors gallery.

New early-access data source connectors

Data source available in early-access: Axon by AppLovin, Edwic, Eloqua, and MNTN.

You can read more about these data sources in this Supermetrics Community post. Connect to our early-access data source connectors or browse all existing ones.

Events

TableTalks dinner in Madrid, in partnership with LinkedIn

We’re bringing TableTalks to Madrid! Join Supermetrics and LinkedIn on Tuesday, 4th November at 20:30 for an intimate dinner at the beautiful Bodega de los Secretos (Calle de San Blas, 4, Centro, 28014 Madrid).

This isn’t your average dinner — it’s a curated evening designed for marketing and data leaders to share ideas, spark conversations, and explore what’s next in data-driven marketing, automation, and AI.

• Here’s what to expect: A gourmet 3-course dinner in a private setting Honest conversations with peers facing similar challenges Actionable insights and real-world use cases to take back to your team

Spots are limited, so secure your seat today and be part of a night where ideas meet opportunity.

Register here.

Virtual Demo: Agentic AI in Action – 22 October

We're excited to announce our partnership with Data Science Connect as a sponsor for the upcoming virtual event, Agentic AI in Action: 10-Minute Demo Spotlights from the Frontier! This exclusive online event offers a focused look at the latest in Agentic AI, and we invite you to join us on Wednesday, October 22, at 2 PM ET / 11 AM PT for a live demonstration. Secure your spot today and see cutting-edge AI in action.

Community

If you missed our September Product Updates Webinar, now's your chance to catch up. Watch the full recording to learn about what's new in connectors, AI Agents, and analytics, and what's coming next in Q4.

We've also launched a newly branded Supermetrics Community, your space to learn, connect, and collaborate with peers. Inside, you'll find our brand-new Customer Onboarding Toolkit, designed to help you get up and running faster than ever.

Start with our top-viewed onboarding articles:

• Go from Zero to Dashboard: Supermetrics + Looker Studio
• Import ANY Data! Your Guide to Blending Online & Offline Campaigns 🚀
• Connect & Collaborate: The Data Sources Guide
• Subscription & Usage Overview
• Team & Role Management

Ready to explore more? Visit the Supermetrics Community →

Customer spotlight: How Shopee turned scattered data into a strategic advantage with Supermetrics

Shopee’s marketing team was spending hours pulling reports from multiple ad platforms. With Supermetrics, they automated data collection and built real-time dashboards, providing a single source of truth.

The results?

• Cut reporting time by up to 50%
• Accurate, cross-channel insights
• More time for strategic growth and optimization

This shift from manual reporting to strategic intelligence has given Shopee a competitive edge in a fast-moving, hyper-competitive ecommerce market.

Read the full story