We’re back with a fresh wave of updates to help you streamline your marketing operations and get more out of your data. This month, we’re focusing on making your data more accessible by enhancing login options, upgrading our Meta integrations to the latest standards, and introducing a more intelligent approach to data warehouse backfills.

Manage ad campaigns in Claude, Gemini, or via Supermetrics MCP

Marketing just got a whole lot faster. We’re excited to highlight how Supermetrics transforms your AI assistant—whether you're using Claude or Gemini—into a fully functional ad command center. If you are a product builder, you can also leverage this power via the Supermetrics MCP for your own AI-driven data products.

Strategic planning, powered by data

Stop guessing and start building with historical insights. Use the power of AI to:

  • Research before you build: Pull historical performance for targeting and creatives to see what actually works before you hit "launch."
  • Find keyword gaps: Compare impression shares against search volume to identify untapped opportunities.
  • Estimate reach: Gauge audience size and interest in new markets before committing a single dollar of budget.
  • Scale across platforms: Instantly adapt a Google Ads campaign structure for TikTok or Microsoft Advertising without starting from scratch.

Campaign execution and optimization in real-time

Managing your live ads is now as simple as sending a chat message. You have total control over your performance:

  • Fix underperformers: Identify low-performing campaigns, pause them, and reallocate budget—all in one thread.
  • Creative refresh: Notice a drop in CTR? Use AI to generate replacement images and refresh your ads in the same session.
  • One-click, multi-platform builds: Create platform-specific variants for Meta, Google, and TikTok simultaneously.
  • Safe execution: Rest easy knowing all new campaigns are created in a paused status, and every change is shown for your approval before it goes live.

Ready to streamline your workflow? Start managing your ads where you're already working. Describe what you want, and let the AI handle the heavy lifting. Currently in Beta, try for free.

Learn more about Supermetrics for Claude.

Self-serve data source connections for Data Activation are here

Connect your most important data sources to Data Activation yourself—no specialist support, no waiting.

HubSpot, Klaviyo, Shopify, Mailchimp, and Adobe Analytics 2.0 are now all available for you to pull your customer data from. Whether your first-party data lives in your CRM, your email platform, your store, or your analytics suite, you can connect it directly and start activating.

What used to take days of bespoke implementation work now takes a marketer no more than an hour or two. Step-by-step wizard, no technical knowledge needed.

Built-in validation and consistent field mapping mean your targeted audiences are based on clean, unified, and correctly resolved data. You can see exactly how your source fields map to profile attributes and activation events. Update the configuration yourself when your data changes. No ticket required.

Supermetrics is the marketing data foundation for mid-market: connecting the tools you already run, grows with your stack, and doesn’t require enterprise infrastructure or pricing to get started:

  • Self-serve setup, guided by a configuration wizard
  • No specialist implementation support required
  • Five connectors at launch - CRM, email, ecommerce, and web analytics
  • Clean, validated data before it reaches your campaigns
  • Works with the marketing tools you already use

BigQuery, Snowflake, and Marketo are next in the pipeline, with many more to follow, extending self-serve ingestion to data warehouses, marketing automation sources, and more.

Learn more about Supermetrics for Data Activation.

Data warehouse (DWH) performance: Backfill Batching and Storage 2.0

For our DWH users, we’re introducing two major upgrades designed to handle massive datasets with ease.

Backfill batching is live

Manual batching is a thing of the past. Our new DWH Backfill Batching feature intelligently manages the queue for large or long-range data backfills by creating incremental runs. This ensures higher reliability and faster performance without any manual intervention.

Storage 2.0

We’ve rebuilt our data foundation from the ground up. Storage 2.0 offers faster, more reliable data access and features customizable streams and live data previews. While currently available for internal users, this foundation will soon power a more robust experience for all Supermetrics customers.

Learn more.

New features for Supermetrics Insights Agent

The Supermetrics Insights Agent is becoming even more actionable with two new features:

  • Recipes: Pre-built analysis prompts that help you find value in your data instantly.
  • Inline widgets: The agent now generates interactive charts and tables directly within the chat interface.

These updates are designed to turn raw data into visual insights in seconds, though deeper analysis may take a few moments longer to ensure accuracy.

What’s new in our connectors?

HubSpot connector updates (Early Access)

We're thrilled to announce that new HubSpot connectors for Contacts, Emails, and Forms are now available in Early Access (Beta).

These aren't just minor tweaks. We’ve rebuilt these connectors to deliver near-real-time data freshness and significantly improved reliability. Whether you're tracking new leads or analyzing email performance, you’ll notice a much smoother user experience compared to our legacy connectors. While pricing for these new versions is still being finalized, you can jump in now to experience the performance boost firsthand.

Connect to HubSpot Contacts, HubSpot Marketing Emails, and HubSpot Marketing Forms in Supermetrics Hub.

Meta Graph API v25 upgrades

To ensure you always have access to the latest metrics and stable connections, we're upgrading several Meta-related connectors to Meta Graph API v25.

What’s new: We're adding "Page media views unique" and “Post view unique” metrics to Facebook Insights. Please note that these are intended to replace "Reach/Unique impressions" fields, which are being deprecated by Meta.

Amazon Vendor Central (Beta)

We're expanding our ecommerce capabilities with the launch of the Amazon Vendor Central (AVEND) connector in Early Access. First-party vendors can now pull sales and traffic data directly into their preferred destinations to measure profitability and understand product performance on the Amazon platform.

Ready to try out these new features?

Log in to Supermetrics or start a 14-day free trial today!