This month, we're giving you entirely new ways to interact with your data. We're bringing your marketing metrics directly into the AI tools you already use, enabling programmatic transfer management via our API, and giving you faster access to your HubSpot data.
Let us look at what is new for April.
Bring your marketing data directly into Microsoft Copilot
If your team uses Microsoft Copilot, this update is for you. We have officially released the Supermetrics for Copilot integration.
You can now bring all your marketing data directly into your Microsoft Copilot environment. Instead of jumping between tabs and tools, you can ask questions, make reports, and analyze campaign performance using natural language right where you already work. It's the easiest way to turn Copilot into a true marketing intelligence powerhouse.
Automate your tasks with the n8n community node
For those of you building automated processes, we have officially released the Supermetrics community node for n8n.
This new integration allows you to pull data from all your marketing platforms directly into your n8n setup. Whether you want to set up proactive alerts, automate your campaign reporting, or trigger actions based on specific performance thresholds, this node makes it happen seamlessly.
Chat with your data using the Supermetrics Insights Agent
We're taking data exploration a step further with our own built-in AI tool. The Supermetrics Insights Agent is now officially rolled out to 100% of users.
Available directly inside the Supermetrics platform , this agent acts as your personal data analyst. Recent updates have moved the agent to a full-width chat UI and added significant speed improvements.
You can now tackle more in-depth analysis use cases, like month-over-month comparisons and A/B analysis, without needing to build a single dashboard or write complex queries. Note that usage limits do apply, which you can track via the small gauge below the chat input box.
Get the most out of your Claude integration
Since we launched our pre-built AI integrations last month, the adoption of Supermetrics for Claude has been incredible.
To help you get even more value out of this connection, we put together a comprehensive prompt playbook. It's packed with battle-tested prompt sequences to help you skip the spreadsheet phase and chat directly with your live performance data. We included specific workflows tailored to your exact role, whether you're a performance marketer, demand generation manager, content marketer, field marketer, or ecommerce growth marketer.
Whether you need to spot ad fatigue, track budget pacing, or calculate cross-platform ROAS, this guide provides the exact prompts to help you level up your analysis and make proactive decisions fast.
Share your Supermetrics Dashboards with your teams and stakeholders securely
We know how important it is to keep your marketing data secure when sharing it with clients or internal teams. You can now share your Supermetrics Dashboards via email and protect your shared links with a passcode.
When you need strict access control, you can invite specific people via email. They will just need to verify their access with a simple one-time passcode. If you're sharing a general link instead, you can add an extra layer of security by requiring a passcode to open the dashboard.
These updates ensure you only share your insights with the intended recipients. It's a big step toward making your dashboards a fully secure and trusted reporting solution for all your stakeholders.
Manage your data transfers programmatically with Supermetrics Public API
For our customers who have been waiting for programmatic transfer management, the full suite of transfer endpoints is now available in the Supermetrics Public API.
This release includes 19 fully authenticated and documented endpoints across 5 controllers. You can now programmatically create, list, and delete transfers, browse available sources, validate configurations before saving, and retrieve individual runs and run history. This unlocks major use cases for customers who need robust, programmatic control over their data pipelines.
Access your HubSpot data faster with dedicated connectors
We're always looking for ways to make your data transfers faster and more reliable. that's why we're introducing three new dedicated HubSpot connectors:
- HubSpot contacts: Fetch detailed CRM contact data, including lifecycle stages, traffic sources, and engagement activity to optimize your marketing campaigns and accelerate sales.
- HubSpot marketing emails: Analyze email campaign performance using delivery and engagement metrics, including opens, clicks, bounces, unsubscribes, and spam rates.
- HubSpot marketing forms: Track form submissions, views, and conversion rates to measure lead generation performance and identify your top-performing forms.
Previously, HubSpot data was routed through a single unified data source. With these more granular HubSpot data sources, we can ensure higher data accuracy, improved connection stability, and more reliable access to real-time marketing data.
Connect to HubSpot Contacts , HubSpot Marketing Emails , and HubSpot Marketing Forms in Supermetrics Hub .
