Performance Marketing Masterclass with Groupon's Global Director of Media
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Running performance marketing for a global marketplace with over a million merchants and millions of active shoppers is not an easy task. Combining scattered data, managing new marketing channels, or conquering Q4’s Peak season are challenges all ecommerce companies and performance marketers face.
In this webinar, Sam Lloyd, Groupon’s Global Media Marketing Director, will share her journey and learnings from a diverse background in marketing and how using Supermetrics has helped her optimize performance marketing in various companies. We’ll dive into overcoming siloed data, measuring and optimizing performance marketing in ecommerce, and how Groupon prepares for Q4’s crazy Peak season.
Here's what you'll learn
Why having access to centralized and clean data is imperative as a performance marketer
How to overcome the challenges of siloed performance marketing data
How performance marketing is measured and optimized in a global marketplace
How to implement new performance marketing channels
How to manage full-funnel performance marketing in a global ecommerce company
How ecommerce marketers can prepare for Q4’s Peak season
Global Media Marketing Director,
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