Running performance marketing for a global marketplace with over a million merchants and millions of active shoppers is not an easy task. Combining scattered data, managing new marketing channels, or conquering Q4’s Peak season are challenges all ecommerce companies and performance marketers face.
In this webinar, Sam Lloyd, Groupon’s Global Media Marketing Director, will share her journey and learnings from a diverse background in marketing and how using Supermetrics has helped her optimize performance marketing in various companies. We’ll dive into overcoming siloed data, measuring and optimizing performance marketing in ecommerce, and how Groupon prepares for Q4’s crazy Peak season.
