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Running performance marketing for a global marketplace with over a million merchants and millions of active shoppers is not an easy task. Combining scattered data, managing new marketing channels, or conquering Q4’s Peak season are challenges all ecommerce companies and performance marketers face.

In this webinar, Sam Lloyd, Groupon’s Global Media Marketing Director, will share her journey and learnings from a diverse background in marketing and how using Supermetrics has helped her optimize performance marketing in various companies. We’ll dive into overcoming siloed data, measuring and optimizing performance marketing in ecommerce, and how Groupon prepares for Q4’s crazy Peak season.

    Here's what you'll learn

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    Why having access to centralized and clean data is imperative as a performance marketer

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    How to overcome the challenges of siloed performance marketing data

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    How performance marketing is measured and optimized in a global marketplace

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    How to implement new performance marketing channels

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    How to manage full-funnel performance marketing in a global ecommerce company

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    How ecommerce marketers can prepare for Q4’s Peak season

    Hosted by

    Samantha Lloyd

    Sam is the Global Media Marketing Director at Groupon. She oversees Groupon’s global media strategy and has a strong background in demand generation through, for example, paid search, paid social, display and affiliate marketing.

    Edward Ford Supermetrics webinar

    Edward Ford

    Edward is Marketing Director at Supermetrics and is specialized in B2B SaaS marketing. He works on all things marketing strategy, demand gen, and user acquisition.

    So what are you waiting for?

    Presented by

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