Performance Marketing Masterclass with Groupon

Join Supermetrics and Groupon’s Global Media Marketing Director, Samantha Lloyd, as we discuss her journey from working with siloed data to managing full-funnel performance marketing in a global ecommerce company. Live on: February 17th 2022 at 6PM GMT / 1PM EST / 10AM PST

Running performance marketing for a global marketplace with over a million merchants and millions of active shoppers is not an easy task. Combining scattered data, managing new marketing channels, or conquering Q4’s Peak season are challenges all ecommerce companies and performance marketers face.

In this webinar, Sam Lloyd, Groupon’s Global Media Marketing Director, will share her journey and learnings from a diverse background in marketing and how using Supermetrics has helped her optimize performance marketing in various companies. We’ll dive into overcoming siloed data, measuring and optimizing performance marketing in ecommerce, and how Groupon prepares for Q4’s crazy Peak season.

Here is what you'll learn

  • Why having access to centralized and clean data is imperative as a performance marketer
  • How to overcome the challenges of siloed performance marketing data
  • How performance marketing is measured and optimized in a global marketplace
  • How to implement new performance marketing channels
  • How to manage full-funnel performance marketing in a global ecommerce company
  • How ecommerce marketers can prepare for Q4’s Peak season

Hosted by

Edward Ford

Marketing Director

Edward is a seasoned marketing executive with over 15 years in B2B SaaS and Tech industries. As the Global Demand Gen Director at Supermetrics, he spearheaded growth from €5M to €50M in ARR, scaling the team from 31 to 400 employees. Edward played a crucial role in successful exits at Advance B2B and Nordcloud, and founded The Growth Hub Podcast, achieving over 100,000 downloads. A trusted advisor to startups like Workvivo and TalentBee, Edward excels in crafting long-term marketing strategies and mentoring top executives. He holds an MSc in International Business from Aalto University and a BA from the University of Leeds. His expertise spans across strategic marketing, demand generation, and content creation, emphasizing that marketing is, fundamentally, a long game.

Samantha Lloyd

Global Media Marketing Director

Sam is the Global Media Marketing Director at Groupon. She oversees Groupon’s global media strategy and has a strong background in demand generation through, for example, paid search, paid social, display and affiliate marketing.

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