Multi-touch attribution (MTA) vs marketing mix modeling (MMM)

Join Supermetrics and Proof Analytics as we dive into the benefits and drawbacks of multi-touch attribution and marketing mix modeling.

Multi-touch attribution and marketing mix modeling are two of the most popular approaches to analyzing marketing spend, resource allocation, and results.

But what are the main differences between the two approaches? What are their benefits and disadvantages? And is one better than the other?

Join Proof Analytics’ CEO Mark Stouse and Supermetrics’ Product Evangelist Evan Kaeding for a 45-minute live webinar to find out!

Here is what you'll learn

  • What are multi-touch attribution and marketing mix modeling?
  • Is one ultimately better than the other?
  • What are the main benefits of the two approaches?
  • Are there contextual factors like company size, industry, or advertising spend that should factor into the decision?
  • What about the disadvantages?
  • What steps can companies take to improve the models they're using?

Hosted by

Evan Kaeding

Global Director of Solutions Engineering

Evan leads a growing team of 10 Solutions Engineers. The team shapes solutions for Supermetrics’ largest and most sophisticated customers. Previously, Evan led technical aspects of data engineering and data science at W+K, working with clients like Old Spice, KFC, and League of Legends. He also speaks at various industry events, including Google UNCOVER Finland, SuperSummit Sydney and London, and Slush.

Mark Stouse

CEO

Mark is the CEO of Proof Analytics and an advocate for automated marketing mix modeling.

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