Why now is a great time to move to a marketing data warehouse [Webinar]

Changes to Google Analytics have brought questions about how to retain historical data to the front of the marketing analytics world. One option for keeping your data stable in a rapidly changing landscape is a marketing data warehouse. Join Supermetrics and Tambourine to learn everything you need to get started with a marketing data warehouse. We’ll cover their benefits and explain why now is an especially great time to move to one.
Jun 15, 2022, 6 PM GMT

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Marketing data warehouses are becoming increasingly popular. Today, every person on the planet is a few clicks and a credit card away from spinning up a data warehouse in the cloud that’s capable of storing and processing an almost inconceivable amount of data. These warehouses are being looked at as options for storing historical data and all data to create a single source of truth.

Tambourine is a tourism and hotel marketing company that drives revenue for hotels and destinations worldwide using best-in-class technology combined with industry expertise. We’ve teamed up with them to discuss how they made the decision to move to a marketing data warehouse and how they’ve benefited from it.

In this webinar, we’ll be joined by Christina Davis, Vice President of Media & Analytics at Tambourine. We’ll discuss the benefits of having a marketing data warehouse and why now is an especially good time to move to one. We’ll talk about the impact of growing datasets, what to do with data once it’s in a marketing data warehouse, and how to tackle API limitations when it comes to historical data.

We’ll cover how Tambourine unlocked the potential of their data with Supermetrics, and end with a 10-minute Q&A session that’s open to all participants.

Here’s what you’ll learn

Why now is a great time to move to a marketing data warehouse

How to tackle API limitations when it comes to historical marketing data

How to store a growing collection of data

What to do with data once it’s in a marketing data warehouse

How Supermetrics helped Tambourine unlock the potential of their data

Hosted by

Christina Davis

Vice President of Media & Analytics,
Tambourine

Evan Kaeding

Lead Sales Engineer and Product Evangelist,
Supermetrics

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