Marketing data warehouses are becoming increasingly popular. Today, every person on the planet is a few clicks and a credit card away from spinning up a data warehouse in the cloud that’s capable of storing and processing an almost inconceivable amount of data. These warehouses are being looked at as options for storing historical data and all data to create a single source of truth.
Tambourine is a tourism and hotel marketing company that drives revenue for hotels and destinations worldwide using best-in-class technology combined with industry expertise. We’ve teamed up with them to discuss how they made the decision to move to a marketing data warehouse and how they’ve benefited from it.
In this webinar, we’ll be joined by Christina Davis, Vice President of Media & Analytics at Tambourine. We’ll discuss the benefits of having a marketing data warehouse and why now is an especially good time to move to one. We’ll talk about the impact of growing datasets, what to do with data once it’s in a marketing data warehouse, and how to tackle API limitations when it comes to historical data.
We’ll cover how Tambourine unlocked the potential of their data with Supermetrics, and end with a 10-minute Q&A session that’s open to all participants.
