Mastering LinkedIn Ads with Supermetrics & LinkedIn

Want to deliver more impactful LinkedIn Ads campaigns? Join LinkedIn and us as we break down what it takes to run successful ads on LinkedIn. Live on: 29th Sept 6 PM CEST, 5 PM BST, 12 PM EDT, 9 AM PDT

LinkedIn is the world's largest professional network with over 850 million users, the majority having the power to impact business decisions. This makes it one of the top platforms for generating opportunities, so it’s no wonder millions of marketers are running performance campaigns on LinkedIn.

In this webinar, we’ve teamed up with LinkedIn to help you take your LinkedIn Ads campaigns to the next level.

Sofie Segercrantz , Performance Marketing Lead at Supermetrics , will be joined by Greg McLoughlin , Client Solutions Manager at LinkedIn , to break down the anatomy of successful performance campaigns on LinkedIn.

We’ll cover the benefits of advertising on LinkedIn, tips to create and run successful campaigns, current LinkedIn trends, and how you can better measure and optimize your LinkedIn Ads campaigns with Supermetrics. We’ll also do a quick demo on how LinkedIn and Supermetrics work together.

*According to data from LinkedIn

Here is what you'll learn

  • Advantages of advertising on LinkedIn
  • What makes LinkedIn Ads unique
  • Tips for creating successful LinkedIn Ads campaigns
  • LinkedIn Ads trends to look for in 2023 and beyond
  • How to make the most of your LinkedIn Ads data
  • How to measure and optimize LinkedIn Ads campaigns using Supermetrics

Hosted by

Greg McLoughlin

Senior Client Solutions Manager

Greg is a Senior Client Solutions Manager at LinkedIn. He helps some of the UK’s biggest Technology and Manufacturing brands use LinkedIn as a marketing platform as effectively as possible and support their business growth goals.

Sofie Segercrantz

Performance Marketing Lead

Sofie is the Head of Performance Marketing at Supermetrics. She oversees and ensures we effectively reach the right audiences and grow the business through paid media. Before joining Supermetrics, Sofie works at Tulos. She led her team to top Google quality and product adoption rankings, securing the Google Premier Partner and Bing Ads Partner statuses. Her leadership contributed to winning the Google Partners’ Ready to Rock Award in 2016. Sofie excels in mentoring, focusing on developing her team's skills in advertising and analytics to deliver exceptional client services.

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